Drive business growth for an experiential marketing data capture and insights platform through generating content, applying automation, and deploying sales strategies.Using organic content together with disciplined sales management, I helped increase the inbound lead rate by 2.5x. As the marketing go-to, I manage the internal RFP response process which has resulted in over $10MM of won contracts.My marketing objective is to educate brands that the experiential channel can be just as precisely measured as digital and other marketing efforts.

Lead a three person "sleeves rolled up" marketing department for a start-up corporate wellness SaaS. Developed a content-driven marketing approach to help achieve growth objectives through direct marketing (printed and digital), monthly webinars on wellness topics, and hosted a 60+ person annual client user conference (event management).I handled all social media engagement, day-to-day website needs (WordPress), trade show strategy, and supported the sales team with marketing collateral.I cut trade show spend in half and generated 2x more leads through automation and content.

Within the scope of consulting projects, I rebuilt the structure and function of our clients' sales and marketing teams to follow a division of labor methodology. Increased clients' annual sales by 20% on average.Identified client value propositions and developed lead generating direct/digital marketing strategies (MailChimp, My Emma), configured CRM (SalesForce, Vtiger, Zoho, MSCRM) and statistical reporting to get standard measurement across sales and marketing efforts, and trained all staff levels on process. Lots of project management, driving teams, and liaised regularly with C-suite.

Account manager for a marketing agency that developed marketing technology tools to support smaller marketing agencies. Recruited agency partners and worked with them to build strategies for the marketing technology portions (i.e. website, direct email, web analytics, and other digital media) of their client projects. Co-launched entire business/marketing strategy of a start-up mass notification technology (conducted feasibility study/research, wrote business plan, designed website scope, championed RFP process to higher education institutions and managed business operations).

Account management for a marketing communications agency. Started as an account coordinator and worked up the ladder to account supervisor. Focused on trade shows and international marketing promotions in the B2B and B2C spaces. Most of our campaigns positioned trade shows or our corporate clients using media relations/publicity, direct marketing (both online and printed), advertising, and produced events.

Analyzed performance metrics for group insurance direct mail campaigns

Higher education textbook promotion - copywriting, advertising strategy, and marketing