Mark Weeding Email & Phone Number

Amsterdam, North Holland, Nl

- Leverage market scan & retailer point of sale data to develop standardized reporting for retail merchants, and corporate sales and marketing teams for a variety of retailers- Perform Category Management functions (assortment optimization, Space Planning, JDA, strategic projects) in support of merchants.- Leverage consumer panel and shopper-card data to track consumer and demographic trends, and make strategic recommendations to leadership.

Aiding clients with Sales and Guest data analysis and insight / strategy development in support of Target

San Jose, California, Us

Lead team supporting 45 CPG clients in POS & Inventory data application for Target channel

- Lead implementation effort for Shopper Data reporting platform with Target- Primary consultant for manufacturer clients (category management, sales and marketing teams) leveraging data for insight development to ensure clients achieve maximum ROI- Main system trainer and adviser on analytical approaches to address key merchant and marketing strategic questions - Recommend application enhancements and develop next-generation reporting approaches to increase platform effectiveness

Minneapolis, Mn, Us

- Lead team of analysts supporting the merchant organization in consumer data analysis and insight development.- Primary consultant for development of new consumer data reporting tools.- Coordination of corporate-wide client service, training, and consultation efforts.

Minneapolis, Mn, Us

- Leadership role in consumer segmentation development and communication- Direct evolution of reporting tools and applications that leverage consumer-level (CRM) and transactional data.- Lead cross-functional teams in process development to activate segment strategies in marketing and merchandising.

Minneapolis, Mn, Us

Leverage a broad range of source data to inform executive leadership decision making and communication with investors.Topics included the health of the brand, changes in consumer attitudes and decision making, the impact of the recession and expectations for recovery, and case studies on the evolution and expansion of the world's top retailers.

Minneapolis, Mn, Us

• Lead projects leveraging CRM data to interpret customer behavioral trends and recommend strategies to expand sales.• Developed corporate-wide reporting and lead implementation/enhancement of proprietary software application and business intelligence tools.

Richfield, Minnesota, Us

• Application of statistical methods to determine incremental benefits of new initiatives.• Performed financial analyses and made strategic recommendations for profit maximization.• Act as impartial arbiter of performance for key corporate strategies.

Richfield, Minnesota, Us

• Utilized primary research and industry source material to identify consumer behavioral trends and recommend strategies for optimization.• Identified core consumer segments and recommended advertising vehicles best suited for reaching the target demographic.• Established enterprise-wide reporting of market share performance for media categories.

Richfield, Minnesota, Us

• Performed competitor analyses, advertising analyses, financial modeling and price testing for strategies with estimated impact over $20 million.

Minneapolis, Mn, Us

• Strategic price management for markets with $35M in annual revenues• Design customer and market specific promotions for Central/Eastern European and Scandinavian markets

Administrative support for economics doctoral program in Prague, Czech Republic.