Managing Partner
CurrentWiser Insights Group is the modern consumer insights research consultancy. We say "consultancy" because we approach problem-solving as people who have held marketing positions on both the client side and the agency side. We're the solution to the problem with traditional marketing research: statistics without real insights.We specialize in helping clients gain fresh perspectives and deliver activation ideas to grow their business. We do this with the right mix of hard data and behavioral science – tenets of anthropology, evolutionary psychology, and behavioral economics – to develop a clear picture of consumer behavior and how it directly impacts the category and the brand of study.Our core vehicle for this is PurchaSCIENCE™ precision behavioral research. The key is the unique ways we create, combine, and blend ingredients into the perfect hand-crafted research cocktail - one of the many times we believe having the right cocktail is everything.www.wiserinsights.com
