*Promoted to COO in March 2023, at the request of the Board, to provide stability and structure to a fractured operational model. Retained full marketing capacity through 2023. Leading the company through a transformational change to reinvest across our legacy asset base to improve brand consistency and business performance.*Responsible for $350M P&L, leading a team of 1,800 professional (5 direct reports) across operations, maintenance, operating systems, and technology.*Guided strategic decision-making and operational activities around reinvestment initiative to optimize site level economics while maintaining key market density.*Led strategic initiative to standardize and enhance wash quality and service across the business; repositioning the menu with new chemical products, branding components and optimized pricing, resulting in ticket gains on retail (+7%) and memberships (+13%).*Established retail operational standards and measurements focused on everyday excellence to provide a consistent, disciplined approach to the business including the company’s first operation manual, safety protocols, and crisis management.*Created strategic selling proposition designed to increase subscription memberships focused on attending pay stations (+80%) with a reinvented selling script to drive membership conversion (+10%) to maximize each retail visit.*Effectively implemented a sustainable cost improvement plan that leveraged our scale to negotiate cost savings and subsidies across all vendor partners and optimized site level labor spend, saving ~$4M annually.*Overhauled Repair & Maintenance process by developing a closed loop system to more efficiently and effectively plan and prioritize our $17M annualized spend to improve product quality.

*Established a leading national brand within the car wash space through innovative sponsorship marketing, best-in-class digital technology and award-winning customer care. Drove significant gains across subscription memberships. Created and launched new site design; and led all aspects of acquisition integration.*Lead a team of 23 professional (4 direct reports) across Brand Marketing, Digital Marketing, Field Marketing and Customer Service.*Established impulsive daily value constructs designed to drive retail traffic and entice membership trade up, leading to an increase of subscriptions (19% CAGR) that added more than 350k net new members.*Developed new car wash site design with modified features for site remodels; and led all aspects of brand integration of 63 car wash brand acquisitions adding more than 100 sites in two years.*Led all aspects of strategic brand partnerships aimed to provide unexpected value to members, inclusive of our collegiate sports sponsorship aligned across highly penetrated districts generating strong brand affinity, increased annual brand impressions (+36m), and positive retail traffic (+16%) and sales (+11%).*Developed and launched the brands’ first comprehensive eCommerce platform and industry leading mobile app with loyalty rewards designed to expand revenue opportunities and provide a seamless customer journey that is building retail traffic, increasing member engagement, and extending member retention.*Established best-in-class customer service to deliver a better experience with expanded communication channels, increased live representation, reduced wait times, and increased customer satisfaction rates focused on member retention through strategic save programs (25%) that was recognized by Newsweek for Best In Customer Service within the services category.

*Established traditional retail disciplines across a growing retail business and industry. Standardized product development processes and drove a customer-centric approach to marketing to increase engagement through on-site initiatives and digital channels. Created new store design, grand opening strategies and market entry plan for expanded geographic reach. *Established menu strategy designed to increase basket size, reach new customer segmentation, strengthen assortment, and maximize manufacturing capabilities through the introduction of an in-house value line and strategic partnerships with established premium west coast brands.*Developed new retail dispensary design and grand opening plans for expansion into IL, as well as entering new states of Massachusetts and New Jersey with 6 new dispensary locations.*Enhanced digital sales strategy to expand retail opportunities through different programs designed to drive impulsive visitation and increase average spend and basket size while protecting profitability.*Launched the industry’s first true loyalty rewards club, delivering an improved customer journey while providing strong value back to the customer; utilized gained data analytics to improve business performance.*Reimagined the brand’s merchandising line to increase ticket and generate stronger brand affinity.

*Reporting to Dunkin’ Brands CEO and acting CMO of Dunkin’. Responsible for driving transformational growth through development of the long-term brand vision, setting strategic principles to guide the marketing calendar, innovation-to-market and annual planning process. Lead downstream marketing and operations teams through insight-driven decisions.*Spearheaded transformational growth through the development of the long-term brand vision, anchoring strategic principles to optimize the marketing calendar, innovation-to-market, and the annual planning process; $9 billion dollars in revenue across 9,500 locations and direct management of a $20 million dollar budget with 16 direct reports.*Architected the Dunkin’ growth strategy initiative to redefine the core customers and identify the target customers through an occasion-based segmentation to unlock growth.*Ignited +2.1% comparable-store sales growth in 2019 by conceptualizing and developing an intelligence-led menu strategy focused on premium-priced beverages and innovative savory sandwiches and snacks.*Delivered a 2x average check and account for 10% of the overall sales mix in 2019 by enhancing the national value platform to create propositions that effectively drove sales while protecting margins. *Drove sales in Q4 2019 by 2.8% (highest quarterly comparable sales growth in six years) by incorporating real-time consumer insight to transform and accelerate the 'Beyond Sausage Sandwich' launch across the US.*Orchestrated business and marketing analysis through cross-functional collaborations with the CFO and investor relations for post-earnings calls, strategic fiscal planning, quarterly financial reviews, and weekly business reviews from 2015-2020.

*Reported directly to Dunkin’ Brands CEO and acting President of International. Responsible for driving ongoing transformation and revenue growth through beverage & food innovation, brand positioning, consumer engagement, digital marketing and the dynamic retail environment including delivery and Fast-Moving Consumer Goods (FMCG). Expanded responsibility to lead operating systems, field learning, equipment innovation, and development logistics.*Championed international transformation and revenue growth through beverage & food innovation, brand positioning, consumer engagement, digital marketing, delivery, Consumer Packaged Goods (CPG), operating systems, field learning, equipment innovation, and development logistics for $2 billion dollars in global business with 9,000+ locations in 60 countries; oversaw a $5 million dollar marketing budget and 19 team members.*Spearheaded business growth as a critical member of the International Executive Team: drove revenues at 2% CAGR over 3 years to reach $140 million dollars and built systemwide sales at a 4% CAGR over the same 3-year period to reach $2.3 billion dollars.*Attained 10 consecutive quarters of positive comparable store sales and double-digit revenue growth in 2018 and 2019 to reach $27 million dollars as a result of repositioning the International Dunkin’ brand to be espresso led paired with craveable bakery products.*Elevated and enhanced revenue through off-premise occasions by repositioning the brands within the channel marketplace and through the expansion of the hotel, restaurant, catering (HORECA) relationships, and establishing new non-traditional outlet (NTO) partnerships.*Accelerated Dunkin’s international brand position and 'next-generation store' concept through strategic licensee consolidation and a restaurant development strategy, which now has the newly designed restaurants in more than 60% of our markets outside the U.S.

*Reported to the President of International. Responsible for driving ongoing transformation and revenue growth through beverage & food innovation, brand positioning, consumer engagement, digital marketing and the dynamic retail environment including delivery and Fast-Moving Consumer Goods (FMCG).*Shaped and supported a $2+ billion dollar international business with more than 8,500 locations across 60 countries; direct accountability for a $3 million dollar marketing budget and a team of 10.*Designed and built the new Dunkin’ restaurant concept, which shattered the previous brand expectations, met cash-on-cash return expectations, and exceeded success criteria, including an increase in overall transactions and in beverage units sold.*Conceptualized and authored the delivery and catering strategy that is now the international standard; amplifies brand accessibility and convenience to accelerate incremental transactions and ignite 2x the in-store average ticket.*Keynote Speaker at the annual Dunkin’ Brands International Licensee Meetings; senior representative in the Dunkin’ Brands Mentorship Program, an ERG established by the DBI Women’s Integrated Network chapter from 2015 to 2019.

*Reported to the President of International. Responsible for leading brand and consumer engagement strategies for Dunkin’ Donuts and Baskin-Robbins international. Managed marketing teams to develop strategies, business plans and innovation pipeline.*Launched the Dunkin’ Donuts brand in key countries across Europe, LATAM, ME, and Africa exceeding first-year key financial goals; optimized licensed partnership strategy campaigns with LeBron James, Liverpool Football Club, and Coca-Cola.*Built a dedicated international marketing function that is now made up of almost 20 dedicated marketing professionals across the world with 3 corporate agency partnerships that have become a company-wide example of rapid prototype ideation.*Orchestrated new communication architecture, advertising tagline, menu strategy, store design, and brand storytelling; modernized communications strategy incorporating four core agencies to drive creative content focused on efficient media spending.*Piloted brand and consumer engagement strategies for Dunkin’ Donuts and Baskin-Robbins international; helped deliver positive revenue growth for the business, led marketing teams to develop strategic marketing plans, consumer engagement, business plans, and product innovation pipeline for $2 billion dollars in international business with 8,500+ locations across 57 countries; responsible for $3.5 million dollar marketing budget and 7 team members.

*Reported to the International CMO. Responsible for leading brand and consumer engagement strategies for Baskin-Robbins International. Manage marketing teams to develop strategies, business plans and innovation pipeline.*Spearheaded brand marketing for $1.2 billion dollars in international business with 5,000 locations across 50 countries; helped drive positive comparable sales and double-digit revenue growth for the business and oversaw a $2 million dollar marketing budget and 4 direct reports.*Ignited ice cream cake unit sales by 10% or 1 million units; outperforming all other areas of the business for sales and margin; drove innovation, messaging, merchandising, and equipment improvements.*Delivered 70+ new products to market including our core 'flavor of the month' platform that resulted in a 44% volume growth increase.*Drove a 35% increase in channel margin growth or 6% of total business unit revenue, across key international markets through new packaging, flavor optimization, and new product platforms.*Conceptualized and implemented the creative direction through 360° marketing campaigns that drove traffic and average check; created the ‘program-in-a-box’ concept that allowed maximum partner investment on activating media, which was also implemented by Dunkin’ Donuts International.

*Reported to the International CMO; led brand marketing team to develop strategies, business plans, and innovation pipeline for $1.2 billion dollars in international business with 5,000 locations across 50 countries.

*Pioneered strategic planning for Dessert and Take-Home products across global markets with 5,400 international store locations.*Received the 2009 Leadership Award.

*Surpassed expectations for product performances of the $215 million dollar Ice Cream, $100 million dollar Dessert, $60 million dollar Sundae, and $50 million dollar Take Home product line for 2,400 store locations in North America.

*Managed local supplier business, including: strategy and execution of direct marketing, pricing, promotion, and positioning. Direct responsibility for P&L management and reporting, forecasting and overall retention efforts for the business.

Managed retail marketing strategies and business plans across 10 category lines, consisting of 1,000+ skus for $1.1B retail business. Developed new packaging, product, and merchandising, through coordination with customer, sales, corporate, manufacturing plants, and outside vendors.

Coordinated and executed marketing strategies for all facility events for the New England Patriots, New England Revolution, and USA World Cup Teams. Assisted the Marketing Services Director with day-to-day responsibilities.