Mark Wolfenden Email & Phone Number

- Executive leader of eCommerce, digital experience & customer care for Woolworths New Zealand

- Executive leadership of Countdown's digital, eCommerce and loyalty portfolio

- Design & implementation of a new agile operating model launching 4 tribes aligned with the customer journey & modern product principles. - Launched new product management practice to develop product capability- Tribe lead for loyalty, customer data & personalisation leading 10 squads & team of 85 to transform direct marketing & rewards

- Acting member of the Countdown NZ executive team managing strategic digital & eCommerce programmes

- Leading digital commercial team in growing eCommerce revenue, implementing customer growth & lifecycle programme and growing 1:1 personalised offers

Auckland, Auckland, Nz

- Responsible for rolling out new way of working with learnings from Silicon Valley growth methodologies- Led full review of key company growth drivers across acquisition, retention & reactivation exposing new opportunities & challenges- Iidentifying customer journey opportunities with quant and qual methodologies and managing optimisation programme

Auckland, Auckland, Nz

- Developed fulfilment strategy to own the last mile in NZ including reviewing the future fulfilment model for group brands including group click & collect strategy & roadmap- Managed team of 4 BI & web analysts to deliver improved reporting, dashboards and ad hoc data insights- Led innovation trials including delivery subscription and Part Pay

North Shore City, Auckland, Nz

- Led and grew engaged online trading team- Delivered against challenging ecommerce growth budgets - Managed transition to a new eCommerce platform- Completed Advanced Leadership Programme

London, Gb

- Led 5 year strategy for online clothing including market, competitor, customer, proposition analysis & stakeholder workshops- Developed future roadmap, full financial model & board papers

London, Gb

- Member of the future leaders development group: a highly selective talent programme to identify and coach future senior leaders - Stepped up to be Head of Clothing Online for 3 months- Accountable for leading online childrenswear team to achieve sales, conversion, order value, availability, returns and margin targets

London, Gb

- Member of team responsible for launching clothing ecommerce from business case development through to delivery of the pilot solution- Led customer experience & marketing workstreams to launch new eCommerce clothing proposition for Tu- Ran design agency selection & managed agency through vision, customer research, UX and creative design - Managed disparate groups of stakeholders with differing opinions and gained strong alignment on vision - Developed content processes & digital marketing forecasts - Achieved renewed focus on customer experience in wider non-food online business resulting in road map of digital product improvements

London, Gb

A member of the strategy team of Europe's leading specialist retail consultancy. My experience included developing multi-channel and ecommerce strategies for leading European and Australian retailers, e-commerce performance improvement and commercial due-diligence in the retail sector.Expertise in developing an effective multi-channel proposition: - Market, competitor and customer analysis - Online user experience - Multi-channel proposition development - Product analysis and strategy - Online marketing strategy and analysis (PPC, SEO, email, affiliates, social) - Web analytics and insight - Organisational structure - Quantification through developing business cases and financial models - Prioritisation and developing roadmapsExperience across a variety of retail and other consumer facing sectors e.g. general merchandise, clothing, leisure, car maintenance, DIY, sports betting, post, financial services.

London, London, Gb

Department placements included Environmental Physics, Buildings Engineering London and Communications. Significant IT skills used throughout including VB, VBa, Excel and CAD.

Meng, Aeronautical Engineering

High School, 4 A Levels At A, 10 Gcses At A*