Creative Brand Champion and senior leader with fortune 500 experience in…..MARKETING/PRODUCT DEVELOPMENT/LICENSING/E-COMMERCE I am well known in my 25+ year career for developing innovative new products and fostering existing brand growth through highly targeted marketing and brand strategies and licensing programs that extend into new categories, retail channels and consumer markets.Many know me for ability to significantly increase licensing wholesale sales and total licensing revenue. My valuable contributions include:- Cross-Functional Team Leadership- Short/Long-Range Strategic Planning- Marketing/Advertising/Promotional Management- Product/Channel/Brand/Category Management - Innovation & Product Development- Consumer Insights & Market Research- Product Costing & Manufacturing Processes- Brand Building & Licensing Management- New Business Opportunities Development - P&L Management & ROI Analysis- Partner & Customer Relations- Negotiation & Conflict Resolution- Merchandising Design/Development - National Account/Sales/Training Presentations- Detailed Account Planning & Forecasting- Trade Show Design/FacilitationI have a deep network of account relationships developed over the years that would also be valuable to any organization. This includes key account experience with:- Wal-Mart / Target / K-Mart- Amazon- Costco / Sam’s Club / BJ's- Toys/Babies-R-Us- Kohl’s/ JC Penney/ Sears- The Home Depot/ Lowe’s- Best Buy/ Office Depot- HallmarkI’m a passionate, creative leader and brand champion. There’s nothing I like better than working on creative ideas with talented people dedicated to achieving results.Specialties: - New Product Strategic Planning and Development- Brand Development and extension through licensing- Multi-Media Marketing Campaigns including Online/Social Networking
Self-Employed
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Mark Weppner ConsultingSelf-Employed Mar 2023 - Present
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Executive Vice-President: Marketing & E-Commerce Content, Product Design & EngineeringEsolutions Furniture Feb 2012 - Mar 2023 -
Director Of Marketing And LicensingFisher-Price Jan 1999 - Dec 2011East Aurora Ny -
Director Of Marketing - Sunbeam DivisionThe Coleman Company, Inc. Jan 1997 - Dec 1998Delray Beach, Fl -
Director Of MarketingNewell Rubbermaid Jan 1992 - Jan 1997
Mark W. Education Details
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Marketing & International Management -
Finance
Frequently Asked Questions about Mark W.
What company does Mark W. work for?
Mark W. works for Self-Employed
What is Mark W.'s role at the current company?
Mark W.'s current role is Business Developer.
What schools did Mark W. attend?
Mark W. attended Suny At Buffalo, Suny At Buffalo.
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