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@bardavon.com
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Mark Mathewson is listed as Analytics Team Builder | Customer Insights | Business Intelligence | Analytics Environment Design | Data Evangelist based in Dallas, Texas, United States. AeroLeads shows a work email signal at bardavon.com and a matched LinkedIn profile for Mark Mathewson.
Mark Mathewson previously worked as VP of Analytics at Bardavon Health Innovations and Vice President, Customer Insights at Resonant Analytics. Mark Mathewson holds Bs, Industrial Engineering from Kansas State University.
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AeroLeads found 1 current-domain work email signal for Mark Mathewson. Compare company email patterns before reaching out.
Every company I have worked at or consulted with, I always become the data expert everyone goes to with any data questions. I just love working with data. Pulling it out of operational systems or wherever it resides, running audits to see how well fields are populated, determining the quality of the data, and running query after query to figure it all out. How useful is it? Can it be used to solve particular problems? What’s missing? What can be enhanced? What do we need to do to put this data in the hands of the people who need it most? Can we build data products to gain a competitive advantage? I like working with business users or leaders who know what the problem is that needs solved and which ones will have the greatest impact to the company’s bottom line. I build bridges between the business needs and the data. Once I have a good understanding of the data and how a company wants to utilize it, I can determine how to design the analytics environment and how to build the team around it. How complex is the data? Does it warrant experienced analysts or newbies? How data-savvy are the business users? Do they need a lot of hand-holding or would a self-serve environment suffice? I always strive to raise the Data IQ of the company as a whole. To be the Data Evangelist.
Listed skills include Analytics, Direct Marketing, Database Marketing, Crm, and 26 others.
A career timeline built from the work history available for this profile.
Mission, Kansas, US
Responsible for the analytics team behind Bardavon’s key strategy of reforming the Workers Comp industry through transparency and analytics. In my role as VP of Analytics, I led the team of data scientists and analysts to assess data from operational systems, extract all useful data into an analytics environment, and worked with our clinical experts to.
Princeton, New Jersey, US
Led teams in the design and implementation of marketing and analytics databases for clients including Adobe, Iberostar, and Novartis. Lead analyst for marketing analytics on Adobe's Acrobat product line. Led business requirements team on project to move marketing and analytics database from vendor to in-house. All projects involved accessing data.
New York, New York, US
Consulted with client (Electronic Arts) on development of Consumer 360 database. Built and led the data and analytics team which supported email marketing campaigns for various divisions at EA. Evaluated operational data stores for pertinent data useful for marketing and customer analytics. Set up processes to extract data, cleanse it, and update it.
New York, NY, US
Consulted with clients Adobe, RJ Reynolds, Nokia and Costco while at G2KC - the data and analytics arm of Grey Global/WPP advertising and marketing agency. For Adobe, we built and supported a North America marketing and analytics database. My responsibilities over 4+ years included a complete data audit of legacy systems, data sourcing for design and build.
Started my own consulting company to focus on data analytics. I worked with Grey Direct, supporting direct marketing efforts at Adobe Systems, including customer segmentation, profiling, campaign selections, result tracking and analysis, third party list processing, acquisition data integration, data audits. We built and supported a marketing database that.
Built and directed the professional services organization. Responsible for pre-sales support, technical product demonstrations, proof of concept projects, customer implementations, and product training. Our sales pitch involved getting data extracts from companies and presenting their data utilizing our software. I did extensive analytic work on client.
Dublin 2, IE
Consulted clients in the telecom industry. Coded billing applications, designed a DB2 data-driven marketing message application, designed a revenue accounting and reporting data warehouse which was at that time the largest in Australia. Clients included Sprint, Telstra (Australia), Telebras (Brazil), Ameritech.
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Mark Mathewson is listed as Analytics Team Builder | Customer Insights | Business Intelligence | Analytics Environment Design | Data Evangelist.
AeroLeads has found 1 work email signal at @bardavon.com for Mark Mathewson.
Mark Mathewson is based in Dallas, Texas, United States.
Mark Mathewson has worked for Bardavon Health Innovations, Resonant Analytics, Draftfcb, Grey Group, and Censcia Analytics Group.
You can use AeroLeads to view verified contact signals for Mark Mathewson, including work email, phone, and LinkedIn data when available.
Mark Mathewson holds Bs, Industrial Engineering from Kansas State University.
Mark Mathewson is listed with skills including Analytics, Direct Marketing, Database Marketing, Crm, Segmentation, Management, Email Marketing, and Data Mining.
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