Mark Waldman Email & Phone Number

Greater Los Angeles Area

• Managed a $42M digital marketing portfolio, increasing revenue across platforms such as paid search and programmatic advertising for sectors including tech and retail.
• Enhanced campaign performance by analyzing metrics and implementing innovative testing, surpassing targets.
• Ranked top among 13 digital marketers, achieving higher performance than platforms like Google and YouTube for clients such as eBay and Microsoft.
• Increased Microsoft's revenue by 1180% over four years, from $1.2M to $17M, through strategic digital marketing based on data analysis.
• Boosted Clorox's customer engagement by 380% within a year through adaptive marketing strategies.
• Developed insights that improved key marketing metrics using business intelligence tools and extensive data sources.

Greater Los Angeles Area

• Recruited to elevate digital marketing strategies and manage campaigns, successfully acquiring new customers in collaboration with the sales team
• Significantly increased yield and revenue from paid marketing channels, contributing to an exceptional performance marketing team amidst a dynamic search ecosystem
• Collaborated with analytics and technology teams to develop innovative portfolio management tools, translating trends into actionable insights
• Achieved the top rank among 10 digital marketing professionals for revenue generation, consistently outperforming major competitors like Google, Twitter, YouTube, and Instagram on KPIs such as CPA, CPC, and CTR
• Managed a $15M annual digital marketing portfolio for major CPG brands including P&G, Anheuser-Busch, Kellogg’s, Clorox, Mars, Hershey’s, Nestlé, Reckitt Benckiser, and Icon Health & Fitness, optimizing overall.
• Achieved a 900% increase in customer engagement for P&G over two years, growing from $650K in Q1 2012 to $6.5M in Q1 2014, by defining and executing targeted marketing strategies across up to 65 P&G brands

Greater Los Angeles, California, United States

• Utilized expertise in copywriting and digital marketing on Google and Yahoo Bing platforms, significantly enhancing outcomes for agency clients across diverse industries
• Managed a $6M annual budget across Google, Yahoo and Microsoft platforms; Consistently surpassed objectives by effectively optimizing paid search campaigns,
• Drove measurable results in SEM, SEO, native advertising, display marketing, keyword optimization, paid search, email marketing, and social media
• Strategically managed bids, refined ad copy, and optimized landing pages to direct daily SEM portfolio performance, ensuring optimal engagement and conversions