Product Marketing Director
Atlanta, Georgia, Us
Responsible for GTM strategy, product positioning, and marketing implementation for Pocket Geek® Home, a Connected Home product that delivers comprehensive technical support, privacy and ESC protection for Wi-Fi connected devices in consumer households. Initiated and directed essential GTM efforts including consumer research, thought leadership, product positioning, pitch decks, sales enablement materials, websites, customer acquisition, communications and engagement campaigns. Helped inform and guide product development, including product constructs and web/app UX. Effectively collaborated with Research, Strategy, Business Development, Creative Agencies (external and internal), CX, UX, CRO, Dev, Fulfillment, PR, Compliance and Legal teams to deliver all of the above. Instrumental to selling product into T-mobile, Xfinity, and Spectrum.