Manage the Media planning, buying and Corporate Sponsorship functions for the nation's top media spender. Develop strategies and programs to strengthen competitive advantage and build brand value in alignment with business goals. Manage relationships with key stakeholders including internal business partners, multiple advertising agencies, television networks, and professional sports leagues and teams. Provide strategic leadership to a 35 member Corporate team and 3 agencies of record deploying approximately $2 billion in annual budgets.Leverage and extend brand reputation across traditional media, 3-screen content, paid search, programmatic digital, social media networks and emerging technologies. Direct sponsorship consulting, negotiations and activation management across sports, entertainment and culture.Played leadership role in key AT&T negotiations including AT&T Stadium naming rights, sponsorship of PGA golfer Jordan Spieth and AT&T presented by status for the College Football Championship on ESPN. Played integral role on the 2015 DirecTV integration team as well as the 2016 overall AT&T Advertising & Media Agency consolidation review resulting in best in class integration of Media & Creative as well as significant cost savings on Agency Fee and Media costs.

Provided strategic and tactical leadership for in-house media planning and buying functions supporting 30+ U.S. beer brands (representing 100 Million barrels and $700 Million in Media spend). Leveraged expertise in the Media marketplace, supply and demand negotiation dynamics, programming shifts, emergence of new Media and market metrics to maximize brand objectives for the #1 spender in sports.Worked cross-functionally across the enterprise to deliver on brand objectives. Managed internal and external partnerships to optimize competitive advantage and ROI. Mentored and managed direct reports to attract and retain top talent and achieve succession-planning goals. Oversaw a team of 135 employees.