Mark Aplin Msc Email & Phone Number

Basingstoke, Hampshire, Gb

Bristol, Gb

1) Played key Board member and Senior Management role to build Verex as the no.1 in a niche insurance and accident management sector.2) Delivered sector leading sales results by designing and implementing marketing strategy to a) maximise car insurance policy sales and b) maximise accident aftercare claims deployments. 3) Oversaw the multi-channel marketing strategy and day-to-day marketing activities. 4) Led tender/sales process with corporate clients.5) Oversaw B2B account management with 12+ vehicle manufacturer clients to deliver 17 major programmes.6) Developed and launched new products. This included national promotions such as Free Insurance in conjunction with VM partners to help them increase new car and parts sales. 7) Oversaw customer journey; the digital experience (social, marketing automation, websites); the customer acquisition and retention strategy.9) Achieved year on year online sales growth following launch of new quote and buy insurance websites across 12 VM brands. 10) Delivered marketing strategy that achieved industry-leading accident management vehicle repair deployments, measured by market share of total annual accidents by vehicle car parc.11) Introduced marketing automation tool.12) In addition to the responsibilities of marketing and product, was also responsibile for: the insurance sales and customer services call centre, managing 70 call centre staff - managed the 12 business field managers who worked with 1200+ motor dealers to promote insurance products13) Identified & implemented change management process to transform call centre from a customer service to a sales culture. Achieved industry leading conversion rates.14) Directed the Verex National Sales Field Team (12) who visited motor dealerships. Introduced a number of initiatives such as a changing the sales focus centrally and determined dealer visit cycles

Bristol, Gb

1) Launched newCo. Verex into the UK and developed the B2B sales and marketing strategy to win affinity partners away from existing established major motor insurer market leaders, such as Aviva, RBS, RAC, RSA, Zurich and Direct Line & within 5 years, achieved 20 major affinity contracts & developed and implemented a distinctive brand strategy2) Developed marketing proposition, challenged the industry 'status quo' existing B2C motor insurance and accident management propositions. Developed B2C retail strategy to acquire new retail customers under the new affinity partner relationships3) From scratch, developed the company marketing plan and set up the marketing department. 4) Designed and executed product marketing strategies to target specific customer segments. 5) Led the new product team, and provided the project management.6) Collaborated with a variety of cross-functional internal teams, external partners and suppliers.

Bristol, Gb

Member of 'start-up' team to achieve objective of £6m investment from City investors to launch a niche motor insurance broker, focused on partnering with vehicle manufacturers to deliver FNOL solutions.Developed unique motor insurance and accident management product proposition through market research and in-depth analysis.Developed the sales proposition for investor roadshows. Provided the strategic and operational planning for new company launch

Managed the client accounts to deliver proactive PR and communication strategies. Clients included multi-national Financial Services businesses.

London, Gb

Utilised knowledge from previous role at SSgA to create communication strategies for Fund Management company clients. Included extensive copywriting, developing media relationships and liaison with client’s marketing and communications teams

Boston, Ma, Us

Operational support and performance reporting to Investment Fund Managers. Passed the Investment Management Certificate (IMC).

Ba (Hons) Urban Planning And Business

Msc, Management And Marketing

Education record

Education record