Mark Price Email & Phone Number

Tempe, Az, Us

Mountain View, Wy, Us

Building a new MarTech Stack, brick-by-brick!

San Francisco, Ca, Us

• Hired as the first in-house Iterable expert to grow MarTech stack.• Worked with BI and Marketing Analysts on data strategy to upgrade dashboards and reports.• Re-architected the most critical campaigns saving build times by 80% and enabling A/B testing.• Trained Lifecycle Marketing Specialists and Engineering on Iterable setup, APIs and best practices.• On-boarded new channels such as SMS and Push for Marketing, Ops and Collections.• Worked with BI to connect DBT with Iterable to support large internal datasets and AI models for audience selection. • Currently upgrading and modifying systems to enable modern marketing capabilities.

Tempe, Arizona, Us

• Acted as main technical lead on the system port to Iterable figuring out the most complicated campaigns, APIs and custom solutions in the new system.• Collaborated with many business units such as Customer Acquisition, Trades, Wholesale, Partners, Finance, Product, Design, Data Engineering and Data Science.• Scaled email communications 50x from 15 million emails per year to 750 million+ while maintaining 99% deliverability and good IP reputation.• Rolled out new channels and tech such as push communications and deep links.• Hired, trained and managed small Iterable team that made over 500+ campaigns or journeys (formerly workflows).• Worked with Data Analysts and Data Engineering to integrate Databricks with Iterable for audience selection using large internal datasets, vehicle inventory, AI models, campaign priorities.

Tempe, Arizona, Us

• Created scalable solutions for an advanced enterprise Marketo instance and added to the MarTech stack.• Increased email volume 15x from 1 million per year to 15 million+ by implementing scalable campaign design and on- boarding other business units.• Helped define API spec and custom tools for Data Engineering and Data Science departments. • Outgrew Adobe Marketo due to volume, system performance, API needs and database size.• Researched and chose the next Marketing Automation Platform for large scale and personalized communications- Iterable.

Tempe, Arizona, Us

• Stabilized the Marketo system and connected SalesForce instance.• Automated Transactional emails saving over 15,000+ hours of customer advocate work per month.• Launched nurture programs to send relevant emails dynamically vs. spamming users with too many messages.• Trained internal staff and developers on Marketo as well as new hires.

• Utilized past experience to provide product expertise and solutions as a Certified Marketo Expert.• Helped over 20 different companies implement or manage their Marketo system with a focus on advanced and high volume instances such as LiveRamp/Acxiom, Sizmek/RocketFuel, Amex and others.• Trained new employees and clients on Marketo.

Chandler, Az, Us

• Played a vital role in the systems strategy and execution. • Created campaigns, webforms, landing pages in Marketo using templates and program best practices.• Team lead to 3 Marketo Administrators.• Implemented new technologies or custom tools to improve business.• Helped onboard other business units such as: Partners, Customer Marketing, Events and Product.• Increased email volume 5x up to 500k a month.

Chandler, Az, Us

• Ported Infusionsoft's highly complex marketing automation to Marketo.• Scoped system port and setup data sync between Marketo, Netsuite and Infusionsoft. • Helped stakeholders with Marketing Strategy and campaign spec.• Connnected Marketo to internal tools and APIs.• Worked with BI on dashboard and reporting spec.

Chandler, Az, Us

• Upgraded Infusionsoft's internal instance, re-making the main nurture tracks.• Helped make emails, landing pages, API scripts for Infusionsoft.• Setup advanced automation and worked closely with the web development team. • Worked with stakeholders on campaign spec.• Set spec and wrote API scripts to add extra function to the system.

Chandler, Az, Us

• Helped Infusionsoft customers strategize and implement the software as an assigned consultant.• Worked with several hundred small businesses from all kinds of industries.• Had the best customer satisfaction scores while being a top performer.• Implemented Marketing Automation across a wide variety of verticals. • Became the in-house Infusionsoft expert.

Chandler, Az, Us

• Answered customer questions about CRM/Marketing Automation software for small business.• Helped customers with CRM setup and data imports.• Assisted customers with Reports, Email Marketing and Shopping Cart setup.• Learned all areas of the system including the API.