Mark Waldman Email & Phone Number

Greater Los Angeles Area

• Managed a $42M digital marketing portfolio, increasing revenue across platforms such as paid search and programmatic advertising for sectors including tech and retail.• Enhanced campaign performance by analyzing metrics and implementing innovative testing, surpassing targets.• Ranked top among 13 digital marketers, achieving higher performance than platforms like Google and YouTube for clients such as eBay and Microsoft.• Increased Microsoft's revenue by 1180% over four years, from $1.2M to $17M, through strategic digital marketing based on data analysis.• Boosted Clorox's customer engagement by 380% within a year through adaptive marketing strategies.• Developed insights that improved key marketing metrics using business intelligence tools and extensive data sources.• Collaborated with tech teams to create advanced digital marketing tools, mentored managers, and led training sessions on optimization.• Generated customer acquisition at 400% of the goal, achieving $1.4M by collaborating with sales to create targeted strategies.• Led a six-month initiative to overhaul sales processes, partnering with Taboola for native advertising, enhancing team performance.• Authored training materials and led sessions to ensure successful adoption of new platforms, boosting team capabilities.Highlights:• For eBay, drove substantial revenue growth, securing $4.3M in Q4 2023 and $3.2M in Q1 2024 through strategic client engagement.• At Principal Financial Group, achieved $1.4M in Q4 2023, maintaining steady revenue of $400K in Q1 2024, and rebounded to $1.3M in Q2 2024 by optimizing CTV strategies.

Greater Los Angeles Area

• Recruited to elevate digital marketing strategies and manage campaigns, successfully acquiring new customers in collaboration with the sales team• Significantly increased yield and revenue from paid marketing channels, contributing to an exceptional performance marketing team amidst a dynamic search ecosystem• Collaborated with analytics and technology teams to develop innovative portfolio management tools, translating trends into actionable insights• Achieved the top rank among 10 digital marketing professionals for revenue generation, consistently outperforming major competitors like Google, Twitter, YouTube, and Instagram on KPIs such as CPA, CPC, and CTR• Managed a $15M annual digital marketing portfolio for major CPG brands including P&G, Anheuser-Busch, Kellogg’s, Clorox, Mars, Hershey’s, Nestlé, Reckitt Benckiser, and Icon Health & Fitness, optimizing overall performance• Achieved a 900% increase in customer engagement for P&G over two years, growing from $650K in Q1 2012 to $6.5M in Q1 2014, by defining and executing targeted marketing strategies across up to 65 P&G brands• Leveraged advanced data analytics tools to generate actionable insights; authored ad copy, curated images, and managed highly effective campaigns while providing regular updates to the P&G agency team• Launched Yahoo Gemini, pioneering native marketing campaigns that integrated search and native advertising• Trained and mentored a team of digital marketing specialists, leading Yahoo’s internal CPG SME team and regularly disseminating best practices and strategic insights

Greater Los Angeles, California, United States

• Utilized expertise in copywriting and digital marketing on Google and Yahoo Bing platforms, significantly enhancing outcomes for agency clients across diverse industries• Managed a $6M annual budget across Google, Yahoo and Microsoft platforms; Consistently surpassed objectives by effectively optimizing paid search campaigns, • Drove measurable results in SEM, SEO, native advertising, display marketing, keyword optimization, paid search, email marketing, and social media• Strategically managed bids, refined ad copy, and optimized landing pages to direct daily SEM portfolio performance, ensuring optimal engagement and conversions