Mark Mathewson Email & Phone Number

Mission, Kansas, Us

Responsible for the analytics team behind Bardavon’s key strategy of reforming the Workers Comp industry through transparency and analytics. In my role as VP of Analytics, I led the team of data scientists and analysts to assess data from operational systems, extract all useful data into an analytics environment, and worked with our clinical experts to design and develop analytic models forming our competitive set of analytics-based products. Delivered a Tableau reporting solution with client portal, evaluated efficacy of clinical programs, established automated notifications of case progress to clients, developed presentations for clients. My team developed and implemented predictive models and provider scoring models.

Princeton, New Jersey, Us

Led teams in the design and implementation of marketing and analytics databases for clients including Adobe, Iberostar, and Novartis. Lead analyst for marketing analytics on Adobe's Acrobat product line. Led business requirements team on project to move marketing and analytics database from vendor to in-house. All projects involved accessing data, evaluating, assimilating, cleansing and analyzing to solve particular problems.

New York, New York, Us

Consulted with client (Electronic Arts) on development of Consumer 360 database. Built and led the data and analytics team which supported email marketing campaigns for various divisions at EA. Evaluated operational data stores for pertinent data useful for marketing and customer analytics. Set up processes to extract data, cleanse it, and update it regularly. Implemented matchback process to tie revenue to CRM campaigns. Consulted on implementation of Teradata Relationship Manager - campaign management tool and TRM analytics modules.

New York, Ny, Us

Consulted with clients Adobe, RJ Reynolds, Nokia and Costco while at G2KC - the data and analytics arm of Grey Global/WPP advertising and marketing agency. For Adobe, we built and supported a North America marketing and analytics database. My responsibilities over 4+ years included a complete data audit of legacy systems, data sourcing for design and build of a marketing database, list fulfillment, reporting and analytics. Led team to implement a Business Objects reporting solution which included datacards of customer and prospect counts, campaign results reporting, and a wealth of detailed analytic reports. Also led team in the implementation of a similar marketing and analytics database and Business Objects reporting solution for Adobe Japan. For other clients, I led the efforts to setup access to their data, performed data audits, and built out the analytics environment to support marketing efforts and analysis.

Started my own consulting company to focus on data analytics. I worked with Grey Direct, supporting direct marketing efforts at Adobe Systems, including customer segmentation, profiling, campaign selections, result tracking and analysis, third party list processing, acquisition data integration, data audits. We built and supported a marketing database that supported the launch of Adobe Creative Suite. Other clients included small advertising and marketing agencies where I provided data and analytics consulting.

Built and directed the professional services organization. Responsible for pre-sales support, technical product demonstrations, proof of concept projects, customer implementations, and product training. Our sales pitch involved getting data extracts from companies and presenting their data utilizing our software. I did extensive analytic work on client projects for Chase, Frito Lay, Xpedx, UMB Bank, Grey Direct, Mediacom, Beyond Interactive, Ogilvy One, Boots (UK), and Envision Credit Union (Canada).

Dublin 2, Ie

Consulted clients in the telecom industry. Coded billing applications, designed a DB2 data-driven marketing message application, designed a revenue accounting and reporting data warehouse which was at that time the largest in Australia. Clients included Sprint, Telstra (Australia), Telebras (Brazil), Ameritech.