Mark Reidy, Mba Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

- Agile Tech Planning Process Transformation: Spearheaded the development and implementation of an agile tech planning process for the Global Marketing team, by transforming the product planning procedures from a previously chaotic 6-month fire drill into a seamlessly executed monthly operation, streamlining workflow and boosting overall efficiency.- Go-to-Market Playbook Standardization: Crafted a comprehensive Go-to-Market (GTM) playbook that standardized the entire lifecycle of globally launched products. This initiative encompassed the development, testing, and communication phases, resulting in improved product adoption rates and a substantial reduction in support requirements.

San Francisco, California, Us

- Streamlined Global Campaign Deployment: Initiated the launch of a global tool within the Operations team, resulting in a remarkable reduction of campaign deployment time from 10 days to a mere 6 hours. This was achieved by creating legally pre-approved campaign templates and audience cohorts that were both localized and safeguarded against deployment in incorrect regions.- Real-Time Campaign Monitoring System: Designed and implemented a real-time communication system that instantly notified campaign owners of technical system failures. This system empowered campaign owners to promptly assess ongoing campaigns, enabling quick adjustments or re-sends when necessary to meet campaign objectives.

Mountain View, Ca, Us

- Owned P&L for Google Shopping's Video Game, Sporting Goods, and Toy &Games product categories; grew categories by 30% while increasing bottomline profitability by 10% YoY.- Managed strategic and mid-market merchant relationships; reducedonboarding time by 2 weeks through process optimization and tool development, increased merchant promotional participation by 15% and worked with merchants to pilot new product features.- Stood up and led weekly meetings with cross functional stakeholders that review trends of categories and implementation of new features; this increased team alignment and allowed for deeper, more actionable understandings of market trends.- Overhauled the left-hand refinement tool for Electronics category that improved customers shopping journey to filter millions of items to discover and find the products that are most relevant to them.- Developed a Jira dashboard used cross functionally by the Google Shopping Growth team to track hundreds of engineering projects.- Improved item recommendation tool by identifying and organizing linkages between hundreds of items which was the basis for scaling product recommendations for millions of Electronics SKUs; project lead to a 13% increase in items added to cart.- Program manage a weekly cross functional review for the US growth team, that discusses past week's wins and losses and communicates goals for the week to come; replicated and ran similar meeting for France team.- Led relationship with outside consulting firm to set scope and shared insights deliverables for category trend and competitive analysis.

Marina Del Rey, Ca, Us

- Designed and led the go-to-market strategy that brought in first customersby developing the digital ads, A/B testing new ideas, and engaging withcustomers.- Built robust shipping and inventory models to optimize shipping time andreduce cost ensuring customers received the right items on or ahead of schedule.- Successfully pitched company, raising $50k in seed money from investors.

- Managed the purchase, logistics, delivery and integration of high tech equipment and custom software valued at over $14 million to Iraq from global sources.- Consulted for a technology company in Kuwait City on infrastructure development projects; provided process plan, cash flow, and strategy advisement while mentoring project managers and communicating effectively with customers and subcontractors on expectations. - Developed successful A/B program testing which led to a 23% increase in listenership and social media engagement for public information and safety programing in Central Asia. - Planned, coordinated, and executed a product education and training program in Beirut, Lebanon for 50 operators of a city-wide networked security system built and installed by S2.- Wrote white papers, website copy, and marking collateral highlighting S2s corporate differentiators and past performance.

- Synchronized with S2’s Social Media Experts to develop forward thinking social media strategies in emerging markets that successfully engaged thousands of people.- Wrote daily sentiment analysis reports on news stories for US Military leadership highlighting changes in the foreign media’s perception of the US. and provided US leadership recommendations on how to approach civilian engagement strategies.- Designed and implemented a SQL database that was used throughout S2, to track thousands of business opportunities.

Master Of Business Administration (M.B.A.), Technology

Ba Political Science, History, International Relations

Education record