Mark-Anthony Herring Email & Phone Number

Las Vegas, Nevada, United States

The Venetian Las Vegas is a luxury hotel and casino resort located on the Las Vegas Strip.As the Director of Product Management, eCommerce Marketing, I am responsible for defining the vision, roadmap and execution of the reservations website for Venetian Las Vegas. I work to craft and proactively iterate a product vision, strategy and roadmap to influence stakeholders with product narrative that is clear, concise and easy to understand.Direct critical functions encompassing product planning, requirements gathering, documentation, roadmap creation, UAT, analytics, and product iteration.Facilitated successful redesign of the reservation website https://www.venetianlasvegas.com/booking to optimize for conversion and product mix.Perform user experience testing with moderated and unmoderated consumer research tests.Manage various product teams both internal and external including: Merchandising/UX, Design, Development, UAT/QA Resources, Revenue Optimization, Website Analytics, Content, Digital Partnerships, ADA Compliance, and Performance.Manage the CRO A/B testing initiative; that delivers over a 350%.

Las Vegas, Nevada Area

• Managed new digital product and experience opportunities including mobile touch-points to drive impacting customer and business outcomes.• Collaborated to develop cross-channel strategic plans and product road maps to achieve measurable results.• Build trusting and effective relationships with cross-functional teams: UX, engineering, marketing, brands, regulatory compliance, and data analytics.• Lead multi-functional teams to develop products that connect user experience and strategy to achievebusiness goals.• Evaluated performance data and customer input to continuously improve the user experience and outcomes.

Las Vegas, Nevada Area

Responsible for driving development of the Casino Loyalty Systems• Defined product features that enhance loyalty marketing opportunities for customers• Responsible for disseminating product knowledge on available applications in the Aristocrat suite• Managed customer relationships and expectations by communicating the project timeline, schedules, while aligning engineering resources

Las Vegas, Nevada Area

Worked with with senior management of casino clients to develop strategic marketing campaigns to increase profitability and customer visitation. Assisted in client acquisition with marketing analysis and product presentations. Helped create marketing plans with a focus on revenue optimization by identifying database lifecycle segmentations that allowed clients to increase performance of their marketing initiatives.

Las Vegas, Nevada Area

• Assess and define potential risks and opportunities in viable Moveline marketing channels• Build and optimize paid search campaigns for customer acquisition and recruiting purposes• Promote Moveline’s library of original content and measure / report its performance• Manage the execution of email, digital, mobile marketing content, print, direct mail, and sales campaigns• Monitor and optimize performance of our growth and oversee improvements or strategy shifts• Prepare reports for internal and external stakeholders on the effectiveness and ROI of campaigns• Analyze user behavior patterns in Google Analytics and present opportunities / issues to Producthttps://www.moveline.com/

Las Vegas, Nevada Area

Created and defined and execute all goals, strategies and tactical execution of the marketing campaigns via digital platforms including the Mobile Product teams on iOS and Android for the organization.• Oversaw the strategy and execution of Corporate Websites, mobile app content development, email marketing, social media and online advertising creating demand of new customer acquisition• All inbound and outbound marketing programs- content marketing, paid search, social, SEO, email, display advertising, retargeting, testing, mobile marketing,affiliate marketing• Directed utilization of Google Analytics, CRM and Media tracking tools• Contributed to an online rewards platform that has over 100k subscribers• Managed Online Advertising: $2m+ online advertising budget that produces up to 11x ROAS• E-Mail Marketing: 70m annual sends that produces industry leading metrics: Open, CTR and engagement to produce consistent and robust revenue generation

Luxor And Excalibur Casino And Hotels

• Directed the campaign management team for the 5th and 8th largest hotels in the world with 8,400 rooms combined.• Developed and implemented direct marketing programs and campaign management best practices, craft marketing strategy with all property verticals.• Designed distinct marketing programs that increased customer on-property spend and trip frequency while implementing sound test and control techniques to formally evaluate marketing initiatives.• Increased income through refined targeting and rationalized customer reinvestment.• Managed external vendor relationships to support database marketing campaigns.

Las Vegas, Nevada Area

• Conducted training with operating departments to ensure that users implement Aprimo Campaign Management and other loyalty programs to receive maximum benefit from available features for 11 MGMR properties.• Supported property marketing initiatives and marketing group by advising marketers on Campaign Management functionality and marketing best practices.• Built and nurtured lucrative alliances with corporate, property, information technology, and vendor contacts.

• Participated in the product development life cycle from conception to completion. Oversaw the development of business and technical requirements, system design and development, QA testing, deployment, and support transition. Provide sales and marketing support for both fielded and demo sites. • Managed internal and external customer relationships and expectations by communicating the project timeline, schedules, status and progress. • Represented IGT in an international training trip to Slovenia to train the HIT Casino Group on the Advantage Gaming Software. Communicated status updates to HIT Group executives while offering training to casino floor staff.• Coordinated with compliance and regulatory bodies to ensure regulatory constraints are met. • Helped to resolve regulatory issues at the Hard Rock Field Trial by working with IGT Engineering and the NGCB to develop auditing reports that would satisfy requested auditing procedures allowing the field trial to conclude.

• Assisted in the development and implementation of strategic marketing campaigns.• Worked closely with MGM MIRAGE property executives, graphic designers, production team, direct mail staff, vendors and analysts to fulfill the marketing and advertising needs of MGM MIRAGE properties.• Provided critical patron database marketing information to help the client target their optimal customers.• Managed and direct all aspects of direct mail and e-mail campaigns including creative, data mining and fulfillment for assigned properties.

• Worked directly with the V.P. of Hotel Operations to maximize efficiencies of hotel departments.• Performed forecasting and budgeting including Annual Budget.• Analyzed staffing and cost control for departments within Hotel Division.• Created ad hoc reports and ROI analyses for special projects and requests for various department heads.• Prepared and presented financial analysis in monthly department head meetings for hotel departments

• Performed budget reporting, forecasting, and daily maintenance and manipulation of financial database.• Reviewed and analyzed monthly consolidated financial results of all profit centers.• Created ad hoc reports that provided analytical support to departments on projects and activities.

Bachelor Of Science (B.S.), Finance

Spanish, Indigenous Culture

Fluent in Spanish