Mark A. Kufka Email & Phone Number

Fairfax, Virginia

Using refined skills and experience with business analytics and market research-based methodologies, leads and directs company-wide market research services for asset management, commercial office, finance, industrial, marketing, residential, retail and self-storage divisions on both operating and development properties. Data-based guidance supports critical thinking and influences decision making while raising competitive advantage in the marketplace. Oversight includes coordinating third party resources engaged to capture consumer insights, customer surveys, opt-in online surveys and focus groups; directly undertake mobile/geo-fencing and geosocial market research initiatives aimed to identify trends and deliver real-time, data-driven insights. Primary responsibilities include gathering relevant data, competitive/location intelligence, filtering and applying findings, packaging discoveries and presenting understandable recommendations. Supports retail leasing effort with data-driven storylines, educates prospective tenants using relatable data, and contributes specific data used to achieve corporate and asset level marketing objectives including property and consumer programming. Non-retail counsel includes site selection market research for industrial and self-storage divisions. Market research tools include ArcGIS/Esri, Placer.ai, Radius+, Spatial.ai and Zartico.As the lead vetting, implementing, and managing cutting-edge leasing technology and asset management tools, administers desktop and online platforms, collaborates with IT and finance departments including deal and lease tracking systems and portfolio analytics. Develops team competency, establishes use protocols, methods and procedures, compliance stewardship and ensures company data is available timely, accurately, and reliably for use by stakeholders in decision-making processes. Leasing technology and asset management tools include Retail Sphere and VTS.

Fairfax, Virginia

Provided retail/dining/entertainment leasing and strategic merchandising direction for assets including National Harbor, Maryland, the company's 500 acres, $10.0 billion, 13.0 million square foot destination property featuring three resorts, including MGM Resorts International, on the Potomac River within sight distance of Washington, D.C.; Fairfax Corner, a 300,000 square foot open air, mixed use development 20 miles west of Washington, D.C. in Fairfax, Virginia; Avonlea, a new retail/dining/entertainment development property, open air and mixed use, in South Riding, Loudoun County, Virginia, the wealthiest county in the United States.Led market research services for operating and development property divisions including the coordination of third party resources engaged to conduct customer surveys, opt-in online surveys, focus groups, geo-fencing and geospatial analyses, and other methodologies aimed to deliver timely and critical facts used in decision making, merchandising and marketing. Supported leasing effort of colleagues with specifics related to prospective tenants plus marketing department objectives tied to effective property and consumer programming.

Fairfax, Va | Www.Petersoncos.Com

Directed retail/dining/entertainment leasing and strategic merchandising for assets including National Harbor, Maryland, the company's 500 acres, $10.0 billion, 13.0 million square foot destination property featuring three resorts, including MGM Resorts International, on the Potomac River within sight distance of Washington, D.C.; Fairfax Corner, a 300,000 square foot open air, mixed use development 20 miles west of Washington, D.C. in Fairfax, Virginia; Avonlea, a new retail/dining/entertainment development property, open air and mixed use, in South Riding, Loudoun County, Virginia, the wealthiest county in the United States.Led market research services for operating and development property divisions including the coordination of third party resources engaged for customer surveys, focus groups and other methodologies delivering timely and critical facts used in decision making, merchandising and marketing.

Assessed and prioritized client retail leasing/asset and market research needs, advised based on analyses and acted by delivering intuitive, customized, pragmatic solutions; focus on cities/municipalities, financial institutions, private landowners, development companies, universities and select retailers; integrated with client organizational culture/structure to provide anticipatory, first class services including market research. • Directed retail/dining/entertainment leasing and strategic merchandising for National Harbor, Maryland, a $10.0 billion, 13.0 million square foot destination property featuring three resorts, including MGM Resorts International (2016), on the Potomac River near Washington, D.C.• Led, developed, evaluated data and delivered Scope of Work for a client's acquisition of multiple regional mall assets throughout the US; authored final recommendation, property business/retail leasing plans and underwriting processes. Initial $1.2 billion acquisition announced April 2012 with $1.6 billion additional acquisition announced in September 2013.• Created the retail vision/leasing strategy for a $1.0 billion, 45-acres mixed-use development covering 25 city blocks along one mile of the James River, Virginia. Features include a marina, retail shops, river view restaurants and residences valued to $1.0 million; project currently in process and opening in phases.• Researched/validated rationale for a 500 acres development in Ohio; strategy overwhelmed a competing project to win key anchor tenants necessary for proceeding. The 500,000 square foot first phase opened 100% leased in 2008. • Authored Strategic Initiatives directive that sourced $450.0 million in investment for restoration/new development in an urban/university campus area surrounding University of Cincinnati, Ohio. Project area impacts 50,000 people/15% of the city population and targets human, social and economic improvements; implementation in process.

As the company's first ever vice president in charge of retail leasing for Washington D.C.’s largest private real estate company, managed 11 assets covering over 3.4 million square feet of retail space with average occupancy exceeding 94%.• Managed a staff of four professionals including specialty retail leasing, market research and marketing/retail leasing services while working collaboratively with legal and tenant services; managed contract personnel for special assignments. Functioned as the company spokesperson for retail with the media and investors/partners.• During tenure, department production exceeded 450,000 square feet of transactions/300 new leases/135 renewals/25 other agreements; developed solutions/methodologies to achieve results. • Created the retail merchandising direction for the $1.0 billion redevelopment of White Flint which would result in tripling the 44 acres site from a single use 1.2 million square feet to a high-density/mixed-use community of 3.0 million square feet with Metrorail accessibility. • Developed the plan for revitalizing/upgrading Dulles Town Center’s 400,000 square feet merchandise selection; conducted comprehensive market/consumer research, translated findings and implemented conclusions, produced state of the art collateral marketing materials resulting in deals with prominent tenants like Cache and Swarovski within six months using this strategy. The analysis process included direct consumer intercept interviews by telephone and in person, vehicle origin surveys, standard demographic data collection, PRIZM lifestyle segmentation research all of which was element to customized marketing collateral materials and specific "case for" brochures aimed at a targeted list of prospective retailers. • Launched and supervised the pre-development merchandising strategy and marketing for the company’s two newest developments: The Grove at Gainesville (1.0 million square feet) and Manassas Landing (650,000 square feet).

As a co-founding principal of a national real estate consulting practice, managed and directed site and market analysis, market research, retail leasing and overall project management of client assets exceeding $1.0 billion between 2000 and 2007.• Completed work includes Pittsburgh’s 2.5 million square foot, $300 million mixed use The Waterfront and Cincinnati’s 250,000 square foot lifestyle center The Streets of West Chester.• Developed the strategic market position and retail leasing direction for City Center at Oyster Point, a 52 acres, $350.0 million mixed-use town center in Newport News, Virginia; project opened nearly 90% leased in 2006.• Created the development vision and market position of a $100.0 million, 1.3 million square foot mixed-use and entertainment district in southern Ohio; devised the retail merchandising positioning, conducted the market research and delivered presentations to potential investment partners.

Managed a staff of six professionals; directed leasing department, market research, legal and contract personnel for the portfolio of regional, community centers, urban and specialty lifestyle projects.• Guided the turn-around operation that increased tenant occupancies from 70% to 95% within six months at two specialty resort properties on Florida’s Gulf Coast: The Bell Tower Shops, Fort Myers and Old Hyde Park Village, Tampa; formulated an aggressive attack plan that produced results.• Launched and supervised the overall concept, merchandising strategy and leasing process for the company’s 22-acres, 1.0 million square foot, $400 million mixed-use Bay St. Emeryville project in San Francisco’s East Bay, near Berkeley; project opened in 2001.

Directed the activity of 10 individuals at seven projects totaling over six million square feet while maintaining occupancies above 95%. Properties include Faneuil Hall Marketplace, Paramus Park, Sherway Gardens, South Street Seaport, Staten Island Mall, Willowbrook, and Woodbridge Center.• Devised and managed the multi-year leasing program and capital expenditures for each center; combined annual budgets exceeded $5.0 million in revenue increase.• Formed and inaugurated the new business/prospect generation plan for markets outside the U.S.; implemented marketing efforts in Canada, Denmark, England, France, Germany and Spain; built new relationships with decision makers, encouraged due diligence and introduced opportunities that brought world-brands like Monari and Zara retail stores to the regional mall venue in North America.• Instigated, conducted and delivered market research justifying a major property expansion including demographic analysis, merchandising plan and capital requirements; results contributed to the opening of a new national brand anchor department store which upgraded the mall’s prestige and product selection while increasing regional drawing power.

With MBC, provided retail leasing consultant services to independent retailers in the New York Metropolitan area seeking space in malls and specialty centers.While at The Pyramid Companies, was Retail Leasing Representative for Carousel Center, Crossgates Mall, Hudson Valley Mall, Poughkeepsie Galleria and The Galleria at Crystal Run, all in New York.

Bachelor’S Degree, Education / Business Administration / Psychology

Activities and Societies: President - Student Education Association

Certification, Master Gardener

Design, planning, personalized selection of materials and plantings, implementation team assembly and supervision, grounds maintenance.