Mark Richardson (Acim)

Mark Richardson (Acim) Email and Phone Number

Marketing Executive @ Group Rhodes
Kingston upon Hull, GB
Mark Richardson (Acim)'s Location
Kingston Upon Hull, England, United Kingdom, United Kingdom
Mark Richardson (Acim)'s Contact Details

Mark Richardson (Acim) work email

Mark Richardson (Acim) personal email

n/a
About Mark Richardson (Acim)

I am an ACIM-accredited dynamic, passionate, and highly experienced strategic and digital marketing professional, having successfully graduated from the CIM in digital marketing. With almost 20 years of marketing experience, I am accustomed to leading marketing initiatives and possess considerable expertise in digital marketing across web development, content management (landing page case studies and news articles), search strategies, user experience, analytics, email, and social media. Marketing ExperienceI have worked for leading brands within the B2B, NFP and B2C environment specialise in the delivery of cohesive marketing, digital and brand strategies. My expertise spans, strategic and tactical marketing, project management of digital platforms (corporate websites, online booking systems, and social), delivering cohesive brand messaging, integrated campaigns, product launches, managing the creative process and supplier relationships and leading marketing initiatives.During my employment at Shipham Valves, I successfully delivered a new corporate website, implemented a search marketing strategy, project managed several product launches, implemented a 360 immersive experience, and launched a new range of complex technical product literature. Business AdministrationI also hold vast experience working within business administration environments. Key Skills• Strategic development and tactical implementation of marketing plans and campaigns• Project manage corporate websites and e-commerce sites (corporate websites, online booking, e-commerce platforms, and content management strategies)• Develop digital and website roadmaps and search strategies• Deliver social content and video strategies and video editing (using Adobe creative tools and Canva)• Develop complex technical marketing collateral (literature, catalogues, case studies & POS)• Managing brand guidelines and brand custodian (across channels)• Project manage new product launches & brand development• Event management – event coordination, project management open days & host breakfast seminars• Brief and project manage creative and digital agencies• Produce management data (Such as CPL, CPC, ROI, AOV) • Utilising analytical tools (Google Analytics & Search Console)• Utilise digital tools such as WordPress, Magento, AWR Cloud, Hootsuite, and One Drive• Develop marketing toolkits and strategies for local branch operations• Budgetary management & managing supplier relationships

Mark Richardson (Acim)'s Current Company Details
Group Rhodes

Group Rhodes

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Marketing Executive
Kingston upon Hull, GB
Website:
grouprhodes.co.uk
Employees:
43
Mark Richardson (Acim) Work Experience Details
  • Group Rhodes
    Marketing Executive
    Group Rhodes
    Kingston Upon Hull, Gb
    View
  • P.A.U.L For Brain Recovery
    Marketing Manager
    P.A.U.L For Brain Recovery Feb 2024 - Present
    Kingston Upon Hull, England, United Kingdom
    View
  • Shipham Valves Limited
    Marketing Executive
    Shipham Valves Limited Sep 2021 - Dec 2023
    Brough, England, United Kingdom
    During my employment at Shipham Valves, I successfully delivered a new corporate website, implemented a search marketing strategy, project managed several product launches, implemented a 360 immersive experience, and launched a new range of complex technical product literature.Responsibilities included:• Develop and implement strategic and tactical marketing plans • Project manage digital strategy (Corporate website, email platform, and social channels)• Project manage and develop complex technical literature and product brochures• Corporate branding and brand compliance• Managing brand guidelines and brand custodian• Execute multi-channel campaigns and product launches (integrated, digital, direct, and PR)• Implement video strategy (Editing, 360 immersive experience, and brand)• Coordinate all worldwide events and exhibition logistics and procure exhibition stands• Analyse CRM and analytical tools (Google Analytics, Google Search Console & NetSuite) • Manage social media channels, engagement and manage external agency relationships• Manage PR and Trade Media • Control budgetary spending and review campaign performance
    View
  • Cranswick Country Foods Plc
    Human Resources Assistant
    Cranswick Country Foods Plc Jun 2021 - Sep 2021
    Hull, England, United Kingdom
    This temporary role consists of supporting the Human Resources Team through the delivery of effective administrative processes, supporting all elements of the agency worker transfer process, update the HR system with key information and proof-checking all departmental documentation.
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  • Hurst Doors
    Marketing Manager
    Hurst Doors Jan 2021 - Jun 2021
    Hull, England, United Kingdom
    Responsibilities included:• Develop and implement strategic marketing plans (across product categories)• Develop and project manage digital strategy (WordPress)• Develop marketing collateral for trade and end-user customers• Execute integrated marketing campaigns & manage data• Manage social media channels and engagement• Project manage external agency relationships & analyse Net Promoter Score
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  • Hfr Solutions Cic
    Marketing Co-Ordinator - Delivering Strategic & Digital Marketing Strategies
    Hfr Solutions Cic Nov 2015 - Jan 2021
    Hull, United Kingdom
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  • Cpd Direct
    Marketing Co-Ordinator
    Cpd Direct Jul 2013 - Nov 2015
    Hull
    In my capacity of a Marketing Co-ordinator, I provided strategic and tactical marketing direction for the development of the digital and marketing strategies and routes to market. My role compassed implementing strategies and tactics across the complete marketing mix and covered the following elements;• Strategic and Tactical Marketing Plans• Digital Marketing• Project Managing Ecommerce Platform• Developing & Implementing Search Engine Optimisation• SEM & Paid Marketing• Web Analytics & MI• Brand Development• Social Media Marketing• Budget Management• Integrated Marketing Campaigns• Project Managing Marketing, PR & Digital Agencies• Strategic Marketing Plans• Campaign Planning & Management• Events Marketing• PR & Media Relations• Content Management• CRM• Product Launches• Internal and external communications• Project Management
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  • Portakabin Ltd
    Marketing Officer
    Portakabin Ltd Oct 2011 - Jul 2013
    York
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  • Chem-Dry Franchising Ltd
    Marketing Executive
    Chem-Dry Franchising Ltd Oct 2006 - Oct 2011
    Beverley
    In my capacity as a Marketing Executive my responsibilities included the development and implementation of best practice strategic, tactical and digital marketing plans. My role covered online channels such as managing the corporate website, social media platforms, online booking system and e-commerce site coupled with the development, execution and analysis of marketing campaigns via Pay Per Click Advertising, email, direct mail and print media.Marketing projects were executed across B2C, B2B, commercial and retail sectors, supporting brand development initiatives, new product launches and franchise marketing activities. I also controlled the marketing budget and project managed various external agencies such as digital and creative partners and various printers. I was also responsible for managing brand and corporate communications across media channels such as email marketing, social media, events and PR to reinforce the brand and meet departmental goals. I also implemented best practice search engine marketing techniques, digital strategies and using analytical programmes such as Google Analytics and Facebook insights.
  • Taylor Syms Pr & Marketing Agency
    Temporary Marketing Role
    Taylor Syms Pr & Marketing Agency Jan 2006 - Feb 2006
    Beverley
    This temporary role at a leading creative and PR agency involved executing project and agency based activities such as general marketing tasks, database development, database mining and business development tasks.
  • Mcgurk Group
    Marketing & Sales Co-Ordinator
    Mcgurk Group Mar 2004 - Jan 2006
    East Yorkshire
    My employment with design, print packaging and origination specialists the McGurk Group involved working across the complete B2B marketing mix providing dynamic marketing support and campaign planning for the group’s business divisions.Tactical marketing activities and effective communications were driven through PR and media relations, direct marketing and the development of corporate literature to support the sales team. My other responsibilities included database development, corporate hospitality, working with major UK brands, managing digital assets and developing new business opportunities.
  • Bea Fastening Systems
    Sales Office Supervisor/Marketing Co-Ordinator
    Bea Fastening Systems 2001 - 2004
    Beverley
  • Butler Group
    Divisional Team Leader
    Butler Group 1996 - 1999

Mark Richardson (Acim) Skills

Digital Marketing Direct Marketing Marketing Strategy Integrated Marketing Email Marketing Social Media Marketing Lead Generation Seo Online Marketing Marketing Digital Strategy Marketing Communications Online Advertising B2b E Commerce Social Media New Business Development Brand Management B2b Marketing Management Google Analytics Sem Business Development Brand Development Web Marketing Strategic Planning Sales Managing Agency Relationships Public Relations Web Analytics Strategy Corporate Communications Website Development Facebook Content Management Event Marketing Campaign Management B2c Marketing Npd Product Launches Market Planning Google Adwords Seo Copywriting Media Relations Direct Mail Copywriting Corporate Branding Marketing Research Market Research Press Releases Ppc

Mark Richardson (Acim) Education Details

Frequently Asked Questions about Mark Richardson (Acim)

What company does Mark Richardson (Acim) work for?

Mark Richardson (Acim) works for Group Rhodes

What is Mark Richardson (Acim)'s role at the current company?

Mark Richardson (Acim)'s current role is Marketing Executive.

What is Mark Richardson (Acim)'s email address?

Mark Richardson (Acim)'s email address is ma****@****o.co.uk

What schools did Mark Richardson (Acim) attend?

Mark Richardson (Acim) attended Cim | The Chartered Institute Of Marketing, Google Analytics Academy, Cim | The Chartered Institute Of Marketing, Ics Learn, Cim | The Chartered Institute Of Marketing, The University Of Humberside, Hull College Of Further Education.

What are some of Mark Richardson (Acim)'s interests?

Mark Richardson (Acim) has interest in Social Media, Marketing, Digital Marketing, Sport And Current Affairs, History.

What skills is Mark Richardson (Acim) known for?

Mark Richardson (Acim) has skills like Digital Marketing, Direct Marketing, Marketing Strategy, Integrated Marketing, Email Marketing, Social Media Marketing, Lead Generation, Seo, Online Marketing, Marketing, Digital Strategy, Marketing Communications.

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