Director of Marketing Enablement and Journey Orchestration within the Global Omnichannel Activation Team

Joining the Pen Life Science's team to support our partners drive better outcomes for patients, healthcare professionals while also improving business performance.

Senior Integrated Multi-Channel Marketing (IMCM) ManagerLEADERSHIP: With a passion for self-development, leadership and coaching, I am pivoting from relying on my subject matter expertise to coaching and empowering others to be the best they can be. This shift in mindset and approach will help me create a trust and development culture - leading to a more engaged, productive team with better business outcomes. AWARDS: "Experimentation Award for Innovation" (2023), "Top Performer… Show more Senior Integrated Multi-Channel Marketing (IMCM) ManagerLEADERSHIP: With a passion for self-development, leadership and coaching, I am pivoting from relying on my subject matter expertise to coaching and empowering others to be the best they can be. This shift in mindset and approach will help me create a trust and development culture - leading to a more engaged, productive team with better business outcomes. AWARDS: "Experimentation Award for Innovation" (2023), "Top Performer Award" (2021), multiple "Passion Awards" (2021, 2022, 2023).ACCOUNTABLE FOR:Omnichannel strategy, Consent (ePermission) strategy & operations and Cross-functional partnership to enable industry-leading customer experiences.OMNICHANNEL: Leading the Bayer UK Omnichannel strategy to 'level-up' our capabilities to deliver value to our customers anytime anywhere. Embedding a truly customer-centric approach for sales and marketing. TRANSFORMATION: I partner with senior leadership, brand, medical and legal teams to drive organisational change, innovation, compliance and governance across sales and marketing.CONSENT: Re-imagined consent management strategy and operations during the pandemic for fast and effective consent collection to ensure access to customers (HCPs) and enable our omnichannel strategy. Show less

Enabling a best-in-class email marketing product for 36+ markets (B2B). Annual budget of $1M USD. Defined Strategy, Operations and Training. Managed a team of 5 and partnered with cross-functional teams to deliver a ‘next-generation’ upgrade while also establishing a 50% saving in costs. Implemented multiple frameworks to drive best practice email marketing: Mobile first, Responsive design, Data-driven targeting and segmentation, Content reuse and Multi-touch customer journeys… Show more Enabling a best-in-class email marketing product for 36+ markets (B2B). Annual budget of $1M USD. Defined Strategy, Operations and Training. Managed a team of 5 and partnered with cross-functional teams to deliver a ‘next-generation’ upgrade while also establishing a 50% saving in costs. Implemented multiple frameworks to drive best practice email marketing: Mobile first, Responsive design, Data-driven targeting and segmentation, Content reuse and Multi-touch customer journeys. Managed complex challenges such as delivering a ‘single service’ comprised of 4 separate systems, major re-prioritisation of markets due to a corporate restructure and highly variable market needs. All managed with professionalism, diligence and integrity. Show less

Global product owner, responsible for strategy, operations, governance and product roadmap for:1) Global Customer Permissions (GCP) (Email, DM, Telephone, SMS and Fax). Led the globalisation of the “GCP” service (SFDC), expanding from 1 to 15 priority markets. Implemented multiple system integrations to automate data collection, data quality and monitoring. Partnered with commercial leaders, data privacy and technology teams to ensure compliant data management. Managed global governance… Show more Global product owner, responsible for strategy, operations, governance and product roadmap for:1) Global Customer Permissions (GCP) (Email, DM, Telephone, SMS and Fax). Led the globalisation of the “GCP” service (SFDC), expanding from 1 to 15 priority markets. Implemented multiple system integrations to automate data collection, data quality and monitoring. Partnered with commercial leaders, data privacy and technology teams to ensure compliant data management. Managed global governance, OPEX and distributed cross-functional teams. Achieved a 30% cost savings.2) Campaign Metadata Tracking (CMT) and Reporting. SME for all data and reporting across digital marketing channels. Partnered with BA to define and implement a global metadata strategy. Led a reporting team of 4 to enable operational dashboards for near real-time reporting. Show less

Responsible for the adoption of global services in Europe. Supported digital multi-channel marketing (MCM) strategy for multiple brand teams including: Inflammation, Endocrine and Haemophilia (Rx products) as well as Men’s and Women’s Health (OTC Products). Subject Matter Expert in all marketing channels including: Search Engine Marketing (SEO and PPC), Email, Web (inc. Social Media), Mobile, Rep (inc. Remote Detailing), Webinars and Digital Media.Successfully led the pilot and rollout… Show more Responsible for the adoption of global services in Europe. Supported digital multi-channel marketing (MCM) strategy for multiple brand teams including: Inflammation, Endocrine and Haemophilia (Rx products) as well as Men’s and Women’s Health (OTC Products). Subject Matter Expert in all marketing channels including: Search Engine Marketing (SEO and PPC), Email, Web (inc. Social Media), Mobile, Rep (inc. Remote Detailing), Webinars and Digital Media.Successfully led the pilot and rollout of Marketing Automation and Personalisation (MAP) to the EU “Big 7” markets driving a data-driven and customer centric marketing strategy. This was a major multi-million dollar initiative with ELT sponsorship and visibility which involved many cross-functional teams, major project management and change management activities. Met budget, timelines and business objectives and both myself and the extended team received the Pfizer “STAR Award”. Show less

Owner and SME of the email marketing and web analytics platforms for Europe, Middle East and Africa (EMEA) markets. Defined the strategy, roadmap and operations to ensure effective tracking and reporting of customer engagements.

Partnered with brand teams, agencies and business technology to support innovative digital marketing. Used my technical knowledge and expertise to ensure flawless delivery and effective change management activities.

Converted business needs into pragmatic digital solutions, managed implementation, change management and support. Responsible for all corporate and brand websites. Main Technologies: JAVA (J2EE), ASP .NET, SQL Server, OracleContent Management System: Vignette Application Portal, EpiServerSupporting Applications: Webtrends Analytics, SilverPOP (eMarketing)Supporting Technologies: XHTML, HTML4.01, AJAX, JAVASCRIPT, VBS

Designed and built web applications ranging in size from document sharing to online ordering systems. Worked with internal and external partners at all stages of the product life-cycle.UML for design and modelling work. Systems use MVC (Model, View Controller) architecture. Servlets, JSP's, Javascript, HTML and SQL. IBM Web Studio, VsualAge for JAVA, SQL Enterprise Manager (and associated applications)Other key areas covered in my role include quality assurance, documentation… Show more Designed and built web applications ranging in size from document sharing to online ordering systems. Worked with internal and external partners at all stages of the product life-cycle.UML for design and modelling work. Systems use MVC (Model, View Controller) architecture. Servlets, JSP's, Javascript, HTML and SQL. IBM Web Studio, VsualAge for JAVA, SQL Enterprise Manager (and associated applications)Other key areas covered in my role include quality assurance, documentation and 3rd party software maintenance, such as black box testing, white box testing methods, UML and technical documentation. Show less