Mark Fernandez Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Advancing capabilities through strategic collaboration with Foodservice and Platform Services•Strengthen partnerships between Platform Services and North American Unit to improve business capabilities: Stepped in as a business lead for modernized volume reporting, initiated a modernized customer agreement model, drove the launch of comprehensive CRM project, enabled channel clean-up. •Proactively integrated into the SAP Billing and Reimbursement Project:Led evaluation of 34 business processes, identifying and initiating 55 process improvements.

Atlanta, Ga, Us

Led all finance activities for the Foodservice Operations and Customer Service (FOCS) enabling Sales Support, Equipment supply chain, Coca-Cola Parts, Operations and Distribution.•Successfully over-delivered P&L plans: Revenue, COGS and OPEX.•Enabled Foodservice equipment strategy through effective management of capital investment. Led through supply chain and financial constraints, driving accountability and strategic thinking to maximize available capital.•Leveraged extensive Foodservice knowledge, partnering with FOCS leadership and Platform Services to creating processes for financial leadership in planning, reporting, billing and the balance sheet.•Influenced project teams and IT to partner with FOCS team on key initiatives to enable modernization, and anticipate needs of the business (i.e. billing modernization and master data initiatives).•Led Finance elements of Supply Chain Initiatives, including enabling operating income growth of Fairlife business by leading financial analysis and Board approval of capacity expansion.

Atlanta, Ga, Us

Led the Customer Master Data Workstream - selected by Global and North America leadership to enable the industry’s most advanced SAP solution, leveraging Informatica and Salesforce tools.•Led a cross-functional Agile team of 30 Business and IT associates within the Customer Master Data workstream of Contour Program facilitating significant people development.•Built the long-term processes and technical solution to manage customer master data across the company’s modern and legacy transaction systems (new SAP, Salesforce, old SAP and mainframe).•Enabled partnership between Global and North America Business and IT leadership to set and commit to a long-term strategy to evolve our digital tools for managing customer master data.

Atlanta, Ga, Us

Partnered with North America Leadership to stand up new Strategic Master Data Team. Led the commercialization of the Informatica Customer Master Data solution within the Coca-Cola System. • Integrated solution into Customer Business Solutions and CONA bottler processes.• Established roadmap and design to modernize legacy mainframe capabilities.• Led team of 7 to integrate solution into key North America Functions.

Atlanta, Ga, Us

Recruited to lead integration of customer master data between The Coca-Cola Company and Coca-Cola Enterprises. Partnered with the System of the Future refranchising program to lead Data strategy.•Sold Strategy to North American, CCR and Bottler leaders through creating compelling value-based presentations and strategic communications with CIO’s and CFO’s.•Drove joint-planning, communications and routines with Global shared services, North America business, CCR shared services and Bottlers to execute strategy.•Lead cross-functional team of 25 to deliver new digital solution for managing Customer data across all routes to market. Drove professional development through recruiting and coaching.

Atlanta, Ga, Us

Spearheaded Development and Deployment of a portfolio of digital solutions to drive P&L management, volume reporting and SAP implementation for the Foodservice organization. Led team of 4 direct and 25 networked resources.•Served as business lead on the implementation of Customer Master Data tools and process for North America. Established partnership between Global shared services and Foodservice.•Created initial Customer Master Data Strategy for the North America Coca-Cola System of 1.2MM customers.•Managed and built tools and models to facilitate P&L Management for $5B Foodservice Division.•Partnered with sales and leadership to enable growth through a segmented approach for customer call point management across the system, leveraging internal and bottler resources.

Atlanta, Ga, Us

Manage the development of P&L Plans and Rolling Estimates for National and Area Customers. Partner with Sales to manage customer funding. Support National Accounts Vice President and Area Director in the management of sales teams by developing analytical tools and processes to forecast and communicate financial performance.

Atlanta, Ga, Us

Managed the development of P&L Plans and Rolling Estimates. Partnered with other cross-functional associates as members of the sales team to manage 200 medium sized foodservice customers. Provided guidance and economic analysis related to contract negotiations. Assisted in the integration of new products and services.

Atlanta, Ga, Us

Manage financial planning and reporting tools for the Non-Carbonated Beverage Brands including Dasani, Powerade and Minute Maid Juices to Go.

Mba, Leadership, Finance

Bs, Accounting