AllyMack specializes in natural, plant-based supplement and nutritional solutions for stress management and obesity prevention. Filling the wellness gap with non-pharmaceutical products.

Lead sales and operation teams in formulating, presenting and sales of various custom solutions and intellectual properties in both the hemp and cannabis spaces.

• Co-developed novel cannabinoid powderization process for food, beverage and nutraceutical use. • Incorporate novel cannabinoid powder in product designs for grocery, c-store and specialty retailers.• Formulate custom solutions for CPG prospects and convert into repeat customers.

New Product Development• Develop and/or screen new product ideas as they fit into customer’s brands.• Perform a production cost analysis in determination of scalability considering budgets & projections• Perform component goods analysis for availability and scaling. • Direct manufacturing efficiency and tooling in an effort to maximize output per man-hour. • Assess if metrics warrant a new product launch. • Write label and ad copy in which the branding and launch is built. Marketing and Product/Brand Management• Link product design features to benefits most influential to target audiences.• Brand audience experiences range from school aged children to extreme athletes and everything between.• Launched house brand Pro Snacks™ in November 2018.• Achieved Pro Snacks™ shelf placement in 300+ convenience and grocery locations. • Further expanded Pro Snacks™ distribution into non-profit fundraising campaigns. • Built and maintained eCommerce operations including social campaigns & influencers. Business Management• Design, calculate and quote new snack food products for customers and house brand.• Monitor and direct projects in response to variables such as expenses, efficiency and changing COGS. • Pitch new development ideas to a range of outlets including grocery, c stores, health food and more. • Own the PnL by making daily/short/long term plans to maximize “P” and minimize “L”. • Monitor and adjust for other business metrics such as cash flow, balance sheet and others. • Manage the day to day POS software inputs for invoicing, expenses, inventory management and more. • Calculate and submit weekly payroll/quarterly taxes for a small staff. Cross Functional Leadership• Lead partners of ranging disciplines in meetings for short and long term planning.• Manage outside design firm work toward branding and other goals as set by partner meetings.• Coordinate production with buyer’s timeline expectations and lean inventory management.

New Product Development• Started with five (5) sku’s and ended with over 100. • Expose and capitalize on small market gaps with new products.• Direct product formulation around relevant NIH database case studies and market trends.Marketing and Product/Brand Management• Positioned Biorhythm to represent premium quality, professional strength and intelligently designed performance enhancing products. • Strategically partnered with brick and mortar retail outlets. Reached over 3,000 locations by 2015. • Restricted online retailers to the brand’s page and very select highly visible sites along with strict MAP agreements in place.• Write ad and label copy in keeping true to the spirit of the brand and target audience. • Direct the design of labels, advertisements, trade show booths, ‘swag’ and social media initiatives. • Direct social media manager.Business Management• Achieved over $100M+ in total retail sales. • Managed in house sales staff and team of road reps.• Successfully navigated the narrow path of a largely retail exclusive brand and nationwide growth. • Hired and directed COO to manage supply chains, the in house co-packing line, warehousing and outbound logistics.• Hired and directed CMO to manage large key accounts and help direct branding efforts. • Hired and directed office manager to process A/P, A/R, HR and much more. • Negotiate key supply and sales contracts.• Achieved nine years on continuous YOY growth.• Manage all aspects of business analytics.Cross Functional Leadership• Lead full team meetings when considering new products, branding initiatives and promotions. • Maximize successes of one department by building incentives in another to promote net positives.• Minimize loss by firewalling problem areas and tasking other departments with bridging lapses.• Coordinate and manage company-wide programs that may including branding, new product launches, trade show appearances, internal employee initiatives and much more.

ATF Fitness Products, Inc. was a wholesaler distributor & manufacturer of branded and non-branded dietary supplements. • Started as a B2B cold caller selling branded dietary supplements.• Managed a regional territory of 13 states from 1999-2005.• Developed, managed then directed a private label division within the corporation.• Introduced 36 sku’s through six brands.• Generated over $10 million in wholesale revenue from 2001-2005.• Led in gross revenue 83% of the months from 2003-2005.