Mark Alves Email & Phone Number

Washington, DC, US

Lead search engine optimization (SEO) and web analytics for the communications agency, GMMB, where I help nonprofits, foundations, advocacy organizations, and government agencies reach more of their target audiences through my Google Analytics audits and GA4 migrations, Google Tag Manager implementations, SEO strategies, and Looker Data Studio dashboards.

Washington, DC, US

Washington, DC, US

Washington, DC, US

I performed Google Analytics audits, implemented Google Tag Manager, conducted SEO audits, and presented directly to clients.

• I am a freelance SEO and Google Analytics consultant helping mission-driven organizations tell their stories to larger, targeted audiences.My clients include:
• Bill & Melinda Gates Foundation
• FEMA (Federal Emergency Management Agency)
• Fiat Chrysler Automobiles
• GMMB Agency
• ThinkGeek

Nashville, Tennessee, US

• NFIB is the nation’s largest nonprofit representing small business owners and has 325,000 members. I was hired as the organization’s first web marketing manager, and later promoted to senior manager.
• When I arrived, NFIB.com was a static announcements site that staff could not update without going through a vendor. I helped transform the site into a dynamic, e-commerce platform powered by a custom content.
• My responsibilities included spearheading SEO, which I began by implementing Google Analytics on the site. I also optimized content, including editing 20 articles monthly, writing headlines, and selecting topics based.
• To expand the engagement of NFIB's content, I transformed a monthly black-and-white PDF report into a dedicated landing page that attracted traffic and links through discrete colorful graphics. These charts were.
• Paid search was another new channel for the organization and I optimized $1 million paid search campaigns annually, including search, social and affiliate. Along the way, I boosted the channel’s conversion rate by 300%.
• In addition to managing the website and digital campaigns, I also managed one marketing analyst and one marketing temp.

Washington, DC, US

• CoStar is the nation’s leading provider of commercial real estate information services. I was brought on to implement Adobe Analytics (then called Omniture SiteCatalyst) and to manage the paid search team.
• On the site side, I implemented Omniture SiteCatalyst on CoStar.com to improve conversion efficiency by 20% and supported the company’s transition to the Ektron content management system.
• I developed the company’s web-writing and SEO standards, and trained staff reporters.
• For lead generation, I managed and optimized $1.5 million in paid search campaigns annually across multiple networks. I reinforced this outreach with B2B HTML email campaigns to prospects using the in-house CRM.
• As CoStar prepared for a site relaunch, I designed the moderated, in-person usability tests, translated the results and focus group feedback into user experience improvements, and wrote title tags and meta descriptions.
• I supervised one marketing specialist.

Mclean, VA, US

• Freddie Mac is a leading funding source of US homes and apartments. I became a strategic communications manager of four direct reports after starting as a SAS programmer, earning promotions through the technical ranks.
• Before I got involved, usability testing at Freddie Mac was at best ad hoc. I created a new approach to usability testing by conducting mass in-person tests as breakout sessions during Freddie Mac conferences. In just.
• I developed and executed communications plans that produced an adoption rate three times greater than forecast for a multimillion dollar business-to-business e-commerce initiative.
• I supported the redesign of the Single-Family section of FreddieMac.com that analytics showed improved customer access to business applications. With this new site in place, I implemented a 4,800-customer e-newsletter.
• Remember the Y2K bug? I was selected to worked on a communications team preparing the mortgage industry for Y2K and personally updated FreddieMac.com on January 1, 2000, giving the all-clear that systems were still.

New York, NY, US

The law firm Dewey Ballantine (that's "Dewey" as in "Dewey Beats Truman" from the famous fake news headline) represents US steel and lumber producers in trade disputes. I conducted research for six economists including managing six research assistants and secretaries to analyze more than 300, 70-page questionnaires on marketing, financial and production.

Washington, District Of Columbia, US

The Advisory Board Company is a leading custom research organization for banks and healthcare institutions. I authored more than 150 customized research reports for hospital administrators before joining a team building the original digital report database for the Advisory Board Company. The digital library replaced the manual process of photocopying.