Mark Carter

Mark Carter Email and Phone Number

Senior Vice President - Partnership Sales @ RACER Network
Carmel, IN, US
Mark Carter's Location
Carmel, Indiana, United States, United States
Mark Carter's Contact Details

Mark Carter personal email

n/a
About Mark Carter

Director of Sales at MAVTV | Expert in Sports MarketingDirector of Sales at MAVTV | New Business Development and B2B ProgramsSports Marketing Leader with 20+ Years of Experience | Director of Sales at MAVTVI am a seasoned sports marketing leader with over 20 years of experience in securing multimillion-dollar business deals, sponsorships, and partnerships in the professional sports sector. As the Director of Sales at MAVTV Motorsports Network, I manage all efforts of the company's sales team, strategically planning and launching new products, programming, and services while ensuring customer satisfaction and return on investment. MAVTV is owned by Lucas Oil Products, a global leader in the production of high-performance lubricants and problem-solving additives.My core competencies include new business development, key account management, brand positioning, distribution strategy, and digital media campaigns. I have a proven track record of driving organizational transformation, growing revenue, and expanding market share for leading clients and organizations, such as NBC Sports, Lucas Oil, Red Bull, USA Surfing, Global Rallycross, and Joe Gibbs Racing. I am also the founder and CEO of Carter Sports Marketing, an innovative sports marketing agency that oversees event properties, sponsorships, B2B, and media programs for various clients. My mission is to leverage my strategic leadership and relationship management skills to deliver value-added solutions and exceptional results for MAVTV and its stakeholders.

Mark Carter's Current Company Details
RACER Network

Racer Network

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Senior Vice President - Partnership Sales
Carmel, IN, US
Mark Carter Work Experience Details
  • Racer Network
    Senior Vice President - Partnership Sales
    Racer Network
    Carmel, In, Us
  • Mavtv
    Vice President Of Sales & Partnerships
    Mavtv Oct 2023 - Present
    Brownsburg, In, Us
  • Mavtv
    Director Of Sales
    Mavtv Jan 2022 - Oct 2023
    Brownsburg, In, Us
    As Director of Sales I manage all efforts of the company's sales team, strategically planning and launching new products, programming, and services while ensuring that our customers are treated with the utmost respect and see great returns on investment. MAVTV is owned by Lucas Oil Products.
  • Carter Sports Marketing, Llc
    Founder | Ceo
    Carter Sports Marketing, Llc May 2015 - Jan 2023
    Founder of an innovative sports marketing agency with a focus on overseeing event properties, sponsorships, B2B, and media programs for leading clients, such as NBC Sports, Lucas Oil, Red Bull, USA Surfing, Global Rallycross, Supercross, Motocross, AMA Endurocross, and Joe Gibbs Racing. KEY ACHIEVEMENTS★ Conceptualized, developed, and executed successful B2B programs to amplify marketing initiatives and increase sales revenue generation efforts.
  • Speed Sport
    Vice President Of Business Development
    Speed Sport Aug 2020 - Sep 2021
    Mooresville, Nc, Us
  • Nbc Sports Group
    Vice President
    Nbc Sports Group Apr 2009 - May 2015
    Stamford , Ct, Us
    Managed all day-to-day responsibilities of the Lucas Oil Pro Motocross Championship including television production, domestic and international distribution, digital and streaming assets, sponsorship sales, Partnership programs, and onsite/social components of Series. KEY ACHIEVEMENTS★ Developed an engaging linear and digital media platform comprised of 48 hours of live programming each season resulted in the consistent growth of sponsorship value annually.★ Devised a comprehensive framework to systematically identify, analyze, evaluate, and execute strategic partnerships and new business prospects.★ Re-ignited the reputation of the Lucas Oil Pro Motocross Championship series by cultivating strategic partnerships, thereby adding significant value to Sponsors and increasing sponsorship revenue by 3x over 5 years.
  • Saatchi & Saatchi
    Director Of Brand Integration (Client: Toyota)
    Saatchi & Saatchi Apr 2006 - Mar 2009
    London, Greater London, Gb
    I led all brand integration opportunities into action sports for client and partner in Toyota Motor Sales and administered a portfolio of clients, including Supercross, Motocross, Joe Gibbs Racing, Dew Action Sports Tour, and International Motorcycle Shows.KEY ACHIEVEMENTS★ Directed all athlete/partner negotiations and relationships and oversaw new auto model launch support and strategy while creating KPIs to measure and deliver outstanding results in all programs.★ Coordinated budgets and financial duties, third-party vendor operations, financial forecasting, data acquisition, and KPI/ROI models development and execution.
  • Independent Consultant (Self Employed)
    Revenue Generation Specialist
    Independent Consultant (Self Employed) Nov 2003 - Apr 2006
    I served as a strategic marketing consultant to Billabong and Championship Off-Road Racing while focusing on event production and promotion, video content strategy, partnership sales, and B2B strategy.
  • Sunshine Makers Inc./Simple Green
    Vice President Of Marketing
    Sunshine Makers Inc./Simple Green Oct 1997 - Nov 2003
    Huntington Beach, Ca, Us
    Spearheaded a marketing/creative team of nine in daily functions of advertising, branding, and creative strategy while leading all marketing efforts to support the retail and industrial line of products.KEY ACHIEVEMENTS★ Formulated the first-ever sponsorship of a motorsports safety team – SIMPLE GREEN SAFETY TEAM, (IndyCar) which played a major role in establishing the brand as #1 in the non-toxic/safe cleaners category.★ Deployed robust sampling programs across the US and Canada that tied into retail promotions combining regional advertising to POS data.
  • Other
    Multiple Senior Marketing & Sales Positions
    Other 1994 - 1997
    Built a strong reputation for driving product demand through engaging strategic marketing, advertising and sales programs that empowered businesses to consistently achieve annual goals. Positions and employers include:• Executive Producer: Surf & Turf Classic• US Open of Surfing Strategic Partnership Director – Fox Sports Event Group• VP of Advertising – Pro-Lite International
  • Independ Contractor
    Professional Surfer
    Independ Contractor Aug 1982 - Sep 1990

Mark Carter Skills

Sponsorship Marketing Strategy Marketing Sports Marketing Advertising Social Media Marketing Brand Development Strategy Sports Integrated Marketing Management Event Management Social Media Brand Management Digital Marketing Strategic Planning Event Planning Sales Television Facebook Retail Budgets Marketing Communications Relationship Marketing Digital Media New Media Online Advertising Seo Strategic Partnerships Creative Direction Social Networking Copywriting B2b Online Marketing Digital Strategy Email Marketing Product Marketing Sports Management Market Research Entertainment Sem Apparel Brand Awareness E Commerce Entrepreneurship Mobile Marketing Pay Per Click Search Engine Optimization Web Analytics Business Development

Mark Carter Education Details

  • Orange Coast College
    Orange Coast College

Frequently Asked Questions about Mark Carter

What company does Mark Carter work for?

Mark Carter works for Racer Network

What is Mark Carter's role at the current company?

Mark Carter's current role is Senior Vice President - Partnership Sales.

What is Mark Carter's email address?

Mark Carter's email address is mc****@****vtv.com

What schools did Mark Carter attend?

Mark Carter attended Orange Coast College.

What are some of Mark Carter's interests?

Mark Carter has interest in Laughing, Snowboarding, Innovative Ideas, Just To Name A Few, Reading, Surfing, Smiling, Movies, Stand Up Paddling, Gathering With Friends.

What skills is Mark Carter known for?

Mark Carter has skills like Sponsorship, Marketing Strategy, Marketing, Sports Marketing, Advertising, Social Media Marketing, Brand Development, Strategy, Sports, Integrated Marketing, Management, Event Management.

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