Omni Channel Advertising Campaigns: Spearheaded cross-functional teams to create and implement innovative data-driven advertising campaigns that resonated with target audiences. Omni Channel Marketing Campaign Consistency: Guide the creative team to maintain a consistent brand image and messaging strategy across all digital channels, including websites, apps, social media, and digital advertising. Leading the creation, a unified and memorable user experience for technology and SaaS products through solution-centric storytelling. All work is created in Adobe XD, Illustrator, InDesign, Premier Pro, and After Effects. While being managed in Adobe Workfront for collaboration and approvals.Data-Driven Optimization: Stress the importance of data-driven decision-making in creative development. Encourage the creative team to analyze user engagement and conversion data to refine marketing assets continuously. A/B testing, user feedback, and performance metrics should inform iterative improvements to maximize the effectiveness of advertising efforts.Creative Brand Development: Led the conceptualization and execution of brand strategies bases off style guides we create with collaboration of stake holders, successfully elevating the market presence of a $2 billion access controls company. Developed and maintained a cohesive brand identity across all platforms, including advertising, websites, and social media.Website Creation and Optimization: Enhanced user experience and drove a substantial boost in online lead generation and sales. Utilized SEO best practices and responsive design to ensure optimal performance on various devices.Collateral Development: Produced visually compelling graphic design and informative collateral materials, including brochures, data sheets, and product catalogs, maintaining brand consistency style guides and improving sales.

Leadership in brand identity development, website creation, app design and copywriting, strategic digital advertising initiatives, as the Chief Creative Officer at Juice Limited agency.• Successfully executed the go-to-market marketing strategy and creative development for www.meta.app, a versatile B2B/B2C Healthcare App, with a keen focus on digital media strategy, UI/UX refinement, and optimization efforts.• Developed the strategic positioning for "THE INVISIBLE ORTHODONTIST" (website developer & digital marketer) during the challenging COVID-19 pandemic era.• Assumed leadership in formulating a sophisticated in-store signage and display creative strategy for MyEyeDr Inc. retail, enhancing their brand presence.• Revitalized the Redbox Perks loyalty program within the entertainment sector, resulting in a comprehensive graphic design & copywriting rebranding of the style guide.• Orchestrated a strategic transformation for https://www.jobpapers.com/, positioning it as the foremost rolling paper brand in America through the data-driven approach of quantitative and qualitative research, and overseeing the design and copywriting aspects.• Led a comprehensive rebranding initiative for www.inteqinsights.com, an advertising agency, encompassing strategy formulation, style guide development, digital advertising campaigns, website redesign, presentation template creation, and content production including photography and video content.

Strategic Brand Management: Led comprehensive brand strategies for diverse clientele, resulting in consistent brand growth, increased market share, and enhanced brand equity.Data-Driven Advertising Campaigns: Implemented data analytics and consumer insights to inform advertising campaigns, optimizing ROI and achieving a 2x revenue increase. Winning Fireball Whiskey, A2 Milk Company, and Ceannate.Multi-Channel Marketing: Directed integrated marketing efforts across digital, traditional, and emerging channels, harnessing the power of omnichannel campaigns to expand brand reach and engagement.Team Leadership: Oversaw a high-performing marketing team, fostering creativity and innovation, resulting in award-winning campaigns.Strategic Partnerships: Forged key partnerships with industry leaders and influencers, elevating brand visibility and fostering mutually beneficial collaborations.Digital Transformation: Spearheaded the agency's digital transformation, leading to a 40% increase in digital advertising revenue and enhancing the agency's competitive edge.Thought Leadership: Published thought leadership content and participated in industry events, positioning the agency as an authority in the advertising field and attracting new business opportunities.

Rallied a team of 8 CMOs, each overseeing distinct Business Units, fostering cross-functional collaboration and synergy.Orchestrated the seamless operation of 6 executional divisions encompassing digital marketing, mobile marketing, in-store signage, print, PR, and social media, by managing agencies & full-time employees to execute a wide spectrum of advertising initiatives.Consistently improved IPSOS ASI scores year over year, demonstrating a commitment to enhancing customer perception and satisfaction.Elevated the profitability of Kmart Promotional TV, surpassing all advertising initiatives within Sears Holdings, contributing significantly to the organization's bottom line.Managed a budget exceeding $300 million for more than half of my time in this position.Pioneered a comprehensive company-wide repositioning agency review, shaping the brand's positioning for future growth and success.Orchestrated large-scale projects involving hundreds of stakeholders, demonstrating adept project management and leadership skills.Results:Forged a pivotal business partner relationship that resulted in the highly acclaimed "Ship My Pants" campaign, which garnered prestigious industry awards, including four Cannes Lions and a Gold Effie, driving a remarkable 600% increase in sales.Achieved recognition with two Gold Lions at Cannes for the Joe Boxer/Inactivity Tracker campaign, accompanied by a 10% sales boost.Oversaw the end-to-end production of over 200 TV and digital video commercials annually, ensuring timely delivery and enhancing ROI from 3x to 4x.Achieved a notable 30% sales increase for Layaway, highlighting an exceptional track record of revenue growth.

Crafted globally acclaimed advertising campaigns that garnered prime-time coverage on morning talk shows, extensive attention from prominent news outlets, extensive coverage in industry publications, and earned acclaim at distinguished awards shows.Pioneered early adoption of digital transformation within the retail sector, leading a major brand through a groundbreaking evolution.Demonstrated creative expertise across diverse verticals & initiatives, including healthcare, government, and education, back to school advertising, holiday advertising, enterprise and small business advertising.Cultivated and nurtured an award-winning in-house team of digital marketers and creatives, resulting in a substantial cost-saving of $6 million.Spearheaded the development, strategy, and execution of officemax.com, playing a pivotal role in driving its success.Oversaw a team of 75 professionals, comprising both in-house and agency talent, ensuring seamless collaboration and creative excellence.Co-Chaired the development of a company-wide value proposition, contributing to a unified brand message.Led the strategic vision behind the iconic elfyourself.com campaign in 2006, recognized as the #1 campaign of the year, with ongoing profits from elf downloads exceeding $1 million and numerous creative awards.Managed ownership of both B2C and B2B portals on officemax.com, collectively generating over $1 billion in revenue.Held Profit and Loss (P&L) responsibility for officemax.com, demonstrating financial acumen and accountability.Implemented user interface (UI) and user experience (UX) enhancements to the USPS portal, resulting in industry-leading conversion rates.Successfully managed SEM/SEO and Social Media responsibilities, outperforming competitors like STAPLES on Facebook, despite a significantly lower advertising budget.