President/Ceo - Ontrak Software, Cincinnati
CurrentWe help our CPG customers with Marketing Technology, the emerging discipline of measuring the impact of point of sale or shopper marketing initiatives. We provide them with the Marketing Technology tools to correlate marketing with sales lift, enabling them to increase revenues, improve profits and build stronger brand awareness and loyalty by transforming the way CPG suppliers and distributors communicate with their retail customers. OnTrak’s software as a service applications (SaaS) are the only Marketing Technology solutions in the market that are uniquely designed to TRACK, MEASURE and MANAGE Shopper Marketing Initiatives – from point-of-sale marketing materials ordering, through production tracking, to delivery. Then, our powerful reporting and business analysis tools allow CPG suppliers and distributors to make better at-Retail Marketing decisions and better participate in marketing co-op programs.
