Mark Vincett

Mark Vincett Email and Phone Number

Director Research and Strategy @ Sapien Research
Auckland, NZ
Mark Vincett's Location
Auckland, Auckland, New Zealand, New Zealand
Mark Vincett's Contact Details

Mark Vincett work email

Mark Vincett personal email

n/a
About Mark Vincett

At Sapien we are passionate about people and understanding them better. We use new tools & techniques to truly understand what drives people to act as they do.We go beyond the rationalised answer to unlock how people really feel and uncover the emotive & instinctual reactions which inform so many everyday decisions, using behavioural science frameworks and new research tools to uncover uncontrolled & measure true implicit response. Far from subjective, we focus on objective metrics and performance assessment to identify & optimise solutions which move people.Sapien. Speak human.

Mark Vincett's Current Company Details
Sapien Research

Sapien Research

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Director Research and Strategy
Auckland, NZ
Mark Vincett Work Experience Details
  • Sapien Research
    Director Research And Strategy
    Sapien Research
    Auckland, Nz
    View
  • Clemenger.Unltd.
    Director Research & Strategy
    Clemenger.Unltd. Sep 2024 - Present
    New Zealand
    View
  • Sapien
    Research Director
    Sapien Apr 2018 - Present
    Auckland, New Zealand
    Research lead at Sapien. A new type of research agency. Passionate about people, our focus is on truly understanding behaviours and motivations, looking beyond the superficial rational response to the underlying triggers and unconscious associations. With this true level of insight we are able to help better inform commercial decision making and realise future opportunities.
  • Insight Engine Limited
    Managing Director
    Insight Engine Limited Apr 2009 - Present
    Waikato, New Zealand
    Insight Engine combines my expertise and experience in shopper, consumer research & category strategy with a desire to work closely with a select client base.
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  • Galileo Kaleidoscope
    Shopper & Category Insight Director - Consultancy
    Galileo Kaleidoscope 2009 - 2011
  • Shopperanswers
    Director
    Shopperanswers 2005 - Mar 2009
    Creating a boutique shopper research agency in New Zealand. Worked extensively with a variety of fmcg and retail clients tackling a diverse range of issues around the point of purchase.
  • Research International New Zealand
    Group Account Director
    Research International New Zealand 2000 - 2005
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  • Research International (Uk)
    Research Executive - Account Manager
    Research International (Uk) Jun 1994 - Feb 2000
    During my time at Research International I progressed from a wide eyed Research Executive with little research experience, to Account Manager. Whilst at RI I gained extensive experience of consumer research across a diverse range of markets & sectors in Europe.
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Mark Vincett Skills

Market Research Marketing Research Customer Insight Fmcg Segmentation Quantitative Research Consumer Behaviour Management Market Analysis Shopper Marketing Advertising Research Analytics Strategy Survey Design Qualitative Research Focus Groups Retail Customer Experience Brand Equity Online Research Consumer Behavior Primary Research Consumer Insight Consumer Insights Brand Development Ethnography Brand Tracking Product Development Category Management Strategy Development New Business Development Competitive Analysis Research Npd Digital Marketing

Mark Vincett Education Details

Frequently Asked Questions about Mark Vincett

What company does Mark Vincett work for?

Mark Vincett works for Sapien Research

What is Mark Vincett's role at the current company?

Mark Vincett's current role is Director Research and Strategy.

What is Mark Vincett's email address?

Mark Vincett's email address is ma****@****e.co.nz

What schools did Mark Vincett attend?

Mark Vincett attended The University Of Huddersfield.

What are some of Mark Vincett's interests?

Mark Vincett has interest in Snowboarding, Misc, Adventure Sports, Mountainbiking.

What skills is Mark Vincett known for?

Mark Vincett has skills like Market Research, Marketing Research, Customer Insight, Fmcg, Segmentation, Quantitative Research, Consumer Behaviour, Management, Market Analysis, Shopper Marketing, Advertising Research, Analytics.

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