The Robinson Agency is a B2B Marketing agency focused on helping business owners & leaders increased brand awareness through strategic messaging, content strategy and production, inbound organic search traffic, and advertising to yield high-quality leads that turn into customers.Backed by over a decade in bringing high-level results to the world of the supply chain, facilities management, and restaurant technology, The Robinson Agency is built to get results. For all the leaders from within the logistics and supply chain business that are out there, we know that you often struggle to find marketers that have a knowledgeable understanding of logistics and the language that is used to speak to your shippers and global manufacturers. And we know that most logistics businesses struggle to work with these agencies because they lack the talent, dedication, and knowledge of your industry to execute your marketing to scale and in the language your customers understand.

I am responsible for all things marketing at FreightWaves for our amazing product suite:- SONAR: Pre-eminent freight data, analytics, & intelligence platform- Events: The most engaging virtual and in-person events covering all aspects of the supply chain- FreightCareers: THE #1 place for freight market participants to post jobs & to find jobs- Communities: Our niche newsletters covering the industry for specific segments (Retail, Automotive, Medical, Technology, CPG, and more).

Turvo’s multi-enterprise collaborative logistics platform offers logistics service providers, brokers and shippers an end-to-end solution for managing the shipment lifecycle from order-to-cash. The platform helps to solve the challenge of managing multiple people and systems in one, unified environment, solving the problem of disjointed communications allowing users to leverage their resources and people more effectively. Users eliminate the need to log into multiple supply chain systems using only Turvo to execute shipments, all while inviting key players in that process to reduce the number of communications, store documents in one view, and quickly get information on shipment status in real-time.

Managed all marketing initiatives including digital, traditional, and trade show. From strategy to execution, to full ROI reporting to include the following elements:• Market Research: Competitive Analysis (Website, Social Presence, Key Phrase Analysis, Marketing Messaging, Etc.); Internal Market Research (historical Cerasis Marketing Messaging, Current SEO presence, leadership interviews, sales interviews, departmental interviews); Industry Market Research (Identify Market and Industry Influencers, Read many articles, blogs, etc. for latest Industry Trends); Detailed Key Phrase Analysis for future content planning (Search Volume, Rank-ability, Relevance, Money Making, Content Driven) • Marketing Business Plan Development & Review• Website Creation: Design, Graphics, Website Framework; Write and SEO Copy for Each Page; Historical Blog Content; Ongoing SEO• Content Plan Creation to serve as the backbone of all other content elements such as blogging, video, webinars, email marketing & ongoing SEO benefits; also attracts other influencers to repurpose our blog expanding our reach within our target audience• Social Media Activation: Set up of all platforms, graphics, SEO for each for social search• Ongoing Social Media Marketing: Distribute Content and Engage in the social media platforms: LinkedIn, Twitter, Facebook, Google+, Pinterest, YouTube• Trade Show Marketing• Email Marketing: Execute for Newsletters, Webinar Marketing, New Announcements, Other Marketing Initiatives• Webinar Creation & Marketing• Associations: Identify Associations made up of our target audience & join or advertise• Public Relations: Outreach to industry magazines for inclusion in lists & content• Monthly Reporting: Historical look at growth and activity over time allowing Cerasis to analyze and maximize our marketing efforts. Includes all marketing elements and analysis of Key Performance Indicators (KPIs) to achieve maximum return on investment (ROI)• Salesforce Administrator

• Write, edit, and prepare for production all Splash Media U Scripts• Participate in weekly meeting for the vision of the overall University• On Air Talent for 30% of the classes• Created the University Track Video Topics for Facebook, LinkedIn and Twitter (over 300 video topics)• Work with a team of writers by providing the building blocks through bullet points for all scripts• Coach all talent for every video• Run social media campaign for Splash Media U including: Twitter, Facebook, LinkedIn, Pinterest, Blogging, and YouTube• Took Splash Media U website from zero visitors, to over 15,000 visits/month employing a multiple contributor content marketing strategy and distribution model• Create a content marketing strategy managing over 8 blogs per week while recruiting influential guest bloggers.• Sample of the Videos I am Talent For (http://www.splashmediau.com/social-media-training/welcome-facebook-track) • Hosted the first month of SMTV, a LIVE daily half hour web TV show on the latest Social Media News, Strategies, and tactics

• Managed 30 plus Social Media Managers providing coaching, leadership, and support with every client• Created social media strategies for clients to include Content Marketing, Digital Sales Strategies, Lead Generation, Brand Awareness, and Digital Promotions/Contests• Developed Social Media Dashboard to create social media reporting baseline and historical progress of social media and content marketing’s impact on website, community, engagement and conversion• Managed Search Engine Optimization and Pay Per Click campaigns for clients’ within a wide range of budgets• Consulted with clients to employ website best practices in order to better capture conversions• Trained new hires on how to effectively create social media strategies, tactically execute strategies, and manage client expectations and communications• Conduct Continuing Education Classes for organization to keep Social Media Managers aware of the fast paced ever changing landscape of social media• Offered Social Media expertise in Splashcasts (http://youtu.be/tXeetcXlj0w, http://youtu.be/GXEu6L4rRVA) • Utilized Facebook, Twitter, LinkedIn, YouTube and Blog to connect with current and potential customers by fostering an engaged online community• Leveraged social media campaigns and promotions to grow online communities and increase brand loyalty • Created online real-time customer service channels using social media platforms and reputation monitoring • Maintain relationships with established customers as an account manager, including replying to customer inquiries and concerns • Created strategy , executed strategy, and managed strategy for: Samuels Jewelers, Rogers Jewelers, Fischer & Company, Texas Longhorns & Aggie Energy, Covington Aircraft, GIA Technology, Friendly Chevrolet, Toyota of Lewisville, Honda Cars of Katy, Lewisville Volkswagen, Toyota Of Plano, Advanced Discovery, Morey’s Seafood, Kate Reese, Interstate Batteries, First Choice ER, Sylvan Learning Center

I host, along with Josh Team, VP Of Technology and Paul Slack, Co-Founder of Splash Media and Chief Learning Officer, a daily Social Media TV show for SplashCube users.I create the daily show presentation, rehearse, and live on-air deliver that day's recent news and best practices, tips, and examples of social media topics.View Social Media TV Monday thru Friday, from 12:30 pm to 1 PM.Watch some of my most recent episodes: http://www.splashcube.com/classes/utilizing-splashcube%E2%80%99s-social-media-do-listsANDhttp://www.splashcube.com/classes/social-media-listening

• Create and maintain relationships with Ad agency Creative Directors/Broadcast Producers in order to yield commercial production jobs• Secured 5 new production jobs yielding in over $100,000 in production work for the company• Act as liaison between production company and ad agencies during commercial production• Produced a 15 minute “Maximizing Craps” DVD. Included coordinating Crew, Cast, Shoot Location, Edit, and equipment.• Go to 3 network meetings per week in order to meet potential investors for Track Daddy Productions web series• Manage Social Media campaign for Production Company including strategy and management for Facebook (www.facebook.com/trackdaddyproductions), Blog (trackdaddy.wordpress.com), Twitter (www.twitter.com/Adam_TrackDaddy), YouTube (www.youtube.com/user/TrackDaddyprd), and LinkedIn (www.linkedin.com/company/Track-Daddy-Productions).

• Cold Call 100 prospective clients per week for agency services including media buying, creative execution, and social media management• Pitched 3 new bariatric clients in first 90 days• Implemented agencies Social Media Program• Concepted www.bariatricadvertising.com as sales collateral to better gain new Bariatric Practice clients• Manage, implement, and sell all social media programs for clients

• Communicate professionally, over the phone, by email, and in person, 50 sales activities per week presenting solutions to new, current, and churn advertisers for StarLocalNews.com• Created StarLocalNews.com Digital Rate Card• Developed and Implemented “National Signing Day” and “Web TV” Digital Sales programs• Co-sell with traditional print reps in order to train them on philosophy of Digital Advertising• Introduced dynamic ad unit, Sliding Billboard, in order to gain incremental online revenue due to a shortfall of available online inventory

• Communicated professionally, over the phone, by email, and in person, 50 sales activities per week presenting solutions to new, current, and churn advertisers for pnj.com, gopensacola.com, momslikeme.com, and SEM/SEO• Met and exceeded monthly team revenue goal 11 out of 13 months resulting in over $1 Million in Annual Digital Revenue• Fully competent in digital ad delivery, philosophy and purpose of Display Digital Advertising, Search Engine Marketing, Behavioral Targeting and Search Engine Optimization• Managed 3 full time Digital Account Executives and oversaw Digital sales efforts of 14 other Retail Account Executives• Oversaw sales launch of new entertainment website, GoPensacola.com in June of 2009; exceeded $11,000 in monthly revenue in first month; $14,000 in second (3rd highest grossing revenue in all of Gannett entertainment sites)• Averaged 30% YOY growth in Digital Revenue through August 2009• Managed Sales efforts of Digital team resulting in highest grossing Digital revenue for a Tier 2 Gannett Newspaper (circulation below 75,000) in 2008; Number 11 out of 93 Gannett Newspaper websites overall• Trained all Pensacola News Journal Account Executives (Retail and Classified) on Search Engine Marketing/Search Engine Optimization Program• Oversaw sales efforts, ran monthly meetings, and analyzed monthly sales activities of all Inside Sales teams through Relationals CRM tool

• Communicated professionally, over the phone and by email, 80 sales activities per week presenting solutions to current and churn advertisers in order to best reach their audience, thereby increasing revenue for the retail advertising department• Developed ad campaigns, budgets, and spec ads for print, non-daily, and online products• Met and exceeded monthly team revenue goal 11 out of 11 months• Introduced and implemented the Relationals CRM program to the Retail Inside Sales team resulting in over $1 Million in revenue and over 3,000 sales activities• Coordinated all Inside Sales Marketing Telesales/Email Campaigns, utilizing SIC Codes, to offer pertinent audience based solutions through the use of Relationals• Oversaw sales efforts, run monthly meetings, and analyze monthly sales activities of all Inside Sales teams through Relationals CRM tool • Personally secured over $500,000 of annual revenue with over 1700 sales activities• Trained Customer Service Representative on systems to efficiently grow overall team’s active account base and monthly revenue• Account Relationship of the Month in January, February, March, April, and May of 2008 (award did not exist until January 2008)

• Completed a minimum of 100 productive sales calls per week presenting Print, Online, and Non Daily advertising products to key Decision Makers• Prospected and monitored competitive media (internet sites, print, and broadcast)• Met and Exceeded Monthly Revenue Goal 5 out of 5 months• Increased revenue in territory from $9,000 in December 2006 to over $35,000 in May an increase of 400%• Created a workflow environment with MS Excel which was later implemented by the entire Employment advertising team as a way of sales process from contact to close• Practiced problem solving techniques and cooperated with all departments and managers in a professional manner• Classified Account Executive of the Month for January, April, and May of 2007

• Oversaw and managed entire Sales and Marketing team of 4 account executives and 2 support staff of national benefits company• Developed “NetZero Program”, which increased monthly revenue by 250%• Brokered $30 million private label with GMAC Real Estate• Increased company revenue and membership by 200%• 2006 Sales Person of the Year for HR Trust, Austin, TX• Implemented Online Application/Enrollment System, which decreased enrollment paperwork by 30% and increased monthly applications by 300%• Expanded benefit plan options from 3 plans to 5 plans offering more flexibility and options to the market• Created and expanded an age banded price structure, which increased monthly revenue by 100%• Designed all systems, training manuals, and call scripts for the Sales Division• Developed and implemented national marketing campaigns • Maintained an average of 75 working client relationships at all times