Mark Fullerton

Mark Fullerton Email and Phone Number

President, OnTrak: Software for the Alcohol Beverage industry to Manage Marketing at-Retail initiatives. @ Information Alternatives
Mark Fullerton's Location
Cincinnati, Ohio, United States, United States
Mark Fullerton's Contact Details

Mark Fullerton work email

Mark Fullerton personal email

n/a

Mark Fullerton phone numbers

About Mark Fullerton

Mark Fullerton is the chief executive officer, president and board member for OnTrak Software. He leads the day to day business operations of the company. This includes financial management, product development and customer service and support for OnTrak’s Marketing at-Retail software solutions.Mark has over 30 years experience as an independent consultant, software developer and entrepreneur. He launched OnTrak Software in 2007, after several large beer distributors subscribed to the company's first product, SignTrak. OnTrak Software has grown substantially since 2007, now providing Marketing at-Retail software solutions over 100 US alcohol beverage distributors, several of them in Beverage World's Top 25 Wholesalers. Previously, in 1985, Mark founded and ran a successful national technology services consulting firm, Information Alternatives, Inc., (IAI), serving primarily Fortune 1000 firms. For the past 25 years IAI consulted with hundreds of distributors and manufacturers and leveraged this experience to develop OnTrak's first product, SignTrak, in 2005. Mark is a Certified Computer Professional (CCP) and holds both Bachelor’s and Master’s degrees from Ohio's Miami University.

Mark Fullerton's Current Company Details
Information Alternatives

Information Alternatives

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President, OnTrak: Software for the Alcohol Beverage industry to Manage Marketing at-Retail initiatives.
Mark Fullerton Work Experience Details
  • Ontrak Software
    President/Ceo - Ontrak Software, Cincinnati
    Ontrak Software Jan 2007 - Present
    We help our CPG customers with Marketing Technology, the emerging discipline of measuring the impact of point of sale or shopper marketing initiatives. We provide them with the Marketing Technology tools to correlate marketing with sales lift, enabling them to increase revenues, improve profits and build stronger brand awareness and loyalty by transforming the way CPG suppliers and distributors communicate with their retail customers. OnTrak’s software as a service applications (SaaS) are the only Marketing Technology solutions in the market that are uniquely designed to TRACK, MEASURE and MANAGE Shopper Marketing Initiatives – from point-of-sale marketing materials ordering, through production tracking, to delivery. Then, our powerful reporting and business analysis tools allow CPG suppliers and distributors to make better at-Retail Marketing decisions and better participate in marketing co-op programs.
  • Information Alternatives
    President/Ceo Information Alternatives, Inc., Cincinnati
    Information Alternatives Oct 1985 - Present
    Us
    Information Alternatives has been helping our customers get the most out of System 21 and Aurora (Infor) since 1991. We have built the finest System 21/Aurora consulting practice in North America including experienced professionals with thousands of hours of experience— with a deep understanding of both technical and consulting requirements. Over 100 customers worldwide have turned to IA to install, upgrade, support and develop new functionality for a variety of System 21/Aurora modules.
    View
  • Advisorycloud
    Advisory
    Advisorycloud Feb 2020 - Present
    San Rafael, Ca, Us
    View
  • Econo-Data
    Vice-President Of Operations
    Econo-Data Oct 1978 - Aug 1980
  • Woxr (Now Woxy) Fm Radio
    Commercial Radio Programming & Commercial Production Director
    Woxr (Now Woxy) Fm Radio Jan 1972 - Sep 1978

Mark Fullerton Skills

Strategic Planning Business Analysis Saas Marketing Leadership Strategy Consulting Sales Integration Business Development Business Planning Business Strategy Program Management Process Improvement Project Management E Commerce Business Process Business Intelligence Cloud Computing Crm Cross Functional Team Leadership Enterprise Software Product Management Erp Start Ups Management

Mark Fullerton Education Details

  • Miami University - Bachelor'S 1973, Master'S 1976
    Miami University - Bachelor'S 1973, Master'S 1976
    Economics
  • Miami University (Ohio)
    Miami University (Ohio)
    Or;

Frequently Asked Questions about Mark Fullerton

What company does Mark Fullerton work for?

Mark Fullerton works for Information Alternatives

What is Mark Fullerton's role at the current company?

Mark Fullerton's current role is President, OnTrak: Software for the Alcohol Beverage industry to Manage Marketing at-Retail initiatives..

What is Mark Fullerton's email address?

Mark Fullerton's email address is ma****@****alt.com

What is Mark Fullerton's direct phone number?

Mark Fullerton's direct phone number is (513)-793*****

What schools did Mark Fullerton attend?

Mark Fullerton attended Miami University - Bachelor's 1973, Master's 1976, Miami University (Ohio).

What are some of Mark Fullerton's interests?

Mark Fullerton has interest in Science And Technology.

What skills is Mark Fullerton known for?

Mark Fullerton has skills like Strategic Planning, Business Analysis, Saas, Marketing, Leadership, Strategy, Consulting, Sales, Integration, Business Development, Business Planning, Business Strategy.

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