Mark Clifford Email & Phone Number

Irvine, CA, US

Anaheim, CA, US

• Designed and executed comprehensive product launch strategies, including market research, competitive analysis, inventory procurement, and the development of tailored marketing plans that contributed to managing $35.
• Managed two Brand Managers who reported directly to me, fostering a collaborative environment by delegating tasks and monitoring team progress to meet project deadlines efficiently. Coordinated a cross-functional team.
• Oversaw a $315,000 annual budget for Amazon PPC campaign strategy for partnered brands, achieving an average Advertising Cost of Sales (ACoS) of 10-12%. Successfully optimized campaigns to drive growth while.
• Managed client communications, building strong relationships, addressing queries, and providing regular updates on account performance and strategic plans, fostering client trust and satisfaction.
• Collaborated directly with the Vice President of E-commerce to optimize portfolio performance across multiple Amazon accounts, enhancing visibility and increasing conversions.
• Played a key role in team efforts to create compelling digital assets and SEO-optimized content for product listings, boosting visibility and increasing conversion rates.

Anaheim, CA, US

• Recognize brand prospects and establish a strategy to maximize the brand's performance based on holistic marketplace information. Identifying and marketing opportunities to generate sales.
• Ensure all marketplace sites and accounts have an effective supply chain system in place. Understanding the troubles that may arise around the supply chain process and tools, leads to resolution and improvement as.
• Enhanced marketplace content by writing SEO, creating A+ content, monitoring Amazon Storefronts creating, editing, and upload of carousel images and videos. Working with a design team to promote high-quality marketing.
• Implemented and managed a profitable PPC marketing strategy for multiple brands on Amazon, resulting in a significant increase in sales and customer engagement through targeted advertising and optimized campaign.

Anaheim, CA, US

• Perform inventory forecasting for FBA (Fulfillment by Amazon), based on a 14 turnover period to calculate future sales and minimize Long-Term Storage Fees. Additionally, performing inventory reconciliation through.
• Work directly with OEMs, to coordinate inventory planning and replenish FBA stock based on an eight-week run rate.
• Create, update, and manage all Amazon listings ranging from product listing creation, image editing and updating, content creation in the forms of bullets, titles, and product descriptions.
• Build strong relationships with clients ranging from BenQ, Pacific World Corporation, Hovr Solutions to successfully improve their Amazon presence through Seller Central.

M.S. In Health Care Administration, Health/Health Care Administration/Management

Bachelor Of Science - Bs, Kinesiology And Exercise Science