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B2B marketer and Digital Media StrategistSocial Media Strategy (petvillage)Brand strategy and pre-launch PR (ANZRP/techcollect)Brand Communications (Stibo)Customer reference program and digital PR (aWorkbook)

Delivered project to develop the ANZRP brand and TechCollect brand strategy and brand identity. I also led the initial B2B PR efforts to enlist members to the organisation, generating significant coverage in the trade media.

Marketing consultantMedia training (EMC)Corporate Brand identity (Serious Staging)Showreel production (Serous Staging)Sales Conference Event Producer (Serious Staging/Bosch)Pitch consultant (Fleishman Hillard)

Facilitated regional marketing weekly staff meetings, driving regional quarterly staff alignment and twice-annual staff performance reviews in partnership with HR. Concurrently led the Asia Pacific regional B2B branding campaign to the business audience, aligning the executive stakeholders and in- ternal teams to meet campaign targets with influence over tens of millions of dollars of marketing spend.

Formed and led the Marketing Services team of 12 staff across the region, responsible for Intel’s below the line marketing. Brand activation across digital campaigns, intel.com, retail branding, marcom, demand generation events and brand identity. Managed the below-the-line marketing for Intel’s Centrino notebook chip across the region -- Intel’s largest and most complex launch since Pentium, across retail merchandising, marcom, multi-country launch events, 5 country experiential marketing events, and roadshows. Led the consumer campaign across Asia Pacific, successfully influencing the executive team to invest further in brand building in South East Asia to align the brand investment with expected future revenue.

Led Intel’s branding for Hong Kong including advertising, consumer brand activation activities, trade marketing and business development. Defined and led partner marketing programs with trade business partners. Secured and drove high profile co-marketing program with local telco PCCW. Conceptualised and drove Intel’s first ever WIFI roundtable with telcos and corporate office landlords to drive market adoption. Led the retail engagement with PCCW, Broadway and Fortress.Drove Intel’s digital branding to build Intel relevance online and create aspiration and demand for high end PCs. Drove 3 successful regional experiential digital programs from concept to site strategy, media and promotion (Hong Kong Handover, Taj Mahal, Intel CEO visit) generating millions of page views.

Reporting to the regional marketing director, I hired and led Intel's regional public relations team across Asia Pacific. This team's charter covered the full gamut of media relations, from product communications, issues management, executive speakership, thought leadership to crisis communications.Built and led Intel's PR team across Asia Pacific, take the team from one person to 12 across Asia, dramatically expanding Intel’s media coverage by over 300% in top tier trade, business and consumer media across Asia Pacific. Led Asia Pacific-wide PR launch for Pentium II, Pentium 3 and consumer PR launch for Pentium 4. Defined PR strategy and messaging for Andy Grove trip to China and Taiwan, generating very significant press coverage.Received Intel’s highest award for 20th anniversary of the microprocessor campaign which generated hundreds of top tier media clips.

Led the account strategy and PR programs for high technology accounts at Edelman including IBM, Legend, HKANA, EMC and Broadvision.

Account director for the leading account (Lotus) for Australia's most respected technology PR agency.  Clients included: Banyan, SCO, DEC, Intergraph, General Datacomm.