• Successfully managed a portfolio of clients, including Fortune 500, online, CPG and direct sales.• Created, executed and tracked new/existing business opportunities.• Researched existing product portfolios to market trends and identified product opportunities for clients.• Created and delivered presentations focused on new market-centric product ideas to C-suite executives and product development teams• Conducted extensive marketing research to identify industry trends in regarding supplements, skincare, cutting-edge ingredients/actives, and AI diagnostic technologies.• Conducted client analysis, competitive analysis, concept modification, pipeline management, contract negotiations and purchase order management.• Attended industry trade shows made contacts that lead to increased sales.. • Consulted with marketing team to produce videos and product brochures.

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and positioning. Strategic Consulting, including business plan & sales strategy development. Product Development, R & D, Trademarks, product profles.Sale, distribution, and logistics.

Responsible for branding, product management and product launches. Manage a team of copywriters, graphic designers, web developers, photographers, and social media managers.• Researched, developed, formulated, designed, and launched CBD line of products, ProHemp (buyprohemp.com) that are sold domestically and internationally.• Was able to save the company 400K in tax write offs by donating hand sanitizer to a nonprofit. • Increased sales by getting products into Kroger and Walmart.com• Trademarked 3 brand names: Nutri, ProHemp, Regenr8, and PurLife.• Corrected and resolved UPC issues with 1WorldSync. • Launched ProHemp Basics and sold initial MOQ of 40,000 products to 99cent Store. • Patenting NACET and implementing a IRB clinical study.

Producer - Director - Actor Guardian Angel Films is a production company devoted to making high quality inspirational films with a purpose.www.facebook.com/guardianangelfilm

• Responsible for all cross channel marketing (catalog, mail order, internet) implementation.• Developed new strategy (5-step program) and campaign and re-launched company under new ownership. • Re-launched all products and developed and launched 3 new products that reduced cost by over 300% and increased sales over 500%. • Developed web site and online store, and well as partnerships with online retailers.• Research and developed all brochures and sales tools to re-launch company into mass market.• Improved product image and branding by redesigning company’s products and image.• Redeveloped and re-launched launched company’s flagship product, Androxin™ Gel.• Increased productivity and reduced expenditures by implementing new procedures to manage inventory, pricing, promotions, product launched.• Worked with suppliers to reduce costs, and establish long term working relationships

• Responsible for all cross channel marketing (catalog, mail order, internet) implementation.• Increased revenue by streamlined website and associate office.• Implemented monthly e-news direct marketing campaign.• Improved development of monthly order drop advertising and shipper program.• Worked closely with call center to develop scripts for promotions, and product changes.• Streamlined biannual company catalog. Responsible for design, look and product selection. • Improved product image and branding by standardizing over 1,000 SKUs.• Implemented style guide for products and all advertising, eliminating confusion.• Improved and launched company’s flagship product, Bios Life™ Complete.• Increased productivity and reduced expenditures by implementing new procedures to manage inventory turns, promotions, and global product launches.• Promoted company by initiating contact with trade journals, magazines, and newspapers.

• Increased sales by 533% and captured 15% market share.• Developed PR campaign in conjunction with outside agency to increase public awarness.• Responsible for all online catalogs, company brochures, press releases, catalogs, promotions, coupons, surveys, market research, product development, etc.• Worked with Production Company and Ad Agencies to produce an infomercial and national advertising campaign.• Closed deals worth $20mm with Costco and K-mart.• Responsible for $110 mm of sales to; Wal-Mart, Target, Home Depot, Discovery, CTC, etc.• Media spokesman for QVC network and TV news stations.

• Worked with monthly magazine that was distributed to over 10,000 retailers.• Responsible for all price lists, brochures, promotions, national magazine advertising, ad design, surveys, coupons, for 3 national brands (Action Labs, Natural Max, Natural Sport). • Developing and launched 10 new products.• Reduced costs by transitioning over 60 products from acquired brand.• Responsible for all advertising & cross channel marketing related to brands.• Responsible for over $15mm and over 120 SKUs.

Started as assistant store manager and after 3 months was promoted to store manager. I was responsible for driving company objectives in profit and loss control, sales performance and customer satisfaction. Also responsible for leading customer interaction and associate talent development on a daily basis within their store.Essential Functions included:Drive sales and profitability through customer satisfaction and report analysisEffectively schedule for the store, develop payroll plans, and monitor payroll daily to ensure the plan is met. Ensure efficient day-to-day operation of the store.Merchandise presentation, responsible for recruitment, interviewing, and hiring across the store.Drove shrink results through compliance to all guidelines involved with safety, loss prevention, and cash-handling proceduresManager of People Responsibilities:Selected, on-board, empower, and developed a highly effective team of individualsDefined a clear vision and strategy in order to communicate expectationsDemonstrated a flexible leadership style to foster team member engagement including recognitionHeld all team members accountable to drive results by being available, removing barriers and obstacles, facilitating change, and providing coaching/feedback related to performance.

Responsible for dermal, oral and inhalation toxicity studies. Duties included; testing, animal care, measurement and administration of test material, data collection, data analysis, record keeping, reporting, S.O.P.s, necropsies, pathological examinations and final reporting to various clients.