Flockx is a dynamic ecosystem tailored to unite individuals through shared passions and activities. At its heart, Flockx serves as a platform that not only enables users to discover and engage in local events tailored to their interests but also empowers them to initiate and organize their own gatherings, fostering a vibrant community of like-minded "Flocks." Leveraging location-based technology and artificial intelligence, Flockx offers personalized event recommendations, ensuring users can seamlessly connect with relevant experiences in their vicinity. The app’s real-time activity map is a standout feature, providing live social interaction and discovery of new venues and happenings. Designed to enhance real-life social connectivity, Flockx is at the forefront of cultivating communal bonds by transforming how people plan, share, and enjoy events.

Custom Software Development and Implementation

Participating in the Productivity and Core Services organizations.

Implemented Agile SDLC enabling the successful development and deployment of a highly scalable Web to Print solution for a Fortune 50 franchisor involving complex business logic and multiple enterprise level integrations.Recruited, managed, and participated in a team of 6 delivering a scalable, high visibility, market leading Web to Print solution in the first 6 months of employment. Recruited and mentored team growing from 3 to 22 members.Managed and participated in compliance and ongoing program management for PCI-DSS SAQ-D Service Provider Level.Managed, architected and participated in nationwide sales tax management and integration involving points of presence in all 50 states providing tax calculation and remittance for products and services.Worked closely with top executives at a Fortune 50 enterprise to manage expectations, timelines, deliverables and validation of expected results for the Enterprise Web to Print solution.Architected and managed migration from manually deployed server based site instances to a completely cloud-based, client initiated, auto-deployment architecture.Developed, deployed and maintained public API enabling multiple enterprise level integrations.Managed and participated in AWS cost control strategies through automation and monitoring of AWS resource usage.Participated in marketing strategies, presentations and sales support enabling multiple ongoing Enterprise level relationships.Initiated and fostered strategic partnerships resulting in significantly increased feature set and new business opportunities.Created a multi-tiered program for vendor selection, management and performance monitoring. Directly participated in the complex sales cycle for Enterprise prospects from RFP to contract producing a shared understanding of business requirements and reducing overall project risk while increasing the efficiency of implementation.

Participated on 6 member leadership team guiding overall strategy and direction of the enterprise.Planned, managed and executed e-Commerce marketing, application development and direct mail marketing for 7 divisions in a highly competitive market. Planned, developed and implemented real-time, SAP integrated, retail price check system enhancing in-store experience for customers deployed in 30 locations.P&L responsibility for B2C catalog and all web-based channels.Managed the operational process, direct mail and partner relationships in the creation and distribution of over 4 million catalogs annually.Managed content, creation, and distribution of The Industry Source magazine focusing on industry news and career enhancement, profitably funded by premier vendors.Developed strategic multi-channel marketing plans, promotional plans, forecasts and budgets to maximize online/offline conversions to e-Commerce sites, 30 stores and call center. Developed and Deployed machine learning programs to personalize, behaviorally target and grow current customer spend while maximizing ROI. Converted legacy customer acquisition programs from direct mail to web-based enabling a reduced overall cost of acquisition. Mentored, trained and empowered new and existing team members to conduct complex, technical marketing and software development projects.Integrated SAP ECC and Drupal Commerce at the transactional level, eliminating legacy data entry process, increasing overall efficiency and reducing error rate. Developed and deployed SAP integrated, automated Customer feedback loop. KPI management of customer satisfaction utilized to monitor ongoing service level health.Implemented SAP ECC integrated, mobile, real-time stock check increasing conversions for on the road sales force.Implemented and grew Affiliate program to account for 15% of bebeautiful.com revenue.

Participated in 3 member leadership team guiding overall strategy of the enterprise.Participated in the acquisition of 5 business units providing Brand renewal, Information Technology overall, Telecommunications upgrade and integration, and ERP integration and/or deployment providing consistent operational and marketing data aligned with executive strategies and oversight.Key participant in the selection of acquisition targets based on market analysis and competitive landscape evaluation.Planned, managed, and executed online marketing programs, application development, IT infrastructure, WAN, CRM and SFA deployments, ERP integrations and telecommunication (VoIP) deployments for all 6 business units. Implemented single sign-on infrastructure reducing the overhead of deploying new authenticated services to the enterpriseIncreased traffic to company sites by 2400% with over 70% of traffic from organic search.Increased unique inbound calls by 1100% enabling significant increase in qualified leads. Implemented complex call tracking system to map and verify incoming lead sources merging data from ERP, Telecommunications Carriers and Online analytics.Implemented sales force automation program that increased conversion rate, provided transparent inbound funnel tracking and multi-business unit pipeline visibility in a consolidated KPI based view.Designed, planned and implemented hub and spoke WAN connecting locations in Auburn Hills MI, Ann Arbor MI, Farmington Hills MI, Toledo OH, Los Angeles CA, and Miami FL enabling centralized support and management of networked applications and servicesDeployed open source, centralized intra-company instant messaging system delivering new efficiencies to geographically disparate employees enabling collaboration and presence awareness

Contracted to develop web-based applications and Flash/Actionscript applications for high visibility sites including the acclaimed WhyNotVote.com political platform system and the Priori-tree project efficiency tool.

Managed strategic initiatives with automotive manufacturers enabling increased sales via exclusive supplier agreementsImplemented, managed and designed all web-based platformsImplemented data pipelines with round tripping from ERP to weekly marketing agendas (flyers, brochures etc..) enabling shorter time to market and increased data accuracyDeveloped competitor research ‘Spiders’, indexing web-based product information and pricing, enabling comprehensive product mix and pricing strategies while providing sales with real-time competitive analysisArchitected, organized and managed large scale product information database providing integrations supply chain, consolidated purchasing initiatives (Covisint, Iprocure)Organized and managed an outsourced data entry project to digitize 2000 supplier’s catalogs migrating data to in-house architected product information database

Implemented, managed and architected all web-based platformsTechnical SME participating in all client engagementsManaged and mentored a team of 5 developers and designersArchitected, managed and maintained company hosting infrastructureDesigned, architected and maintained proprietary application framework utilized as the base-line for all client software projects