Mark Moreland Email and Phone Number

Tacoma Group (JSBO) Sadlier Enterprises: Operational CFO for our HVAC Wholesale Distribution Business with 60 years of history under the same family ownership, 6 locations (western Washington), 100+ employees, and ~$100 million in annual sales.Mission: Financial Leadership that drives growth, sustainability & excellence.Most Critical Outcome (MCO): Manage to an EBITDA figure agreed upon by owners at outset of fiscal year.Obessions:Lead, Manage, Hold Accountable (LMA)External Relationship ManagementCash ManagementProfitability/EBITDA OptimizationFinancial ReportingProcess Optimization

Maker of premium natural supplements and functional foods that feed the mind and body.Highlights:• Took company losing over 10% per year to 14% profit in 2 year's time.• Directed supply chain finance improvements: accomplished 10% increase in gross margin in high inflation by sku rationalization (hedgehog), aggressive vendor management, strategic pricing schema• Built culture using Patrick Lencioni's "The Advantage"• Built Business using Wickman's EOS (focused and executed on the right things)• Built teams and was appointed Head of Operations (80% of workforce) after the first year• Steered the company to successful ERP re-implementationEvangelist for core values: BIG PIC: Balance; Initiative; Growth; Partnering; Innovation & CharacterC-Suite accountabilities over all Finance, Manufacturing, Operations, Customer Service, and IT initiatives Rebuilt the company to leverage and scale. Professionalized virtually every area of the companyLaunched business process documentation and improvement project across all areasFocused new product offerings in area of strategic and operational advantageBuilt the Senior Leadership and next level management teams, including upskilling and personal growth initiatives. Devout mentor and cultivator of people. Investor in educationRationalized eCommerce strategy and helped develop consumer direct approachRestructured finance department for efficient but effective controlled operationsImplemented data excellence initiatives with focus on key performance indicators, margin analysis, monthly business reviewsImplemented competitive broker selection for both Commercial and Healthcare Insurance providers saving >10%, while providing enhanced benefits for our peopleSponsored Kaizen training and implementation (incl. 7 Wastes)Led the charge for brand extension into Asia (China/Japan)

Drove the overall performance of a cross functional leadership team consisting of IT, HR/Recruiting, Finance & Accounting, Marketing and Firm Operations. Constructed and delivered organizational strategies to facilitate best in class firm operations. Contemplated strategic requirements and translated those into actionable initiatives to move the firm forward. Leveraged technology by creating the digital road map with a focus to enhance service to clients and provide for efficient and effective firm operations through leverage and leadership. Directed and implemented all work from home initiatives in response to Covid 19.

In the capacity as Head of Finance, I led the entire Business Services, Royalty Administraton, and Legal teams.Managed overall risk and financial health of the organization including financial planning (operational andcapital), record keeping, financial reporting, royalty administration and reporting, cash flow management, payroll, vendor contract administration and risk management. The Director works with other division leaders, external partners and the Publisher’s Leadership Team to deliver financial results and strategic projects aligned with the company’s strategic plan, operational goals, and mission.Key Duties• The Director of Finance and Administration led the Business Services division of the company. This includesprimary responsibility for the effective operations of OCP’s accounting, royalties, and financial analysis departments.• With the Publisher (CEO) and COO, set the Company financial goals and objectives in light of the Company’sstrategic plan, operational goals and Board directives.• Oversaw development and management of operating, product development and capital budgets and ensures budgets,margins and overall financial goals are met.• Responsible for cash and treasury management including cash flow analysis, cash reserve goals, strategies for growthand results.• Prepared periodic Board of Directors communications and schedules, presents financial reports and analyses, andfacilitates finance related discussions at Board and Board Committee meetings.• Led Investment Committee logistics and reporting, and collaboration with investment advisors and CompanyTreasurer regarding investment strategies and selection.• In partnership with other leaders, the Director managed and monitored system of governance over company resources,assets, data and processes, including PCI compliance.

Recruited to produce financial “turn-around”. Responsible for all financial matters of the College, including Business Office (Accounting & Treasury), Facilities, Financial Aid, Human Resources, Technology, and Residence Life. Dominant contributor in the formulation of long-range school & financial planning going out 10 years. Accountable for compliance with all government contracts, in addition to covenants related to capital projects and tax credit entities. Direct liaison to the Finance and Investment Committees of the Board.• Created 10 Year Enrollment, Academic, and Financial Plan with forecasting model• Implementation of rolling 30-month cash flow forecasting process• Roll out of comprehensive annual business planning and budgeting process• Liquidated non-core assets to focus on central mission of college• Implementation of enrollment based financial planning and analysis used to identify investment/divestment strategies• Partnered to improve the entrepreneurial culture within the college leveraging business relationships through Make+Think+Code initiative• Crafted highly competent director level team elevating the competency and execution across the administrative functions

Recruited as first CFO in the history of the college. Hands on executive responsible for all financial functions of the college including Finance, Accounting, Student Accounts, Accounts Payable, Accounts Receivable, Treasury, Payroll. Includes administration of HR, IT, and Financial Aid functions. Lead a team of 8 for this $25-$50 million private company.• Developed and maintain complex student ‘starts’ forecasts for use in all business & requirements planning, in addition to driving annual operating budget. This analysis drives tuition rates, class sizes, program analysis & rationalization, financial aid gap management, etc.• Professionalize all finance functions, striving for best in class execution & high service orientation• Mentored staff strategically into high levels of proficiency▪ Leader/Coach▪ Collaborative Problem Solver▪ Communications/ Board Level▪ Strategic/Business Planning▪ Business Acumen▪ Organizational Planning▪ All Finance & Actg. Functions▪ Internal Controls/Compliance▪ External/Internal Audits▪ Costing/Margin/Pricing Analysis▪ Budgeting/Forecasting▪ Risk Management▪ Mergers/Acquisitions▪ Financial Models & Analysis▪ Continuous Improvement• Provide financial/tactical analysis of new business opportunities

The second largest home video and game rentailer/retailer in the U.S. with over 4,500 locations and revenues exceeding $2 billion.Responsibilities•Direct all Financial, Operational, Information Technology, and Sarbanes/Oxley Compliance Projects while reconstituting the Internal Audit function for this 4500+ location retail based entertainment business with annual revenues ~ $2.5 billion.•Report regularly to the Audit Committee of the Board.•Manage the internal audit function and all audit personnel, including those enlisted to assist within the business units. •Provide design and operational effectiveness analysis as a result of testing and walkthroughs, and helped management craft remediation plans to address control deficiencies.Accomplishments•Implemented all aspects of the ongoing compliance program pursuant to sections 404, 302, and 301 of Sarbanes/Oxley Act at Hollywood and combined Movie Gallery operations over the past 5 years through merger-related integrations, a Chapter 11 filing, and a migration from Public Company to Private Company status. •Implemented all internal audit functions including Risk Assessment, Audit Planning, Audit Execution, and Audit Reporting for Hollywood Entertainment.•Steered the merged company operations and internal controls for two combining business entities. •Bolstered the level of internal controls in every key area including accounting, accounts payable, financial reporting, payroll, treasury, and taxation.•Improved regular Inventory taking process, steered inventory control on cycle count enhancements. •Implemented internal controls tracking software (Policy IQ) to assist in on-going reviews, and corporate governance (web-based work papers and repository).•Personally audited or reviewed every significant financial and operational area of the Company.

A world leading provider of industrial and energy productivity solutions. The rental service business unit was a $1+ billion retailer for equipment rental, sales, and service.Responsibilities•Design, create, and manage the Internal Audit and Loss Prevention functions.•Create, implement, and subsequently review highly effective internal control procedures at the branch level to help monitor achievement of operational objectives, and to assist in fraud monitoring. •Conduct internal investigations, and forensic audits based upon red flag monitoring. •Provide on-going assistance to Sweden based HQ on the evolvement of the Global Audit approach by actively participating on the Global Internal Audit task force.•Manage nine auditors across the U.S.Accomplishments•Created all Financial, Operational, and Compliance audit functions.•Implemented several cost effective and revenue enhancing procedures (Daily Cash Management, Contract Management, Inventory Control, Rental Fleet Control, Re-Rent Procedures). Operations management pointed to control improvements for bolstering bottom line ebitda improvement by $6 million in the first year.•Worked with line management to enable the company to move from a loss position to a profitable one by constantly identifying weaknesses in controls or wasteful practices.•Devised and implemented a highly efficient and effective “self audit” process for all line and retail functions in the company.•Facilitated process improvement seminars with full team of regional controllers, resulting in highly effective reviews of local operations by distributed management.

Architected from inception and proactively managed the Internal Audit and Loss Prevention function for this 500+ location retail based equipment rental business with annual revenues > $1 billion.Created, implemented, and reviewed highly effective internal control procedures at the branch level to help monitor achievement of operational objectives and assist in fraud monitoring. Conducted several internal investigations and forensic audits based upon red flag monitoring.

A venture capital backed software firm specializing in 3-D digital animation of the human muscular / skeletal systems for application in rehabilitation, education, athletics, and entertainment. Operations in Australia - headquartered out of Oregon.ResponsibilitiesLead and direct the development, management, and ongoing administration of all matters related to the financial operation for this start-up software company.Accomplishments•Raised B, and C rounds of venture capital.•Implemented all accounting, financial reporting, cash, treasury, and tax compliance functions for the company.•Instituted monthly operational and financial reporting process.

Freightliner Trucks is a division of Daimler Trucks North America, the largest manufacturer of heavy-duty vehicles in North America and a leading manufacturer of medium-duty vehicles.ResponsibilitiesManage the financial audit team for a $9 billion subsidiary of DCX including truck sales & pricing strategy, franchise & distribution operations, warranty compliance, treasury, and accounting functions.Accomplishments•Appointed as Finance Representative to the Global Product Documentation task force.•Implemented improvements in pricing strategy reviews, including related option to purchase used vehicles.•Provided on-going monitoring improvements for dealer audits, and warranty claims.•Performed comprehensive operational and financial due diligence reviews on acquisition targets.

Led the financial management functions for NIKE’s Global Brand Management & Marketing Divisions with annual budgets exceeding $1 billion.Accomplishments•Implemented the first Sports Marketing Assets Management database outlining endorsement payments, product comps, and royalties.•Prepared scenario planning models for executive management to rationalize proper level of spending by sport and category. •Created financial planning tools for category managers to apply financial targets.

Co-architected the European audit approach for Nike’s multinational European Operations during a time of significant change and business consolidation. Provided on-going audit and process analysis services to 10 country business units that were converging into one NIKE European entity.Accomplishments•Created a uniform and comprehensive audit approach to evaluate each individual country’s business unit, in accordance with its assigned accountabilities and objectives.•Provided on-going consulting to the centralized distribution operations in terms of cycle count, and product handling procedures using a best practice approach.•Performed comprehensive construction audit of Nike’s largest single operating facility to measure achievement of objectives and monitor cost compliance.

Managed the corporate audit and operations review responsibilities for the NIKE Brand, Cole Haan, Sports Specialties, and Tetra Plastics entities at a time when regional revenues were advancing 33% per year. Supervised a staff of five audit professionals. Accomplishments•Constructed and performed comprehensive risk model for company.•Devised approach to measure entity level controls by utilizing workshops and anonymous voting function.

Planned, managed, and executed highly effective financial audits for NIKE, and several other clients in manufacturing, mining, forest products, banking, and local government industries.