Mark Westerman Email & Phone Number

Lead cross channel marketing efforts and business intelligence (data analytics) across all media (digital, traditional and social) for top 10 largest dealership group in the U.S. Provided strategic leadership to successfully lead and implement a complete re-branding effort utilizing market research, data analytics, CRM assets and creative resources while bringing cross functional leadership to the marketing function.In addition, introduced "Fact Based Decision Making" (multi touch attribution and marketing mix modeling) to an industry that has lagged behind more forward thinking industries. This has resulted in year over year increases in profitability, lead generation, sustained web visits and a significant lowering of the cost per sold across all MileOne markets, while nationally, vehicle sales and service market has entered in to a cycle of declining units sold.

Provide marketing leadership and strategic direction for building a new and progressive concept in the health and wellness and sports performance and recovery retail category (Nava) while also continuing to lead the marketing efforts for our category leading financial services company (CareOne). Focus is on developing a unique and compelling brand while creating a highly focused and results driven retail and direct response business through the use of all media as well as social media, eCommerce, public relations, SEO, search, web based opportunities, partnerships and events.

Marketing, Sports Marketing, eMarketing consulting practice targeted to a range of clients in athletic footwear and apparel, retail, package goods and service industries. Led the practice along with business development tactics.

Us

Responsible for Global Marketing Communications for an athletic footwear and apparel brand: corporate branding, advertising, public relations, athlete and event sponsorships, entertainment marketing and social networking, visual merchandising, eCommerce/retail, catalogs and eMarketing