Mark Hilton Email and Phone Number

Joined company as the Vice President of Merchandising to deliver enterprise reinvention across Sally Beauty and CosmoProf companies. Developed online and full-service merchandise strategies to support overall business model. Redefined and directed the company’s online shopping presence to ensure a customer focused, well merchandised site that generated repeat sales. Developed and led the B2B and B2C merchandising strategies while aligning the merchandise mix with the voice of the customer. Accountable for $1.4B in sales which is 45% of enterprise sales and revenue as well as P&L accountability. Geographies included the U.S. as well as Canada.• Designed and implemented the Shared Service organization, and provided strategic direction and leadership to a high performing team, including 2 directors, 8 buyers and 7 assistances responsible for leading the enterprise business unit. • Transformed business units from decline to single digit growth in 10-months by providing innovative, best-in-class category management methodologies for strategic category business planning, product assortment, pricing and promotion.• Developed and implemented strategies projected to deliver $25M in new sales by partnering with key suppliers to conduct focus groups with top barbers and adding a new Barbering category to address market gap; developed product assortment with ~ 250 SKUs. • Devised plan to deliver $22M in sales and return category to growth by assessing Cosmetic category; developed strategy to launch #1 national brand Maybelline across Sally network. Partnered with Loreal to supply $7.5M in fixtures and launched in November 2019.

Recruited to join company as the Vice President of Merchandising across the Sports Nutrition Category. Led strategic organizational reinvention across Protein, Sports Supplements, On the Go Foods, Diet, Impulse, and New Business Innovation for stores and online. Supported the company's omnichannel strategy by creating a seamless and integrated customer experience across our digital platforms and brick and mortar locations. Met financial objectives through annual budget preparation and ongoing forecasting and results analysis. Accountable for 50% of the company sales and 70% of revenue growth as well as P&L accountability. • Led an innovation process delivering up to 32% of sales from new business launches. Initiated strategic enhancements and upgrades with business systems and workflow to improve process and efficiency; implemented JBP planning process with top 15 vendors.• Identified gap in private brand, top tier products and created new private label products to fill gap, including Keto Nature Fuel (Private Label) which resulted in $20M in additional revenue; expanded new categories such as the Keto Category. • Increased overall protein sales 8% by conducting focus groups with customers and vendors to understand root cause; reorganized products by need: a) Muscle Building; b) Performance; c) weight control; d) plant based proteins; and e) special needs.

Vice President of Merchandising – Beauty, Home, Luggage, Small Appliance & Toys CategoriesJoined company as the Division Vice President of Merchandising to deliver strategic omnichannel merchandise reinvention across Cosmetics, Hard Home, Small Appliances, Toys, Pet, Gourmet Food and Impulse business for both stores and online. Set the vision for assigned categories in terms of areas of growth and trend. Led a cohesive and high performing team. Developed merchandising strategies to achieve sales, gross margin and inventory turn for assigned categories. Accountable for 18% of the company sales and 20% of the GP profits. Leveraged direct (Asia, India, Thailand, Poland) sourcing to deliver quality at exceptional value. • Returned the overall business to sales comp growth at +1.75% or +7% profit dollar growth to prior year by developing reinvention strategy; leveraged brand power to add exceptional value at incredible prices. Area accounted for 50%+ of company sales. • Turned Home and Small Appliance business to +4.8 growth and profit up 900 BPS due to buying / sourcing improvements; implemented merchandise Home Strategy developing key value items at William Sonoma style/quality at a 85% retail savings. • Quickly turned Luggage business to +35% sales growth by partnered with key suppliers, reviewing base assortment and adding additional brands like Samsonite, High Sierra, Roots, Delsey, Tumi, and Rimova.• Tripled Toy sales with Kids Apparel up 1000 bases points or +10% growth; worked with a peer and developed a transformational strategy and expanded the toy assortment to a 7,000 toy store which anchored Kids Apparel around the branded hardgoods.

Hand-selected to the role of VP of Merchandising across the Home, Stationary, and Books portfolio as a result of performance. Led and drove a highly motivated team of 32 direct and indirect reports. Managed $2.4B revenue and $500M inventory. Grew sales by >$60M, improved profit 60 BPS (>$30M); and market share 1.2 bps (25.7%). Concurrently served as the Vice President of Merchandising Omni Channel. Set the vision and strategic direction for a team of up to 32 merchants with accountability for building sales, inventory and gross profit budgets and delivering P&L plans across the Home, Stationary & Books portfolio.• Selected by EVP to spearhead a company-wide strategy in support of 20th Anniversary Celebration—largest event in company history; integrated all areas of merchandise to deliver one unified plan to disrupt the marketplace; delivered $109M sales over plan.• Increased sales of Soft Home, Furniture, and Cook and Dine by 6000 BPS improvement to +1.5% overall or $57M year one by identifying that Quality, Style and Design were more important in the value equation and upgrading branded assortments.• Generated $32M revenue year 1 and projected $45M year two by reinvigorating stationary by developing and launching a new private brand, Case Mate; negotiated import supplier agreements, secured assortment, and desired profits targets.• Increased profits by $12M in 200 stores; improved sales 285% by delivering a Home Makeover; strategically transitioned select assortment to online channel and reallocated space to growth categories. VP of Merchandising – Storage/Organization & Cook/Dine Category (2015 – 2016)Chosen to serve as the interim VP of Merchandising across the Home area during corporate restructure. Drove a highly engaged team of 19 direct and indirect reports. Grew sales by $98M, improved profit 24 bps; and 130 bps (30.7%).• Elevated comp sales by 476 basis points by leading a comprehensive small appliance category review, decreasing 17% SKU assortment

Promoted to Vice President of Merchandising across the Health and Wellness portfolio as a result of performance. Delivered oversight and strategic direction to a highly engaged team of 12 direct and indirect reports. Managed $1.4B revenue. Strategically grew sales by $83M, improved profit 245 BPS ($54M) and market share 3.8 bps (25.5%). Simultaneously held the role of Vice President of Merchandising Omni Channel. Set the vision and strategic direction for a team of up to 32 merchants with accountability for building sales, inventory and gross profit budgets and delivering P&L plans across the Health & Wellness portfolio. • Reversed declining (-2%) sales and market share and delivered a 14% Nail Polish category turnaround through merchandise transformation. Developed a game changing prototype and negotiated vendor funding of $2.1M for rollout investment.• Delivered $47.5M (32%) incremental sales by addressing customer leakage in Cosmetic Skincare; reviewed global skincare concepts and formats; Reinvented the instore format and improved customer experience.• Increased Hair Color market share by 4.3 share points and sales by 13% through implementing socioeconomic, ethnic and regional preference merchandise clusters; improved shelf availability and in-stock on store specific SKUs.• Grew Pharmacy and Health & Beauty sales by $158M in two years through implementing OTC Pharmacy strategy to improve profitability and Walmart’s Equate private brand presence.

Led merchandise, marketing & product assortment direction for Optical SBU in Canada. P&L and buying responsibility for eyeglasses, frames, sunglasses, contact lenses, and prescription lens procurement and lab manufacturing.

Designed, developed and implemented the Walmart Vision and Sam’s Club Optical business in Canada. Led the merchandise strategy, marketing strategy, product assortment, pricing models, lab manufacturing, vendor management, store layout, professional training and specialized systems rollout.

Licensed Optician Manager responsible for the eyeglasses, dispensary, doctor's office, and mini lab production.