Mark L. Email and Phone Number
For a business to survive and find success nowadays, it needs to clearly articulate its value proposition and then develop predictable, repeatable, and scalable processes that deliver against that value proposition. A persevering, transformational senior-level executive with deep international business acumen and a quick-firing mind, I have a long history of success operationalizing strategy to deliver double-digit sales growth for industry-leading manufacturers and championing change to move slow, low-profit companies to high growth and strong EBIT positions. Some results include: Generating incremental annual sales growth of up to $120M by cultivating, strengthening, and negotiating exclusive industry partnerships. Serving on the leadership team that strategically exited Henry Company to Carlisle Companies. Directing strategy development and execution for a $40M European division to achieve 20% annual sales growth—despite negative 15% economic growth. Helming several sales culture transformations during my career, I developed, mentored, and guided a 225-person, high-performing team to success. Streamlining 2 key post-acquisition integrations to fast-track growth. As an innovative product development leader, steering development and launch of 2 patented products.An approachable, accountable leader and relationship builder, I take a lot of pride in mentoring my people early in their careers and love watching them grow. This has proven highly effective in helping individuals overcome typical obstacles that new leaders can encounter. With both a directive and collaborative approach to leadership, I empower large, critical-thinking sales organizations to exceed business goals and customer expectations. I’m active on LinkedIn and would enjoy connecting with you. Please feel free to reach out.
Henry, A Carlisle Company
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Svp, Retail SalesHenry, A Carlisle Company Sep 2022 - PresentKimberton, Pa, UsServes as the primary point of contact of Henry to the key customer Executives at all retail accounts (The Home Depot, Lowes et al.) including cross-functional alignment with Carlisle's executive teamResponsible for establishing constant communication linkage between the local Carlisle team and HQ teams covering all aspects of the business portfolioAnticipate the market dynamics and trends, and leverage to develop customized and innovative solutions and programs.Drive team to develop seamless partnerships with key stakeholders and leadership within the customer.Overall accountability for the Sales, Supply Chain, Marketing, Insights, Financial and Retail activities serving the customers.Continuously review internal processes, identify and opportunities for enhancements and implement process improvements where necessary to enable an efficient and effective overall relationshipDevelop executive level relationships with all key executives at retail accountsManage, develop, and provide direction to a high-performing, tightly-knit team. Create a culture that mirrors the core values of Carlisle
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Svp, Commercial Roof RestorationHenry, A Carlisle Company Jul 2018 - Sep 2022Kimberton, Pa, UsAble to quickly assess people/circumstances and most importantly, provide straightforward input, I evolved Henry product lines into a success story within an $85M roofing products category by unifying our commercial restoration business from a decentralized operation. With an ability to connect with people—whether they're sitting in the same room with me or in a Zoom meeting—I teamed with Blue Ridge Partners to define a new GTM strategy/playbook and introduced a new compensation program to reward growth and maximize EBITDA. This was instrumental in boosting our sales 11% and margin 14% within the first year.As Henry Company grew, I steered my business unit to growth over 50% (2021 est.) in sales and expedited integration of our newly acquired National Coatings business in 2020 to expand Henry’s contractor base by keeping an outside-in focus and inspiring others to come along on the journey to success.Rounding up a prolific tenure, I served on the leadership team that significantly increased shareholder value and delivered a great return for our PE company (American Securities LLC) during the $1.575B sale of Henry Company to Carlisle Companies in September 2021.[ABOUT THE COMPANY: Leading innovator of building envelope systems that control the flow of water, air, vapor, and energy. Parent company is Carlisle Companies].
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Vp, Residential Building EnvelopesHenry, A Carlisle Company Mar 2017 - Jul 2018Kimberton, Pa, UsAlways exceedingly transparent about my thoughts about one’s abilities, I was sought out by the CEO of this PE company to turn around its severely under-performing Residential and Light Commercial business. By getting my people to visualize where they wanted to be, they were able to build a path forward and execute against a well-defined plan. Championing sales, marketing, and compensation strategy, I navigated my transformed team to raise our annual run more than 110% and net margin 14.3%, which fast-tracked the acquisition of strategic, synergistic products (Fortifiber) and positioned Henry for a near-term divestiture. Playing a key role on the post-acquisition team, I ensured a seamless integration of Fortifiber into Henry operations.
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Member Board Of DirectorsTitin Km Biomedical Corporation Nov 2022 - PresentBozeman, Mt, UsTitin drives innovation for rotator cuff injuries with cutting-edge technology that aims to transform outcomes. Titbiomedical.com -
Senior Vice PresidentEdmunds Oct 2015 - Jun 2016Santa Monica, Ca, Us• Oversee all Tier 3 National accounts, sales, training and operations for 12,000+ dealer network• Lead 100+ in-field sales team, calling on franchise and independent dealers across the US selling subscription-based services intended to provide quality lead generation prospects and superior desking tools• Spearheaded Operation “Shift”; Hiring, training and on-boarding 61 sales and operations professionals in 60 days• Increased net promoter scores from dealers 40%• Increased sales run-rate by 28% in first 6 months to over $100 million• Work cross-functionally to launch new industry leading “Edmunds Ad Solutions” business -
General Manager, Trim Business UnitJames Hardie Building Products Nov 2013 - Sep 2015Chicago, Illinois, UsHand-selected by the CEO to step into a key leadership position, I wasted no time in course-correcting an underperforming, high-profile BU—most notably by preparing the next-generation of company leaders as a member on the CEO’s Executive Leadership “Blue Line Mentor Team”—and aggressively growing James Hardie’s newly created Northern Division.People often tell me that I’m the best boss that they’ve ever had and they learn so much from me—a great honor. And to live up to that honor, I listen to people intently, learn from them just as intently, do what I say I’m going to do, and juxtapose my transparent, straightforward communications approach with a friendly demeanor.While optimizing operations, finance, product development, sales, and marketing, this is how I mobilized my team to create $20M in new sales within the first 18 months—mainly through 3 critical product initiatives—as I developed a strategy that prioritized 4 market-standard geographies to propel sales from $175M to $225M in 2 years (with $400M projected by 2020). -
General Manager And Board Director James Hardie EuropeJames Hardie Building Products Jun 2011 - Oct 2013Chicago, Illinois, UsRecruited back to James Hardie by the EVP International of its $40M European division, I evolved business from 2% - 4% sales and EBIT growth to 20% sales and 25% EBIT growth in 2 years, thereby doubling primary demand despite one of the worst economies in regional history. In addition, I led my 60-member team to exceed all sales and product development goals for 2 consecutive years and reach 400% of our sales plan by introducing 2 of James Hardie’s first European-manufactured products into Scandinavia, France, and the UK.At country level, we spiked UK sales at B&Q from $0 to $2M annually after securing an exclusive partnership with B&Q (the UK’s largest home improvement retailer with 300 stores) and generated a high volume of leads in France by meeting the country’s Thermotique clean-energy requirement with our product.
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Vice President, Sales & MarketingMakita Power Tools Mar 2005 - Jun 2011La Mirada, California, UsAfter teaming with division presidents and marketing executives to define retail strategies and optimizing a $6M annual marketing budget, I led my 60-person team (field sales reps, analysts, account managers, service specialists) to propel Makita’s U.S. division from $90M to $200M in sales. No easy feat, but we prevailed during the Great Recession as the building industry experienced extensive contraction, most notably by negotiating an exclusive retail deal to expand our power tool portfolio from 7 to 27 SKUs at >1,800 Home Depot stores and introducing a large-scale product training program for 5,000 employees.By replacing Hilti tools with Makita tools across 10 highly profitable rental categories, our tool rental volume catapulted from $500K to $5M in Home Depot stores. After establishing strategic partnerships with Major League Soccer (MLS) and the Mexican National team as well as initiating 5 annual touring campaigns across major Hispanic markets (e.g., Houston, New York, Los Angeles), my team and I raised Makita’s brand awareness ranking from third place to #1 among U.S. Hispanic consumers [ABOUT THE COMPANY: One of the world’s leading manufacturers of professional and consumer power tool]. -
Director Of MarketingCustom Building Products 1999 - 2005Following my promotion to Director of Marketing (2001 – 2005), I oversaw website redesign to facilitate a new market segmentation strategy and created the company’s signature 4-step retail marketing program, which is still in use today and served as the catalyst to increase sales of our WonderBoard product from $85M to $110M within 2 years. Two other key successes included launching and turning the first-ever system warranty program into an industry trend and introducing a $3.5M touchscreen kiosk at 800 Home Depot stores to drive a 30% surge in website traffic and 6% sales growth.As the Regional Sales Manager & Product Manager (1999 – 2001) for a $42M Pacific Northwest region, I led 60+ national sales reps to deliver 20% annual sales growth for our WonderBoard brand; patented, launched, and drove product quality for 2 “Platinum Line” tools.[ABOUT THE COMPANY: $500M manufacturer of flooring preparation products and stone installation systems for residential and commercial products].
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Sales ManagerJames Hardie 1994 - 1999During my first stint with James Hardie USA during the 90s, I drove 300% sales growth within 10 months as the manager of a $2M California territory and was rapidly promoted to National Customer Service Manager (2 yrs.), during which time I saved >$1M and skyrocketed customer satisfaction by streamlining sales/technical support for >1,200 monthly calls. Cumulating my tenure as the National Sales Manager (3 yrs.), I introduced HardieBacker cement board at >1000 Home Depot and Lowes U.S. retail locations; skyrocketed revenues from $20M to $200M by 2021 by assembling a 24-person national sales team; and added >$10M per year in sales after penetrating 12 of the top 15 U.S. mobile home manufacturers.
Mark L. Skills
Mark L. Education Details
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California State University Long BeachMathematics -
Fountain Valley High School
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California State University, Long BeachMathematics
Frequently Asked Questions about Mark L.
What company does Mark L. work for?
Mark L. works for Henry, A Carlisle Company
What is Mark L.'s role at the current company?
Mark L.'s current role is SVP-level Business Development Executive | Go-To-Market Strategies | Product Development | Organizational Transformation.
What schools did Mark L. attend?
Mark L. attended California State University Long Beach, Fountain Valley High School, California State University, Long Beach.
What skills is Mark L. known for?
Mark L. has skills like Leadership, Marketing Management, It Strategy, Product Marketing, Team Building, Sales Process, International Business, Purchasing, B2b, Key Account Development, Executive Management, Sales Growth.
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