Oversee and coordinate sales and marketing activities. Skilled in designing processes to inform customer of rates, shipping date, anticipated delays, and additional information needed by the customer. Foster strong customer relationships through delivery on commitments, open communication, and on-going feedback / improvement. Solicit feedback from the customer community as a valued service provider.Train other professionals on the many aspects of managing existing customer accounts. Deliver value-added services to customers beyond delivery of a purchased product, technology, and service consistently. Teach and coach value selling to other professionals within the organization.

Oversaw all projects viewed as critical to department and the enterprise. Led development and execution of the mid- to long-term business development strategy with the business partners in Heavy Construction Industry market. Oversaw and managed cross-functional collaboration with business partners across the organization and outside consultants to gain industry trends and collect voice of the customer / voice of the business to propose ideas for business growth. Managed metrics and dashboards while supporting management tools in place to monitor performance and develop processes to increase the sale.

Served as a trusted consultant to dealers, customers, and industry as an operational expert in the Heavy Construction Industry. Leveraged extensive relationships throughout industry through business judgment, expert-level machine application, and product knowledge to improve closure rates, increase customer loyalty, and improve overall dealer sales effectiveness. Supported business plan achievement through utilization of a deep understanding of the customer’s entire value chain to provide specific solutions to key operational problems, which increased customer loyalty. Experienced and skilled in consulting with customers in the development of long-term operational plans and strategies for improvement. Delivered a global impact for territory as an expert, mentor, and coach in establishing and maintaining customer and dealer relationships. Provided quality coaching and mentoring of staff throughout Caterpillar and the Industry.

Served as a consultant, company-wide and industry expert focused on company’s strategic advantage; known to provide a major impact on company’s business and long-term leadership position. Partnered with marketing teams and technical teams to lead strategic development and adoption of marketing technologies and processes. Led analysis and validation of business requirements; skilled in defining acceptance criteria and test cases, including creating user stories, defining dependencies, impacts / acceptance criteria, and obtaining requirements sign-off from requesting business partners. Drove innovation by developing strategies related to development, market adoption, and process excellence focused on improving performance and delivering results. Represented the business in marketing technology and data planning meetings, road mapping, and retrospectives. Ensured quality execution while leading highly complex projects; skilled in identifying potential underserved markets.

Oversaw HMA Quality Control and PCC Quality Control and Aggregates. Supervised seven Quality Control Managers, 12 Technicians, and multiple technical consultants.