Mark A. Schreier Email & Phone Number

Salem, Va

Develop new client business by researching and contacting key potential clients to increase client base and revenue.• Strategically identify target companies and key decision makers in areas of purchasing, marketing, human resources, and total rewards programs.• Utilize multiple marketing methods to initiate first contact with Fortune 500 companies nationwide in an effort to establish a relationship and promote credibility of Robertson Marketing brand.• Prepare and send custom… Show more Develop new client business by researching and contacting key potential clients to increase client base and revenue.• Strategically identify target companies and key decision makers in areas of purchasing, marketing, human resources, and total rewards programs.• Utilize multiple marketing methods to initiate first contact with Fortune 500 companies nationwide in an effort to establish a relationship and promote credibility of Robertson Marketing brand.• Prepare and send custom marketing proposals and material to demonstrate value of a long-term relationship.• Achieving 90 percent success in converting sales calls into presentations through consultative selling that resulted in long-term contracts with high profile companies including Intermountain Healthcare, Price Waterhouse Cooper, Apache, and MetLife. Show less

Salem, Va

Managed high profile client accounts on the east and west coasts including CBS, Showtime Networks, The Hallmark Channel, FOX News and Sports, and Entertainment Tonight. • Highly collaborative in working with clients to develop, plan, and execute custom marketing merchandise, multimedia campaigns, live television production, and corporate events.• Provided creative ideas for merchandising products to enhance company image and promote television shows.• Demonstrated a high level of… Show more Managed high profile client accounts on the east and west coasts including CBS, Showtime Networks, The Hallmark Channel, FOX News and Sports, and Entertainment Tonight. • Highly collaborative in working with clients to develop, plan, and execute custom marketing merchandise, multimedia campaigns, live television production, and corporate events.• Provided creative ideas for merchandising products to enhance company image and promote television shows.• Demonstrated a high level of resourcefulness in finding unique products for niche markets.• Relentless in securing highest quality products and lowest possible cost for all levels or promotional products.• Achieved annual merchandise sales of $1.5 million annually.• Assisted Showtime Networks in winning the National Marketing Merchandising Award for a series launch by designing and delivering customized and unique promotional item nationwide. Show less

Roanoke, Va

Co-Exec. Dir. Miss Virginia Opportunity, Inc. 40-Year Miss America Volunteer. The Miss America Opportunity is the Largest Single Provider of Scholarships in the World for Young, Single Women, Making Available More than $5 Million Annually at Local, State, & National Levels of Competition.Director of Marketing, Fundraising, and Production, spearheading budget and production of LIVE webcast.Develop and execute successful fundraising drives with statewide volunteers.Manage… Show more Co-Exec. Dir. Miss Virginia Opportunity, Inc. 40-Year Miss America Volunteer. The Miss America Opportunity is the Largest Single Provider of Scholarships in the World for Young, Single Women, Making Available More than $5 Million Annually at Local, State, & National Levels of Competition.Director of Marketing, Fundraising, and Production, spearheading budget and production of LIVE webcast.Develop and execute successful fundraising drives with statewide volunteers.Manage television production team of more than 100 people including volunteers, contestants, broadcasting staff, union personnel and performers. Negotiate production costs and venue.Maintain year-round volunteer base. Schedule multiple groups while juggling production details for regional TV broadcast and worldwide webcast.Control $ 75,000 production budget earning additional annual revenue by adding paid pre-pageant internet and live paid text message voting. Improve pageant image with color, glossy competition magazine.Secure sponsors, including Geico, and other regional businesses. Lower expenses by securing more than $ 10,000 of in-kind donations and sponsorships.ACHIEVEMENTS:Upgrade Miss Virginia Pageant into a regional telecast by increasing total stations carrying the program from four to ten expanding state coverage from Virginia to eight surrounding states. Triple sponsorships and in-kind donations. Attract national celebrities as emcees and performers using free promotional tapings and production.Negotiate free media publicity for pageant broadcast through social media including live tweets, text message voting and an Internet vote telecast with results presented during telecast.Spearhead national fundraising drive for shooting victims' families in Newtown, CT, after school tragedy.Coordinate weekly volunteers for more than 10 years to raise money for a regional nonprofit organization. Show less

La Crosse, Wisconsin / Roanoke, Virginia

Developed, executed, and managed multimedia promotional campaigns for WFXR/WJPR FOX and WLAX/WEUX-TV FOX stations.• Increased local newscast ratings by 33 percent.• Doubled household and key demographic ratings for prime access programming.• Negotiated and secured the largest co-op dollar amount nationwide for key early fringe time programming of the Judge Judy show and doubled household and key demographics beating Seinfeld and Wheel of Fortune for the first time… Show more Developed, executed, and managed multimedia promotional campaigns for WFXR/WJPR FOX and WLAX/WEUX-TV FOX stations.• Increased local newscast ratings by 33 percent.• Doubled household and key demographic ratings for prime access programming.• Negotiated and secured the largest co-op dollar amount nationwide for key early fringe time programming of the Judge Judy show and doubled household and key demographics beating Seinfeld and Wheel of Fortune for the first time ever.• Successfully negotiated free out-of-station advertising from other media during ratings period.• Developed partnerships with syndicators to gain national television exposure of local current events.• Executed contests and promotional campaigns, winning a national FOX award and increasing revenue.• Produced and co-hosted live, six hour Easter Seals Moviethon fundraiser.• Scheduled and produced strategic on-air demo themed promotional spots and multimedia platform campaigns.• Arranged local and regional media headline stories with FOX Prime and secured interview with relevant celebrities to engage viewers.• Managed staff providing leadership and mentoring, production support, and development.• Strategically managed $1 million annual budget for sweeps and ratings multimedia campaigns. Show less

La Crosse, Wisconsin

Director of News Promotions and Public Affairs - 1992 to 1994Managed promotional campaigns, news and programming promotions, and public service events to increase ratings and revenue. • Significantly increased household and key demographic ratings for early and late local news broadcasts. • Developed multimedia partnerships and public service announcements that resulted in the largest toy donation in the program’s history and the acquisition of additional charitable… Show more Director of News Promotions and Public Affairs - 1992 to 1994Managed promotional campaigns, news and programming promotions, and public service events to increase ratings and revenue. • Significantly increased household and key demographic ratings for early and late local news broadcasts. • Developed multimedia partnerships and public service announcements that resulted in the largest toy donation in the program’s history and the acquisition of additional charitable events.• Planned and produced the station’s live telethon raising more than $125,000 for cancer and heart disease research. Show less

La Crosse, Wisconsin

Managed over twenty newsroom employees and provided direction and input on content for four daily news broadcasts. Created viewer-engaging newscasts with seamless social media / multi-platform integration.