Backed by Horizons Ventures and working with a great team to commercialise some cutting edge technology that will help us to replace plastics and aluminium in food packaging

Leading change delivery at an Enterprise level within the business bank arm of the NAB

Optimising sales from the four group websites ;- Country Road, Witchery, Mimco and Trenery, by focusing on User Experience, and leading internal cultural change around UX and design thinking. Our aim is to link up all the digital channels, as well as digital in-store, to provide a world class customer experience.

Working closely with the David Jones Exec team to create a three year plan for online, to take David Jones to global best practice for online department stores, leveraging all the learnings from Woolworths RSA and the Country Road Group. Part of the global search to find a person to implement the strategy, and sat on the Woolworths team that decided on the technology partner that would underpin this execution

In charge of the Wittner customer experience across all digital channels across 70+ retail stores. Launched two new websites on the Magento platform, implemented Salesforce CRM, designed a new fulfilment system, and piloted two in-store initiatives:- interactive mirrors, and iPad payments linked to Facebook and Pinterest

Championing the use of design thinking throughout the organisation, to improve the end to end customer experience.Building and leading a small team of service designers with mixed skillsets across human factors, psychology, ethnographic design and sociology.

Leading the use of Customer-Centric design within NAB, both within the Oracle re-platforming program, and the broader bank. We use a range of design techniques in our immersion centre, including bodystorming, prototyping and user testing.Successes to date on an ATM from paper prototype to real product in branch, also wayfinding, mobile banking behaviours and credit card sales