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Top performer with 13+ years of Marketing Technology, CRM and Marketing Automation experience. Specializing in high volume systems sending 100k to 100 million Emails / Push / SMS per month. Experience includes 9+ years in Marketo with advanced and enterprise instances and 4+ years in Iterable when outgrowing the Marketo platform. Skills: Marketing Operations, Email Marketing, Email Deliverability, Campaign and Conversion Analytics, System Planning & Architecture, APIs, SMS, Push, In-App messagingSystems: Iterable, Marketo, SalesForce (SFDC), SendGrid, Twilio, Segment, Heap, Google Cloud Platform (GCP), Big Query, DatabricksLanguages: SQL, Python, JavaScript / JSON, HTML / CSS, Handlebars (Iterable), Apache Velocity (Marketo), Liquid (Twilio, SendGrid)AI Dev: Llama3.1 8b / LangChain, Custom Tools
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Mixing EngineerGolden Ratio AudioTempe, Az, Us -
Martech Admin | Martech ArchitectStealth Startup Aug 2024 - PresentMountain View, Wy, UsBuilding a new MarTech Stack, brick-by-brick! -
Marketing Solutions ArchitectProsper Marketplace Jan 2023 - Aug 2024San Francisco, Ca, Us• Hired as the first in-house Iterable expert to grow MarTech stack.• Worked with BI and Marketing Analysts on data strategy to upgrade dashboards and reports.• Re-architected the most critical campaigns saving build times by 80% and enabling A/B testing.• Trained Lifecycle Marketing Specialists and Engineering on Iterable setup, APIs and best practices.• On-boarded new channels such as SMS and Push for Marketing, Ops and Collections.• Worked with BI to connect DBT with Iterable to support large internal datasets and AI models for audience selection. • Currently upgrading and modifying systems to enable modern marketing capabilities. -
Senior Engineer, Marketing AutomationCarvana May 2021 - Dec 2022Tempe, Arizona, Us• Acted as main technical lead on the system port to Iterable figuring out the most complicated campaigns, APIs and custom solutions in the new system.• Collaborated with many business units such as Customer Acquisition, Trades, Wholesale, Partners, Finance, Product, Design, Data Engineering and Data Science.• Scaled email communications 50x from 15 million emails per year to 750 million+ while maintaining 99% deliverability and good IP reputation.• Rolled out new channels and tech such as push communications and deep links.• Hired, trained and managed small Iterable team that made over 500+ campaigns or journeys (formerly workflows).• Worked with Data Analysts and Data Engineering to integrate Databricks with Iterable for audience selection using large internal datasets, vehicle inventory, AI models, campaign priorities. -
Engineer, Marketing AutomationCarvana Dec 2018 - May 2021Tempe, Arizona, Us• Created scalable solutions for an advanced enterprise Marketo instance and added to the MarTech stack.• Increased email volume 15x from 1 million per year to 15 million+ by implementing scalable campaign design and on- boarding other business units.• Helped define API spec and custom tools for Data Engineering and Data Science departments. • Outgrew Adobe Marketo due to volume, system performance, API needs and database size.• Researched and chose the next Marketing Automation Platform for large scale and personalized communications- Iterable.
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Senior Analyst, Marketing AutomationCarvana May 2018 - Dec 2018Tempe, Arizona, Us• Stabilized the Marketo system and connected SalesForce instance.• Automated Transactional emails saving over 15,000+ hours of customer advocate work per month.• Launched nurture programs to send relevant emails dynamically vs. spamming users with too many messages.• Trained internal staff and developers on Marketo as well as new hires.
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Solutions ArchitectMarketo Consulting Nov 2015 - Mar 2018• Utilized past experience to provide product expertise and solutions as a Certified Marketo Expert.• Helped over 20 different companies implement or manage their Marketo system with a focus on advanced and high volume instances such as LiveRamp/Acxiom, Sizmek/RocketFuel, Amex and others.• Trained new employees and clients on Marketo.
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Senior Solution ArchitectInfusionsoft Mar 2014 - Oct 2015Chandler, Az, Us• Played a vital role in the systems strategy and execution. • Created campaigns, webforms, landing pages in Marketo using templates and program best practices.• Team lead to 3 Marketo Administrators.• Implemented new technologies or custom tools to improve business.• Helped onboard other business units such as: Partners, Customer Marketing, Events and Product.• Increased email volume 5x up to 500k a month. -
Marketing Automation SpecialistInfusionsoft Apr 2012 - Mar 2014Chandler, Az, Us• Ported Infusionsoft's highly complex marketing automation to Marketo.• Scoped system port and setup data sync between Marketo, Netsuite and Infusionsoft. • Helped stakeholders with Marketing Strategy and campaign spec.• Connnected Marketo to internal tools and APIs.• Worked with BI on dashboard and reporting spec.
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Infusionsoft AdministratorInfusionsoft Feb 2011 - Apr 2013Chandler, Az, Us• Upgraded Infusionsoft's internal instance, re-making the main nurture tracks.• Helped make emails, landing pages, API scripts for Infusionsoft.• Setup advanced automation and worked closely with the web development team. • Worked with stakeholders on campaign spec.• Set spec and wrote API scripts to add extra function to the system.
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Infusionsoft Implementation ConsultantInfusionsoft Sep 2009 - Feb 2011Chandler, Az, Us• Helped Infusionsoft customers strategize and implement the software as an assigned consultant.• Worked with several hundred small businesses from all kinds of industries.• Had the best customer satisfaction scores while being a top performer.• Implemented Marketing Automation across a wide variety of verticals. • Became the in-house Infusionsoft expert.
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Tech Support Rep / Tech Support Team LeadInfusionsoft Oct 2008 - Sep 2009Chandler, Az, Us• Answered customer questions about CRM/Marketing Automation software for small business.• Helped customers with CRM setup and data imports.• Assisted customers with Reports, Email Marketing and Shopping Cart setup.• Learned all areas of the system including the API.
Mark Price Skills
Frequently Asked Questions about Mark Price
What company does Mark Price work for?
Mark Price works for Golden Ratio Audio
What is Mark Price's role at the current company?
Mark Price's current role is Mixing Engineer.
What is Mark Price's email address?
Mark Price's email address is ma****@****ana.com
What is Mark Price's direct phone number?
Mark Price's direct phone number is +148049*****
What skills is Mark Price known for?
Mark Price has skills like Email Marketing, Marketing Strategy, Marketo, Analytics, Lead Generation, Marketing Automation, Demand Generation, Crm, Infusionsoft, Online Marketing, Conversion Optimization, Landing Page Optimization.
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