Director, Trailhead Events and Programs

• Responsible for operating and marketing global live online events and digital programs.• Design new campaigns, events, and marketing tactics for our global community of developers to drive engagement across projects. • Built a strong, engaging, brand-appropriate voice in social channels in alignment with developer marketing priorities and online strategy. • Measure and maintain event and digital program metrics and present results to management utilizing Salesforce tools. • Work closely with other members of the developer marketing team to spur the growth of the developer community at Salesforce.

• MARKETING PROGRAMS: Successfully establish and implement comprehensive marketing plans featuring high-touch, rapid-result plans for clients including Dolby, TPG, JC Flowers, Blue Cross/Blue Shield, and HTC America.• BUDGET MANAGEMENT: Develop and administer complex budgets for clients up to $10M.• STRATEGIC CONSULTING: Conduct in-depth mid-program analysis for clients in order to propose and implement corrections and realignments to drive program success.

• STRATEGIC PLANNING - Worked directly with President of the Americas to select opportunities and define marketing programs. Partnered with executive leadership defining unique engagements designed to increase brand awareness, customer loyalty, and boost sales.• CHANNEL MARKETING - Create and executed global GTM marketing plans with key strategies that included consumer research, segmentation, positioning, messaging, life cycle pricing, channel marketing programs & promotions.• EVENT/TRADE SHOW MANAGEMENT – Lead and manage team to develop and deliver holistic event strategy for North America Sales & Marketing. Comprehensive ownership of presence at key industry events including CTIA and CES. Align stakeholders, strategy, and budgets dynamically to meet business goals. Received award for 2011 CTIA booth design.• CAMPAIGNS/MARKETING PLANS – Collaborate and advise channel marketing managers on channel opportunities including CRM, Social Media, Retail/POS, and Dealer channels. • GTM READINESS – Drive channel, retail, and field marketing teams to launch readiness with precision execution around events, coLlateral, PR, and product launches.• BRAND MESSAGING CAMPAIGNS – Develop memorable marketing activations for innovative products such as the HTC Incredible, EVO, and the HTC One as well as the HTC YOU campaign.• STRATEGIC SELL-IN MEETINGS – Create sophisticated, intimate, and visually-rich environments with spot-on messaging showcase products and secure buy-in driving to $25M+.

● REGISTRATION MANAGER: Design and develop multifaceted online registration systems forclients. Created mobile instant polling platform enabling both real-time attendeeinteraction and evaluation.● EVENT PLANNER: Develop proposals for corporate clients, including strategic options withunique experiences and multiple price points. Responsible for creation of standardizedproposal formats and budget templates used across company.● ACCOUNT MANAGEMENT: Creative shape-shifter acting in a variety of roles from Lead EventManager, to v- team support member on multiple styles and types of events rangingfrom charity fundraisers to high-touch executive excursions.● BUDGET MANAGEMENT: Provide complete budget management including initialestimates designed to adhere to budget allocation restraints, real-time budget status,and purchase orders & invoice tracking.

● STRATEGIC PLANNING: Provide strategic analysis of engagements for maximum effectiveproduct adoption. Analyze and recommend scope of participation.● SPONSOR/PARTNER MANAGER: Manage show sponsors and partners to complementoverall, show, business strategy, and marketing goals.● BUDGET MANAGEMENT: Project budget management including estimates, status,purchase order & invoice processing and final reconciliation maintaining costmanagement.● CONFERENCE MANAGEMENT: Manage all aspects of meetings, conferences, and tradeshows. Serve as the single point-of-contact for events ranging up to 15K attendees.

● PRODUCT MARKETING: Manage positioning and messaging for Exchange Server.Developed content and delivery strategies of the product throughout entire life cycle.● PRODUCT LAUNCH EVENTS: Manage overall event strategy designed to drive productadoption and increase sales. Managed strategic deployment activities at top-tier largescaleevents such as the Exchange Conference (8K attendees), TechEd (15K attendees),Worldwide Partner Conference (10K).● CONTENT MARKETING: Create vertically-targeted collateral (white papers, CD Kits, demos)for field marketing and customer use.● PR: Facilitate key relationships with industry publications to generate positive mediaimpressions. Managed review tours, junkets, and print reviews driving Exchange Serverto 115M seats and +$750M annually.● PARTNER MANAGER: Foster 1:1 relationships with strategic partners such as Dell, & HP.Develop marketing programs to drive revenue and partner success.● COURSEWARE DEVELOPER: Create cohesive design, architecture, and deployment oftechnical courseware. Lead initial design of MCP exam structure for industry-acceptedcertification.

● COURSEWARE DEVELOPMENT - Responsible for cohesive vision in design, architecture, creation, and deployment of technical support courseware. Drove development of MCP exams for industry accepted certification.● EVENT MANAGEMENT - Managed multiple training events worldwide including the creation of the Microsoft Technology Week conference. Facilitated all aspects including site selection, logistics, budget, speaker selection, and hands-on labs.● STANDARDS DEVELOPMENT: Served as team lead in the creation of design standards designed to unify courseware development. Released product included all aspects of global, legal, and geopolitical considerations.● COURSEWARE SETUP: Pioneered efforts around the creation of automated setup programs for courses. This included development of deployment scripts and naming conventions still used by developers and customers.

Multi-task, Multi-tasker, HR, Senior Manager, Internal Customers, External Customers, Product Development Cycle, Startup, Complex Projects, Contractors, Contract Negotiation, Develop Presentations, Business Development, Partner Marketing, Media, Events Manager, A/V, Beverage, Billing, Contracts, Event Management, Hotel, Liaison, Lighting, Presentation, Target Audience, Transportation, Work Collaboratively, Event manager, Program Management, Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft OneNote, Cloud Services, SaaS, Vendor Relationships, Trade Shows, Field Sales, Manage Budgets, Manage Vendors, Reporting, Ability to Prioritize, Cross-Functional Teams, Detail Oriented, Organized, Plans, Requirements, Customer Service, Marketing Strategy, Market Research, Drive Messaging, Analytical, Analytics, Customer Insights, Mobile Apps, Mobile App, Android, Product Management, Training, Competitive Research, Marketing and Sales, Product Roadmap, Mobile Applications, Identify New Opportunities, Marketing Events, Partnership, Proactive, Proactively, Swag

Customer Experience, Event Coordination, Marketing Executive, Presentation, , Product Knowledge, Customer Requirements, Metrics, Budgeting, Internal Stakeholder, World-class, Decision Making, Accountable, Collaboration, Consistent, Dedicated, Driven, Excellent Interpersonal Skills, Passion, Self-starter, Management Experience, Vendor Management, Communicate Effectively, Box, DropBox, OneDrive, Time Management, Team Management, External Partners, Conduct Site Visits, Negotiate Contracts, Industry Procedures, Task Management, Executive Management, Provide Direction, Verbal Communication Skills, Integrated Marketing, Internal Stakeholders, Lead Product Launches, Articulate, Analytical, Public relations, Mobile Platforms, Program Development, Project Management, Branding, Corporate Marketing, Creative Approach, Excellent Communication, Solving Problem Telecom Market Strategy, Manage Budgets, Product Video, Marketing Project, Budget Development, Partnerships, Negotiating, Fast-paced, Fast-paced environment, strategic events, meeting planning, meeting facilitation, Event Planning, Strategic Events, Attention to detail, Results-oriented, Problem-solving, Teamwork, Collaborative, Logistics, Monitor Budgets, Operations, Procurement, Hands-on