Mark Weston Email & Phone Number

Coventry, West Midlands, Gb

• Digital Commerce Product Manager for JLR’s new Global, Omnichannel Digital Commerce Solution for Agency and Franchise markets, using Salesforce Technologies: o Aligning capabilities with Customer Journey Framework and defining the creation of the CX, UI/UX with agency partners. o Outlining key capabilities, prioritising and managing product backlog and digital delivery o Working closely with launch market to develop a market leading omnichannel proposition that solves for all stakeholders

Coventry, West Midlands, Gb

Owning the end to end customer experience of JLR UK's New Car Online Sales platform (once delivered by the Global E-Commerce Project Team), achieving Year on Year growth in excess of 200% to date. Responsibilities include:• Creating, measuring and reporting Commercial and Operational KPIs, including offsite (e.g. social, display, email) and onsite (user journey), enabling data to inform recommendations and priority• Managing the evolution of customer touch points to drive commercial performance e.g. conversion rate optimization, undertaking a programme of A/B & Multivariant testing• Defining and managing digital development projects (using an Agile/MVP approach), collaborating with media/development agencies to create the optimum digital experience for users• Evaluating new technologies to provide thought leadership and perspective from my extensive E-Commerce and Digital Transformation background, within both the NSC and the Global digital team• Continued operational responsibility of the platform, covering roles traditionally filled by an IT function

Coventry, West Midlands, Gb

• E-Commerce Subject Matter Expert for Customer Journey, InControl, Accessories, Branded Goods and Classic – defining Operating Model and Technology Strategy• Lead E-Commerce 'Product' Discovery covering Accessories and Branded Goods for UK, EU and US Markets• Responsible for the operation of the New Car Online Sales platform (UK), working with the UK NSC to stabilise/optimise - generating attributable sales 67% above target• Generating incremental profit increase of 31% for InControl UK & EU through email optimization, conversion rate optimization and price sensitivity analysis• Provided E-Commerce consultancy to business units to highlight best practice, e.g. online trading techniques, data insights and analysis, measurement of social and paid media acquisition with recommendation

Coventry, West Midlands, Gb

Delivered UK and Italian Branded Goods websites using Magento 2, undertaking any task required to deliver to plan.

Northampton, Northamptonshire, Gb

Key role in an enterprise level digital transformation programme:• Worked with stakeholders to Exec Board level, driving the creation of market leading omnichannel B2C and B2B E-Commerce capabilities (SAP Hybris) • Worked with Web Marketing and E-Commerce Teams to develop strategy, highlight best practice and establish/optimise day to day activities• Identifying gaps/implementing new technology e.g. OnSite Search and Merchandising, Multi Variant Testing and Personalisation Tools and Automated Email Marketing Solutions• Supporting businesses to self serve, reducing their reliability on Group IT

Northampton, Northamptonshire, Gb

Delivered a new E-Commerce platform (SAPHybris), enabling 100%+ increase of sales in this channel, to £90m in sales for Wickes:• Senior Business Analyst/Development Manager, transitioning to the SAFe (Scaled Agile) Framework• Lead Business Analysts and 5 Agile Development teams (onshore, offshore and third party) to deliver omnichannel user experience (including Click & Collect) and IT integrations (customer services, warehouse management, etc)

Northampton, Northamptonshire, Gb

• Management of 20+ websites managed by third-party development agencies (up to £20m in online sales per annum)• Identified new functionality, scoping development, negotiation of costs and managing implementation/support• Identified and appraised enterprise level solutions (Hybris, ATG, Demandware, etc) for Travis Perkins Group, working with external consultants and internal stakeholders.

• Created the E-Commerce Strategy, scoping and project managing delivery of a B2B E-Commerce website. • Established BAU activities and actively trading - generating online sales of £0.5m per annum

Launched the AquariumSuperstore in 2003 in the UK, entering the US market in 2004 – achieving sales of £0.3m per annum. Single handedly, I experienced all aspects of E-Commerce:• Building and maintaining a number of transactional websites (I taught myself HTML & css)• Managing procurement, order fulfilment and customer services (I packed every box in the UK, and worked with the US’s largest independent pet wholesaler to ship my US orders! – they saw my ambition and supported me)I didn’t achieve the dream, however I leant a tremendous amount about E-Commerce and myself. This has stayed with me throughout my career and personal life.

Whilst participating in the Severn Trent Water Graduate Programme, I worked for Severn Trent Water International Ltd, as part of the business development team. I primarily worked on a PFI Contract for a national contract worth in excess of £1bn, creating and manipulating a complex Asset Management and Operational Cost Model that generated costs over a 25 year programme whilst adhering to stringent condition specifications. In addition to this work, I was involved in the creation of RFI responses for projects ranging from the potential privatisation of Ghanian water supplies to the building of dams in Mauritius.