A strategic marketer and creative thinker, I was responsible for planning and executing ABM marketing strategies and campaigns to increase revenue and drive brand awareness. By collaborating with key stakeholders, defining themes, setting the ABM strategy and personalising content, technical solutions were distilled into compelling thought leadership and sales enablement material. These included blogs, videos, podcasts, content hubs, case studies, microsites and playbooks. I am proud to have built strong relationships with campaigns that added value, acting on a consultancy basis to ensure the ABM strategy was tailor-made to unique needs.

I had sole marketing responsibility for the Banking, Financial Services and Insurance Businesses in the UK. In close collaboration with sales, the strategy office and business consulting, I acted as a strategic marketing advisor to the leadership and account teams to generate market & client development opportunities. These included brand building and awareness, digital marketing, events, thought leadership and content creation. Opportunity centric marketing that supported lead generation.

Head of Product Marketing working with Global Banking, Multinationals and Corporate Banking Teams. Developed and executed a Product Marketing strategy working in collaboration with Product Managers, the Innovation Team, Senior Executives and Business Strategy Teams across several of the largest business units for Transaction Banking. Covered Innovation, Liquidity, Payments, Cash Management & Trade Finance. Specialised in Open Banking and Digital Transformation. Supporting Germany, France and twelve other European markets. Strategic Marketeer creating thought leadership content and events from large scale third party sponsorships to roundtables and Industry Days.

Translated business needs and strategy into leading-edge propositions and campaigns for SME and Business Banking customers. Production and evaluation of high quality, cost effective marketing outputs. Lead generation through digital, social and online channels. Strategic marketing plans and campaign design based on insights. Providing consultancy on strategic marketing communications. Generated leads through digital, social, and online channels. Managed creative agencies for external advertising and communications

Global Product Marketing for Cash Management, Liquidity, Payments, Trade Finance, Receivables & FX.Event and product collateral support for global product managers and sales teams. Thought leadership articles in global industry/trade and sector publications. Marketing across cultures and locations - Europe, Middle East, Asia Pacific. Formulating campaigns and communications based on Insight. Strong communication and relationship management skills. PR & Media Relations. Leadership and coaching skillsProject management and organisational skills. Value-based – appreciation of commercial consequences of marketing decisions. Brand focus – appreciating and managing the brand as a strategic asset. Competitive positioning – Competitive awareness and understanding. Marketing Planning KEY PARTS OF ROLETranslating business needs effectively into leading edge campaigns, working closely with sales to design strategic marketing plansManage ATL/BTL agencies to produce external advertising and communications that support sales targets and are in line with marketing and brand objectivesCorporate Events: Responsibility for the planning and execution of top class customer and intermediary (Business Introducer) events Development & management of working relationships with key internal and external stakeholders up to Executive and Senior Management level.PR and Media Relations

Implementation and production of marketing plans and developing effective marketing strategies. Raising brand awareness and profile through printed and electronic media. Updating and enhancing Internet and Intranet sites. Meeting strategic objectives whilst working within predetermined budgets. Timely and effective project management of campaigns and day to day responsibilities. Managing 2 direct reports. Briefing and management of external suppliers (agency and supplier management). Market Research and competitor analysis. Initiating and managing marketing activities and communications strategy. Strengthening channel relationships with partners and vendor management. Pro-active sales planning at General Manager and Director level and liaison with sales teams. Management and enhancement of direct marketing and marketing communications. Customer relationship management including incentive programmes. Producing articles, editorials and adverts that added value with media liaison. Event and exhibition planning and organising

I held various marketing roles including Desk Top Publishing Specialist, Account Manager, Marketing Project Manager and Business Development Manager. Client management and consultancy across EMEA. Excellent interpersonal and communication skills involving senior management. New business development/field sales – lead and business generation, referrals, client presentations and prospecting, raising profile and awareness and increasing revenue through customer relationship management. Liaison on marketing materials with direct and integrated marketing communication teams. Responsibility for the management and timely production of marketing materials, engagement with client services and agency design teams and managing creative briefs. Thorough knowledge and involvement in multimedia and interactive communications. Achieving tight deadlines often under pressure to ensure materials reached European events. Responsibility for budgetary control with Project Managers and actual spend monitoring. Measuring the effectiveness and helping with the planning of internal marketing programmes.