Leading a dynamic team of marketing and sales professionals, I spearhead innovative strategies and cultivate a laser-focused environment to attract new clients to our business. With a keen eye for process enhancement, my aim is to boost conversion rates significantly through the business processes. I take immense pride in developing and launching the Harbour Rock Capital brands, where pushing the boundaries in customer experience is not just a goal - it's our standard. We're committed to delivering the excellence our clients expect and rightfully deserve, aiming to set new benchmarks in the industry.

Management of a strong marketing team, developing strategies and instilling focus to drive new customers into the business; whilst improving processes to increase conversion rates. Proudly developing and launching the Portafina and Pension Egg brands; pushing the boundaries and improving customer experiences to a level that they expect and rightfully deserve.

Successfully developed new digital marketing revenue streams from the ground up, achieving £3.8 million in revenue within less than three years. This equated to contributing over 40% of business revenue during the period. Made strategic business decisions based on statistical data analysis, utilising tools such as Tableau to drive lead generation and significantly boost conversion rates through both new and existing channels. Managed the digital and public relations teams, and collaborated extensively with the sales team to enhance the overall customer experience. Responsibilities: ➡ Strategically scoped new revenue streams through digital sources and implement effectively, including introduction and delivery of substantial business through Facebook advertising.➡ Managed the digital team to develop and maximise opportunities through existing sources.➡ Managed external agencies to grow business to achieve on target ROI.➡ Developed and supported the Marketing and PR Executives to take on more responsibility and improve overall output.➡ Monitored and developed new sales processes to sync marketing/sales customer experiences.➡ Analysed on-page analytics to improve site conversion and key measurable metrics.➡ Implemented best practice SEO techniques to progress Portafina’s organic reach.➡ Built and delivered email marketing campaigns to nurture prospective customers and encourage conversion.➡ Reported weekly/monthly performance data to senior management. ➡ Evaluated analytical data to aid decision making and implementation to improve overall conversion.

Strategically developed and managed 10-15 brands within the Markerstudy Group, including highly reputable companies such as Auto Windscreens, Markerstudy Insurance and Zenith Insurance. Building engaging content for 20+ social media accounts (i.e. Facebook. Twitter, Youtube, Google+ and many more), to boost brand awareness and reputational management.Key successes:➡ Implementation of brand reputation strategies to keep a positive digital view on the company, using SEO techniques on website and social media platforms.➡ Analysis of brand mentions and reputation using analytic platforms including Radian 6, Digimind and Google Analytics, to strategically build innovative marketing campaign structures. ➡ Maintained a first response service to customer online issues via Social Media.➡ Creation and implementation of email campaigns using Mailchimp.➡ Website and Social Media banner creation using software such as Adobe Photoshop.➡ Social Media strategy development and creation.➡ Video editing brand videos to promote the company, using editing software such as Camtasia.➡ PPC campaign advertising management through Facebook and Twitter.

Created a unique part time business to cater for a gap in the market; providing media services to local companies to boost their corporate exposure within the marketplace. This offered contractor media services to provide a cheaper alternative to a PR agency. Services include:➡ Designing, implementing and strategic analysis of media campaigns.➡ Social media creation across multiple platforms, including Facebook, Twitter, Google+, Youtube, LinkedIn, Pinterest, Flickr, Instagram, just to name a few.➡ Strategic development and implementation of Social Media campaigns. ➡ Management of Facebook advertising.➡ Market analysis including trending topics➡ Organisation of distribution of marketing material.➡ Sourcing and negotiating directory agency rates to enhance coverage efficiently for the client.➡ Email marketing and RSS feed creation, updating.➡ Assisted in the development of the new TFC Ltd website (Featured in projects)

Designing, managing and implementing the e-marketing system, while controlling marketing campaigns and mail outs, to promote the fastener ranges. This includes:➡ Assisting in managing the marketing budget ➡ Analysing the most cost effective methods of creating e-media to ensure campaigns meet deadlines and come within budget➡ Creating eblasts, promotional material and websites➡ Social media creation and brand development

Managing the top 20 national and multinational key fastener accounts across various industries, dedicating significant time to developing these accounts to achieve challenging gross profit targets by maximizing their growth potential. In addition, substantial effort focused towards prospecting new high-potential accounts through cold calling, mail campaigns, and enquiry follow ups.Collaborating closely with the Commercial Manager on key projects, including tendering for large contracts and servicing accounts. Responsibilities in these projects involved analysing gross profit potential, setting profit margins, and presenting net profit growth projections to management.

Directing the regional branch of Worthing, supplying care staff to the nursing sector; whilst assisting management of the Kent branch with a colleague. Managing 30 staff in my area and 50 in the Kent area.Running the branches includes:➡ Marketing campaigns and lead generation➡ Profit management➡ Client relationship management➡ Staff management, KPI's, training and HR➡ Sales targets and reporting

Strategic internal telesales, selling healthcare & hygiene supplies. Working along side a sales representative to meet targets; working as a team to give good customer service for the area of Hampshire. I also control the I.T for the sales office, where I sorted out problems when they occur.

Assistant to the caretaker, and was in charge of locking up when the caretaker was unavailable.

Weekend worker whilst at college. Manager on Sundays, overseeing a team of 3

Evening and weekend worker, whilst studying at school. Prepared food | Light cooking | Washing up | General Kitchen Duties