I have 20+ years’ experience working in the search and digital marketing industry. Most recently I was Managing Director of Performics Australia (previously known as FirstClick Consulting) where I worked for seven years. Prior to that I worked at Google for 3 years, where I was a member of the Google Australia leadership team and the Vertical Head of Auto, Local and Classifieds. I also set up Google’s Melbourne office in 2006. I started my online career in 1997 at LookSmart (seven different roles in seven years, including Director of Search and Director of LookListings) and went on to work at Sensis on the development and launch of sensis.com.au. My experience spans the full gamut of digital marketing and management including SEM, SEO, digital strategy, conversion rate optimisation, analytics & reporting, and development and integration of marketing technology stacks. I'm currently consulting for a number of different businesses ranging from mature stage retail to early stage start-ups and concept development.