Responsible for the overall direct sales for Interplay. Forecasting, sales collateral and management of the sales team. Part of the senior leadership team across sales and operations, with input into our programmatic strategy.Interplay are the sales agents in Australia for premium publishers - Activision Blizzard, Under Armour, Genius.com and Network N - plus a network of owned and publisher sports sites – reaching around 10m Australians in total. Gaming and Music… Show more Responsible for the overall direct sales for Interplay. Forecasting, sales collateral and management of the sales team. Part of the senior leadership team across sales and operations, with input into our programmatic strategy.Interplay are the sales agents in Australia for premium publishers - Activision Blizzard, Under Armour, Genius.com and Network N - plus a network of owned and publisher sports sites – reaching around 10m Australians in total. Gaming and Music Publishers – Activision Blizzard (King Games – Candy Crush), Network N (PCGamesN, and 100+ PC, console gaming and eSports sites), Genius.comSports Publishers – Sports TG, TeamApp, Big Footy, Fan Footy, Racing.com, Zero Tackle, Zero Hanger, Cricbuzz Show less

As Digital Sales Director for Jetstar, I drove considerable digital revenue growth across the channel, and the Sydney sales division. My team overall achieved 10% over budget, across print, digital and ambient.Direct responsibilities:Budgeting, forecasting and strategyDeveloping new revenue streams in collaboration with Jetstar marketing, and external suppliersAdops, including tech, staff (indirect reports) and supplier relationshipsSales Director for Jestar Asia -… Show more As Digital Sales Director for Jetstar, I drove considerable digital revenue growth across the channel, and the Sydney sales division. My team overall achieved 10% over budget, across print, digital and ambient.Direct responsibilities:Budgeting, forecasting and strategyDeveloping new revenue streams in collaboration with Jetstar marketing, and external suppliersAdops, including tech, staff (indirect reports) and supplier relationshipsSales Director for Jestar Asia - cross media sales.Highlights for F18/19Digital Revenue growth of 28% YOYAchieving up to 90% sell through ratesTeam budget over-achieved by 10% Show less

As the the Digital Ad Director for BA. I managed a multi million pound budget line, and the digital development of the overall team. Reporting into the Commercial Director, responsible for revenue forecasting and budgeting for all digital and also Ad Operations and Suppliers. A trusted member of the senior team, I drove new digital opportunities for BA, working with the marketing and development teams on aspects of design, data strategy and revenue generation.Highlights… Show more As the the Digital Ad Director for BA. I managed a multi million pound budget line, and the digital development of the overall team. Reporting into the Commercial Director, responsible for revenue forecasting and budgeting for all digital and also Ad Operations and Suppliers. A trusted member of the senior team, I drove new digital opportunities for BA, working with the marketing and development teams on aspects of design, data strategy and revenue generation.Highlights include:- Grew revenue by 35% YOY- Reduced our base ad-serving costs by 50%- Overhauled site tagging, first party data targeting- Created and implemented BA’s programmatic trading strategy- Integrated third party data into the team’s cross media sell- Created a targeted audience proposition for British Airways Media Show less