Roles & Responsibilities• Responsible for handling marketing and sales of analytical software• Lead generation, e-mail marketing and cold calling to track the new customers for domestic & global market.• Position company services to take advantage of market growth opportunities by analyzing market structure; market and technology trends, preparing and communicating plans that support implementation of these initiatives• Assist corporate marketing to drive integrated marketing and sales strategies across the market.• Articulating and Understanding customer requirements, leading product development teams through customer and market segmentation, targeting, developing the value proposition and selling it.• Develop sales and management of programs related to product objectives• Attend consumer trade shows and customer interaction marketing plans in various markets to promote products & services• Management of sponsorships for conferences and events.• Setting the scope, implementation, management & review of marketing campaigns.• Monitoring competitive activity and market trends.• Customer management• Maintain customer information via marketing database and CRM system.• Track, coordinate and assemble data to measure outcomes of marketing programs• Managing and coordinate all marketing, advertising and promotional staff and activities• Conducting market research to determine market requirements for existing and future product & services
