Mark Alba Email and Phone Number
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With 20 years of experience in the cybersecurity and technology sectors, I have led marketing and product organizations for global leaders in the industry, such as Anomali, where I built high-performance teams that delivered solutions to stop attackers before the attack. I have acquired extensive knowledge in Artificial Intelligence from MIT Sloan School of Management, enhancing my strategic vision and technical acumen in this rapidly evolving field.Currently, I serve as a board member and senior vice president at Cybermindz.org, a non-profit organization that provides emotional and cognitive support to cyber professionals through the Integrative Restoration protocol. I aim to expand our services across the United States, leveraging valuable collaborations with private and public sectors. I am also a member and contributor at Forbes Technology Council, where I share my insights and perspectives on the trends and challenges in the cyber domain. My passion is to transform early-stage, unformed concepts into lasting value, leveraging my expertise in customer acquisition and retention, digital and account-based marketing, and go-to-market strategies. I foster a culture of collaboration, accountability, and innovation, empowering my teams to think creatively, act decisively, and deliver strategically.
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Co-Founder And Chief Operating OfficerMesh CommonsSan Francisco, Ca, Us
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Vice President MarketingOpswat Jun 2024 - PresentTampa, Florida, Us -
Board Member And Executive Vice PresidentCybermindz.Org Nov 2023 - PresentCybermindz.org is committed to addressing the human aspects of cyber security. We understand that cyber professionals are under consistent and escalating stress as they strive to protect our digital lifestyle. Through the application of the Integrative Restoration (iRest) protocol - a methodology which has been assessed, approved, and employed by the US military since 2006 - Cybermindz offers direct support to revitalize emotional and cognitive well-being. As a board member, my objective is to broaden our services across the United States, leveraging valuable collaborations with both private industry and governmental entities. -
Member And ContributorForbes Technology Council Jan 2021 - PresentBoston, Ma, Us -
Chief Product And Marketing OfficerAnomali Mar 2020 - Nov 2023Redwood City, Ca, UsPre-IPO leader in the Threat Management, Detection and Response space delivering intelligence informed security posture response that stops an attacker before the attack.Recruited as marketing leader to build a team with capabilities required to execute an aggressive digital, account-based and guerrilla marketing program. - Digital and account-based demand generation leveraging an instrumented MarTech stack, including website analytics, marketing automation and account-based personalization, allowing for real-time KPI monitoring and management. - Conceived and executed a robust brand strategy, delivering a consistent vision, authentic tone, and differentiated identity, achieving increase share of voice against competition. - Launched a revamped Anomali.com, integrating journey-centric content management, leading to significantly reduced offering evaluation cycles.- Established a structured analyst and press relations strategy, evangelizing a focused company perspective through top tier industry analyst and media outlets. -
Vice President MarketingMalwarebytes Dec 2018 - Mar 2020Santa Clara, Ca, Us𝗠𝗮𝗹𝘄𝗮𝗿𝗲𝗯𝘆𝘁𝗲𝘀: 1,000 Employees | Endpoint security and threat intelligence solutions for consumer and enterprise customers.Recruited to serve as the VP of Marketing based upon my proven success in building, launching and driving unprecedented growth for other market leading products.Led team focused on Enterprise product go-to-market driving real results, including improving lead-to-opportunity conversion rate 10% and added $34M to $150M pipeline with self-serve buyer journey flows, spurring high-quality inbound leads. -
Vice President MarketingUnisys May 2017 - Dec 2018Blue Bell, Pennsylvania, Us𝗨𝗻𝗶𝘀𝘆𝘀 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻: $3B Revenue | 20K Employees | Global IT provider of digital transformation software and services.As VP of Marketing, I was responsible for consolidating and aligning a vast and disconnected portfolio, leading to higher efficiency, profitability, and a unified suite of products and services. As a result of portfolio rationalization— eliminating lower performing products and services and shifting focus to market leading products—we implemented a more disciplined GTM with a target customer and aligned route-to-market across the platform. -
Senior Director Product MarketingHewlett Packard Enterprise Mar 2016 - Mar 2017Houston, Texas, Us𝗛𝗲𝘄𝗹𝗲𝘁𝘁 𝗣𝗮𝗰𝗸𝗮𝗿𝗱 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 (𝗛𝗣𝗘): $7B Revenue | 60K Employees | Fortune 100 leading provider of cyber security operations, secure DevOps, and data security solutions.I was recruited to build a product infrastructure to unify disparate, acquired offerings into a cohesive and profitable portfolio. Growing sales revenue by arming the sales team with essential information and customer-facing content was a key lynchpin to the success of the organization. -
Senior Director, Product MarketingSymantec Jul 2013 - Feb 2016San Jose, California, UsSymantec (now Broadcom): $4B Revenue | 20K Employees | Fortune 1000 cyber security solutions provider for enterprise and consumer markets.Led team responsible for developing and implementing go-to-market strategies supporting long term product innovation and short to long term targeted marketing campaign investments. Defined strategies supporting product investment, commercialization feasibility and end-of-life decisions for a $4 billion annual revenue portfolio. Led CEO sponsored organizational design effort, creating a Category Management function required to align long-term technology and go-to-market investments. -
Director, Product ManagementSymantec Mar 2002 - Jul 2013San Jose, California, UsResponsible for Product Management across Symantec's Endpoint Security, ITSM, Data Security, and Security Analytics portfolios. In several roles, I successfully launched a range of cutting-edge cybersecurity products, pioneering the first managed service provider endpoint security offering as well as innovative offerings in security intelligence, cloud endpoint, and backup solutions.
Mark Alba Skills
Mark Alba Education Details
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University Of PennsylvaniaEconomics -
Mit Sloan School Of ManagementArtificial Intelligence: Implications For Business Strategy
Frequently Asked Questions about Mark Alba
What company does Mark Alba work for?
Mark Alba works for Mesh Commons
What is Mark Alba's role at the current company?
Mark Alba's current role is Co-Founder and Chief Operating Officer.
What is Mark Alba's email address?
Mark Alba's email address is ma****@****hoo.com
What is Mark Alba's direct phone number?
Mark Alba's direct phone number is +141563*****
What schools did Mark Alba attend?
Mark Alba attended University Of Pennsylvania, Mit Sloan School Of Management.
What are some of Mark Alba's interests?
Mark Alba has interest in Aerobics, Kids, Cooking, Exercise, Investing, Electronics, Home Improvement, Reading, Gourmet Cooking, Sports.
What skills is Mark Alba known for?
Mark Alba has skills like Saas, Product Management, Go To Market Strategy, Business Development, Strategic Partnerships, Product Marketing, Enterprise Software, Sales Enablement, Management, Partner Management, Leadership, Cross Functional Team Leadership.
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