Mark Reynolds Email & Phone Number

San Francisco, Ca, Us

At the world's largest membership association of eye care physicians and surgeons, I am frequently recruited to lead or support complex, cross-functional projects requiring creativity, innovation, collaboration, and extensive digital operations expertise.Launch of American Academy of Ophthalmic Professionals (2023) Direct strategic communications and support product development for the new membership community serving clinical teams. Digital Engagement Team (2023) Recruited by Academy leadership for strategic team developing omni-channel solutions (including content production and AI) that effectively engage diverse audiences across multiple platforms. Eyecelerator (2020 - 2023) Recruited by senior executives to establish and direct brand communications, content production, and digital platforms that now connect 7000 physicians, educators, investors, and healthcare executives. Successful business conferences have generated a meaningful new revenue stream for the Academy. Upgrade Communications Platform (2018) Directed re-platforming of legacy technology, reducing email production by 50% and enabling the efficient distribution of targeted communications to thousands of constituents each month. Day-to-Day- Lead strategic business planning and lifecycle marketing for education products and services- Manage multiple websites and e-commerce including retail merchandising, vendor management, operations, analytics, design, and optimization- Produce creative content that adds value and anticipates constituent demands- Serve on the executive Brand Team, ensuring consistency across business channels- Support membership acquisition and retention

San Rafael, Us

Key leader transforming an expressive arts program (offered free to children in seven Bay Area counties) into a professionally managed non-profit organization. Collaborative efforts with the executive director and board to utilize data-driven strategies, innovative content, digital business tools, and streamlined processes, have yielded significant year-over-year increases in donations and program offerings.

Established the direct-to-consumer/e-commerce business for a lifestyle-driven personal electronics startup, consistently surpassing revenue goals while addressing retailer conflict, counterfeiting, a dynamic P&L, and ambitious growth targets. (Acquired by Homedics December, 2015)

Led design, merchandising, product development, e-commerce/digital operations and optimization of 100+ branded online stores for an international portfolio of creative clients.

Directed digital strategy and managed teams that developed websites, digital experiences, and the first direct-to-fan e-commerce platforms for an artist roster led by pop music superstar Rihanna.

This UK-based start-up's mission was to develop a fully integrated direct-to-fan artist services platform in North America.

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Served as executive producer and a primary architect of global content strategy, media production and IP licensing for this early mobile entertainment start-up.

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Generated annual channel sales of $36M by identifying revenue opportunities and initiating licensing agreements with music labels/publishers/rights owners, and merchandising that repertoire across digital and direct mail distribution channels.