PN Medical is a leader in respiratory care and research, creating the world’s first combined Respiratory Muscle Training (cRMT) device more than 40 years ago. Through their products, education, research and technology, they’ve helped more than 1.5 million people recover from respiratory and cardiovascular conditions; improve human performance and longevity; reduce stress and anxiety; and now find relief and resilience from COVID-19. This includes the 120 million people suffering from Long COVID.

I am single point of contact and responsible for developing and working across multi-disciplined teams to advise and develop digital marketing initiatives for our Pharmacies, Health and Wellness, and Online Ordering business units.Publix Supermarkets is one of the 10 largest-volume supermarket chains in the U.S. We are a Fortune 100 company and are consistently ranked as "most admired company. "100 best companies to work for," and we're ranked #1 in customer satisfaction in a national survey conducted by the ACSI.

Soon after receiving my MBA I ventured out from the safety of a Fortune 500 to start XE with $5,000 and a dream to create a software application that would streamline the inner workings of companies.I took the company from zero to a million dollars within the first year of launching our software app. I was responsible for budgets, strategy, sales, and hiring/leading my team of 10 employees and a number of freelancers. I’ve worked for a number of brands over these years. From an Indy 500 race team, to a sod farm, Suntrust Bank, a US Congressman, Subway, UCF, YMCA, and various startups.My dream, to break down the silos across departments and divisions in companies was realized 4 years after starting the company. I envisioned and architected an ERP software application from scratch. The end product was an application that tied marketing, sales, HR, customer service, accounting, inventory, project management, and other procedures and departments together in one place. What I learned the first 8 yrs at XE was priceless in doing this work. I would first access the landscape of the organization and identify issues in processes and departments. Then modify our application (XE-700) to help solve those problems and then implement it using the team approach. Some installations took up to 2 yrs and hundreds of people to pull off.For the last 7 years I evolved to focus on digital marketing and social technologies. In this time I've created and executed a number of social media campaigns, email campaigns, content marketing strategies and campaigns, online rebranding projects, mobile app development, and website design. 3.5 yrs ago I started studying what makes a brand more successful than others and found a common theme. They have a similar framework. From that research I created the Customer Buying Journey. It's a methodical approach to identify the journeys customers and brands take together in going from prospect to customer to advocate.

We are a story marketing firm that collaborates with relationship driven brands to leverage the power of their story online, onstage, and onsite.We created a template approach to quickly capture your brand core story, your target persona's stories,then inserting them into the Customer Buying Journey framework to help your brand tell the right stories to increase your ability to rise above the noise on the Internet and be relevant to your target persona's.

SOCIAL MEDIA CAMPAIGN:​www.ucfalumni.comSocial media campaign to strengthen the schools brand by bringing a number of social networks together for the purpose of creating new revenue channels, alumni participation, surveying them about what they love and hate about the school, collecting and updating thousands of email and contact records, and educating alumni of the many facets of UCF they are not aware of.MOBILE APP DEVELOPMENT:​http://itunes.apple.com/us/app/ucf-alumni/id401233068?mt=8&ign-mpt=uo%3D4 We launched the first iPhone application in the school’s history for the alumni department, almost 230,000 alums strong now. The goal of the app is to strengthen the bond among alums, increase participation, provide more resources to them, and get them more involved in sports and other activities at the school. Please go to the Apple store and search for “UCF Alumni” to find the app. The app is currently receiving a 5 Star status. Please read latest reviews at the Apple store when you go to the app.

I was in charge of the social media strategy and website strategy including calls to action, mass email campaigns, social campaigns to increase fund raising, volunteerism, and to manage the online reputation of Mr. Webster and to combat the attacks by his opponent. We were out spent $1,000,000 to Mr. Alan Grayson’s $4,000,000 and won in a landslide victory. We practiced dozens of tactics to build brand awareness, raise money, and keep the competition guessing and following us every step of the way from the primary which we won over a large number of candidates, and then to win the general election.

I customized our CRM module of XE-700 just for Suntrust sales and account managers to replace ACT contact management software they were using. I learned their sales and marketing processes and then re-engineered our processes and features in XE-700 to work specifically for them and improve efficiencies and customer service.

Accounts Payable and Created custom databases for Operations and Field staff.