Mark Alba

Mark Alba Email and Phone Number

Co-Founder and Chief Operating Officer @ Mesh Commons
San Francisco, CA, US
About Mark Alba

With 20 years of experience in the cybersecurity and technology sectors, I have led marketing and product organizations for global leaders in the industry, such as Anomali, where I built high-performance teams that delivered solutions to stop attackers before the attack. I have acquired extensive knowledge in Artificial Intelligence from MIT Sloan School of Management, enhancing my strategic vision and technical acumen in this rapidly evolving field.Currently, I serve as a board member and senior vice president at Cybermindz.org, a non-profit organization that provides emotional and cognitive support to cyber professionals through the Integrative Restoration protocol. I aim to expand our services across the United States, leveraging valuable collaborations with private and public sectors. I am also a member and contributor at Forbes Technology Council, where I share my insights and perspectives on the trends and challenges in the cyber domain. My passion is to transform early-stage, unformed concepts into lasting value, leveraging my expertise in customer acquisition and retention, digital and account-based marketing, and go-to-market strategies. I foster a culture of collaboration, accountability, and innovation, empowering my teams to think creatively, act decisively, and deliver strategically.

Mark Alba's Current Company Details
Mesh Commons

Mesh Commons

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Co-Founder and Chief Operating Officer
San Francisco, CA, US
Mark Alba Work Experience Details
  • Mesh Commons
    Co-Founder And Chief Operating Officer
    Mesh Commons
    San Francisco, Ca, Us
  • Opswat
    Vice President Marketing
    Opswat Jun 2024 - Present
    Tampa, Florida, Us
  • Cybermindz.Org
    Board Member And Executive Vice President
    Cybermindz.Org Nov 2023 - Present
    Cybermindz.org is committed to addressing the human aspects of cyber security. We understand that cyber professionals are under consistent and escalating stress as they strive to protect our digital lifestyle. Through the application of the Integrative Restoration (iRest) protocol - a methodology which has been assessed, approved, and employed by the US military since 2006 - Cybermindz offers direct support to revitalize emotional and cognitive well-being. As a board member, my objective is to broaden our services across the United States, leveraging valuable collaborations with both private industry and governmental entities.
  • Forbes Technology Council
    Member And Contributor
    Forbes Technology Council Jan 2021 - Present
    Boston, Ma, Us
  • Anomali
    Chief Product And Marketing Officer
    Anomali Mar 2020 - Nov 2023
    Redwood City, Ca, Us
    Pre-IPO leader in the Threat Management, Detection and Response space delivering intelligence informed security posture response that stops an attacker before the attack.Recruited as marketing leader to build a team with capabilities required to execute an aggressive digital, account-based and guerrilla marketing program. - Digital and account-based demand generation leveraging an instrumented MarTech stack, including website analytics, marketing automation and account-based personalization, allowing for real-time KPI monitoring and management. - Conceived and executed a robust brand strategy, delivering a consistent vision, authentic tone, and differentiated identity, achieving increase share of voice against competition. - Launched a revamped Anomali.com, integrating journey-centric content management, leading to significantly reduced offering evaluation cycles.- Established a structured analyst and press relations strategy, evangelizing a focused company perspective through top tier industry analyst and media outlets.
  • Malwarebytes
    Vice President Marketing
    Malwarebytes Dec 2018 - Mar 2020
    Santa Clara, Ca, Us
    𝗠𝗮𝗹𝘄𝗮𝗿𝗲𝗯𝘆𝘁𝗲𝘀: 1,000 Employees | Endpoint security and threat intelligence solutions for consumer and enterprise customers.Recruited to serve as the VP of Marketing based upon my proven success in building, launching and driving unprecedented growth for other market leading products.Led team focused on Enterprise product go-to-market driving real results, including improving lead-to-opportunity conversion rate 10% and added $34M to $150M pipeline with self-serve buyer journey flows, spurring high-quality inbound leads.
  • Unisys
    Vice President Marketing
    Unisys May 2017 - Dec 2018
    Blue Bell, Pennsylvania, Us
    𝗨𝗻𝗶𝘀𝘆𝘀 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻: $3B Revenue | 20K Employees | Global IT provider of digital transformation software and services.As VP of Marketing, I was responsible for consolidating and aligning a vast and disconnected portfolio, leading to higher efficiency, profitability, and a unified suite of products and services. As a result of portfolio rationalization— eliminating lower performing products and services and shifting focus to market leading products—we implemented a more disciplined GTM with a target customer and aligned route-to-market across the platform.
  • Hewlett Packard Enterprise
    Senior Director Product Marketing
    Hewlett Packard Enterprise Mar 2016 - Mar 2017
    Houston, Texas, Us
    𝗛𝗲𝘄𝗹𝗲𝘁𝘁 𝗣𝗮𝗰𝗸𝗮𝗿𝗱 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 (𝗛𝗣𝗘): $7B Revenue | 60K Employees | Fortune 100 leading provider of cyber security operations, secure DevOps, and data security solutions.I was recruited to build a product infrastructure to unify disparate, acquired offerings into a cohesive and profitable portfolio. Growing sales revenue by arming the sales team with essential information and customer-facing content was a key lynchpin to the success of the organization.
  • Symantec
    Senior Director, Product Marketing
    Symantec Jul 2013 - Feb 2016
    San Jose, California, Us
    Symantec (now Broadcom): $4B Revenue | 20K Employees | Fortune 1000 cyber security solutions provider for enterprise and consumer markets.Led team responsible for developing and implementing go-to-market strategies supporting long term product innovation and short to long term targeted marketing campaign investments. Defined strategies supporting product investment, commercialization feasibility and end-of-life decisions for a $4 billion annual revenue portfolio. Led CEO sponsored organizational design effort, creating a Category Management function required to align long-term technology and go-to-market investments.
  • Symantec
    Director, Product Management
    Symantec Mar 2002 - Jul 2013
    San Jose, California, Us
    Responsible for Product Management across Symantec's Endpoint Security, ITSM, Data Security, and Security Analytics portfolios. In several roles, I successfully launched a range of cutting-edge cybersecurity products, pioneering the first managed service provider endpoint security offering as well as innovative offerings in security intelligence, cloud endpoint, and backup solutions.

Mark Alba Skills

Saas Product Management Go To Market Strategy Business Development Strategic Partnerships Product Marketing Enterprise Software Sales Enablement Management Partner Management Leadership Cross Functional Team Leadership Software As A Service Security Executive Management Business Analysis Analytics Competitive Analysis Mobile Devices Multi Channel Marketing Pricing Analysis Channel E Commerce Crm Product Development Business Alliances Product Launch

Mark Alba Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Economics
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Artificial Intelligence: Implications For Business Strategy

Frequently Asked Questions about Mark Alba

What company does Mark Alba work for?

Mark Alba works for Mesh Commons

What is Mark Alba's role at the current company?

Mark Alba's current role is Co-Founder and Chief Operating Officer.

What is Mark Alba's email address?

Mark Alba's email address is ma****@****hoo.com

What is Mark Alba's direct phone number?

Mark Alba's direct phone number is +141563*****

What schools did Mark Alba attend?

Mark Alba attended University Of Pennsylvania, Mit Sloan School Of Management.

What are some of Mark Alba's interests?

Mark Alba has interest in Aerobics, Kids, Cooking, Exercise, Investing, Electronics, Home Improvement, Reading, Gourmet Cooking, Sports.

What skills is Mark Alba known for?

Mark Alba has skills like Saas, Product Management, Go To Market Strategy, Business Development, Strategic Partnerships, Product Marketing, Enterprise Software, Sales Enablement, Management, Partner Management, Leadership, Cross Functional Team Leadership.

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