Sr Manager, Online Marketing
San Francisco, California, Us
- Build Zoosk's search campaigns in US and other English speaking countries (GB, CA, AU, ZA)- Collaborate with country managers on search in non English countries (ES, IT, FR, CH, SE, DK, NO, AT, NL, FI, DE)- Increase monthly spend in US by 500% while decreasing CPA by 80%- Optimize campaigns through two step conversion process and ROI on marketing dollars spent, with different targets for each channel/country- Design and execute A/B landing page, ad copy, funnel, & creative tests- Launch geo-targeted search campaigns- Built and optimize mobile search campaigns- Work with email vendors on launching and ramping email campaigns - Manage mobile and facebook campaigns