As a member of the clinical marketing team, I work as Senior Product Marketing Manager responsible for our Hybrid Surgery proposition, driving the development and introduction of winning propositions for the market of Image Guided Therapy Systems, enabling our customers to deliver the best possible patient care at optimal economical value while performing surgery procedures. • Responsible for defining the integral proposition in Surgery based on market- and customer insights, including value proposition, supporting claims, pricing strategy, offer design, target customers and markets. • Drive the development and delivery of new products & solutions in cooperation with Key Opinion Leaders, target markets and internal stakeholders (esp. Executives, Marcom, Customer Service, Clinical Specialist, Portfolio Marketing, Regulatory Affairs and R&D)• Defining the launch strategy and drive the global execution in collaboration with the local markets.

As a member of the interventional Business Development (iBD) team , I work as a business Development manager within Image Guided Therapy on the emerging area of minimally-invasive spine and neuro surgery.• Support sales organization to utilize our current product portfolio• Act as key interface towards our partners within the spine industry• Work together with key opinion leaders in the world• Responsible for NPI introductions towards the key markets

As a member of the Sales Support organization for EMEA, I was resposible as Sales and Market specialist of Interventional X-ray. Responsibilitie consist of• Support the sales organization in winning profitable deals and increasing market share by providing product, clinical and technical support to the field.• Provide the commercial teams with the direct support to order acquisition including presentations to customers and support at local market exhibitions.• Support the commercial team with all aspects of deal strategy including competitive positioningstrategy, pricing strategy, presentation strategy and knowing when to bring in the right resources to close the deal.

As a member of the marketing team Interventional X-ray, as a Field Product Manager, I was responsible for• Define and execute regional marketing plans based on AOP goals• Act as key interface from the Business Unit towards the key markets • Drive NPI introduction into the key markets and secure a succesful role out of NPI's• Drive execution of BMC's plans within the key markets

As memember of the new Hybrid Surgery team, as a Senior Product Manager for Hybrid Surgery, I was responsible for• Introduction of our dedicated imaging solutions for minimally invasive surgery (FlexMove)• Introduction of our planning and guidance solution for minimal invasive aortic valve replacement (HeartNavigator)• Develop the market for Hybrid surgery together with the key markets by providing support and training on this new emerging area within surgery• Providing support to the key market in winning profitable deals and growing market share in Hybrid OR domain

As part of the marketing team, as a Field Marketing manager, I was responsible for the translation and execution of the BU-CV downstream marketing concepts into the key markets• Support of the Order Acquisition Process by developing the right sales tools for an effective sales proces• Increase the expertise and motivation in the Key markets by providing the right information over products, competition and sales tactics. • Maintain, as an account manager, contact with the regional Business Line Managers CV and local product specialists in the key markets. • ‘Train the trainers’, for CV specialists in the Key markets to keep their knowledge of CV-products and sales tactics up to date.• Contribute to the development of the marketing strategy & tactics with information from the field.

As a member of the Clinical Science and Application team, I was a Cardiac Clinical Application specialist for Cardio Vascular imaging. I helped developing cardiac solution for our product portfolio. I brought in the knowledge from years of experiece working in the cathlab.• Responsible for the translation of clinical needs ito product specifications• Responsible for clinical evaluation of prototype solutions in the field • Defined protocols and clinical testing in co-operation with clinical science • Managed the collection of clinical evidence to support the commercial claims

As a member of the interventional Business Development (iBD) team , I work as a Business Development manager within Image Guided Therapy on the emerging area of minimally-invasive spine and neuro surgery.• Support sales organization to utilize our current product portfolio• Act as key interface towards our partners within the spine industry• Work together with key opinion leaders in the world• Responsible for NPI introductions towards the key markets

As an X-ray technician, I supported the interventional cardiologists performing cardiac interventional procedures as coronary interventions as well as structural heart disease treatments. Nieuwegein is one of the larger interventional cardiology institutes in the Netherlands.• Responsible for Imaging equipment and support during interventions• Responsible to train new employees on the use of imaging equipment• Contribute to new procedures performed in close collaboration with 3rd parties

X-ray technician at a radiology ward specialized in CT, MR and Angio