Mark W.

Mark W. Email and Phone Number

Business Developer @
Mark W.'s Location
Buffalo, New York, United States, United States
About Mark W.

Creative Brand Champion and senior leader with fortune 500 experience in…..MARKETING/PRODUCT DEVELOPMENT/LICENSING/E-COMMERCE I am well known in my 25+ year career for developing innovative new products and fostering existing brand growth through highly targeted marketing and brand strategies and licensing programs that extend into new categories, retail channels and consumer markets.Many know me for ability to significantly increase licensing wholesale sales and total licensing revenue. My valuable contributions include:- Cross-Functional Team Leadership- Short/Long-Range Strategic Planning- Marketing/Advertising/Promotional Management- Product/Channel/Brand/Category Management - Innovation & Product Development- Consumer Insights & Market Research- Product Costing & Manufacturing Processes- Brand Building & Licensing Management- New Business Opportunities Development - P&L Management & ROI Analysis- Partner & Customer Relations- Negotiation & Conflict Resolution- Merchandising Design/Development - National Account/Sales/Training Presentations- Detailed Account Planning & Forecasting- Trade Show Design/FacilitationI have a deep network of account relationships developed over the years that would also be valuable to any organization. This includes key account experience with:- Wal-Mart / Target / K-Mart- Amazon- Costco / Sam’s Club / BJ's- Toys/Babies-R-Us- Kohl’s/ JC Penney/ Sears- The Home Depot/ Lowe’s- Best Buy/ Office Depot- HallmarkI’m a passionate, creative leader and brand champion. There’s nothing I like better than working on creative ideas with talented people dedicated to achieving results.Specialties: - New Product Strategic Planning and Development- Brand Development and extension through licensing- Multi-Media Marketing Campaigns including Online/Social Networking

Mark W.'s Current Company Details
Self-employed

Self-Employed

Business Developer
Mark W. Work Experience Details
  • Self-Employed
    Mark Weppner Consulting
    Self-Employed Mar 2023 - Present
  • Esolutions Furniture
    Executive Vice-President: Marketing & E-Commerce Content, Product Design & Engineering
    Esolutions Furniture Feb 2012 - Mar 2023
  • Fisher-Price
    Director Of Marketing And Licensing
    Fisher-Price Jan 1999 - Dec 2011
    East Aurora Ny
  • The Coleman Company, Inc.
    Director Of Marketing - Sunbeam Division
    The Coleman Company, Inc. Jan 1997 - Dec 1998
    Delray Beach, Fl
  • Newell Rubbermaid
    Director Of Marketing
    Newell Rubbermaid Jan 1992 - Jan 1997

Mark W. Education Details

Frequently Asked Questions about Mark W.

What company does Mark W. work for?

Mark W. works for Self-Employed

What is Mark W.'s role at the current company?

Mark W.'s current role is Business Developer.

What schools did Mark W. attend?

Mark W. attended Suny At Buffalo, Suny At Buffalo.

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