Owner
Current• Pioneered the conceptualization, development, and launch of a successful cryotherapy business from the ground up and ensure ongoing sustainable business development by strategizing and leading growth initiatives.• Oversee the sale of wellness/recovery services and products, including whole-body cryotherapy, IV therapy, vitamin injections, cryo-slimming, and infrared sauna.• Leverage strong interpersonal communication skills to execute strategic negotiations and secure optimal terms and pricing for the business, including negotiating the commercial lease and buildout of a 1,000 sq. ft. office space.• Guide the end-to-end sales lifecycle from lead generation and initial outreach to close, achieving optimal sales conversion rates via relationship building, digital marketing, sales event coordination, incentives, and competitions; led events such as the Strengthen in the City health & wellness event with local gyms and wellness studios, a sales event to improve sales at a soccer tournament, and a health event/fundraiser for It’s All About the Kids.