As of June 18, 2019 I have officially retired.

• Direct the day-to-day distribution, sales and marketing operations.• During my first 9 months, I pinpointed and exploited the company’s best sales channels, increasing overall sales by 8%, in an extremely competitive environment.• Analyzed and identified the most strategic territories for lighting sales, then located, interviewed, hired and trained an independent business development team to work these territories.• Crafted all promotions, product launches, programs, trade shows,… Show more • Direct the day-to-day distribution, sales and marketing operations.• During my first 9 months, I pinpointed and exploited the company’s best sales channels, increasing overall sales by 8%, in an extremely competitive environment.• Analyzed and identified the most strategic territories for lighting sales, then located, interviewed, hired and trained an independent business development team to work these territories.• Crafted all promotions, product launches, programs, trade shows, training materials and industry events, then created and deployed the marketing collateral.• Developed and built software tools that helped me identify market trends and sales opportunities while providing me with critical real time inventory, sales, order, service and product specific information. Show less

• Provided clients with detailed view of the high-end photographic accessory market in US and to a lesser extent abroad. Topics include; history, players, ranking, distribution, channels serviced, estimated margins, unique selling points, marketing and advertising strategy, targeted customers and clear advantages and threats.

• Increased market share by 11% by unifying the brand’s marketing in North America and Europe, including in-store programs, consumer engagement and social media strategy.• Turbocharged sales 8% by moving the company towards a more responsive customer focused orientation and acting as the “Voice of Customer” for six of Elinchrom’s largest global distributors.• Saved international distributors thousands of dollars by providing hundreds of stunning images for marketing using a cohesive… Show more • Increased market share by 11% by unifying the brand’s marketing in North America and Europe, including in-store programs, consumer engagement and social media strategy.• Turbocharged sales 8% by moving the company towards a more responsive customer focused orientation and acting as the “Voice of Customer” for six of Elinchrom’s largest global distributors.• Saved international distributors thousands of dollars by providing hundreds of stunning images for marketing using a cohesive global mentor program.• Provided communications, sales, technical and mentor support to Elinchrom’s US, Canadian and Mexican distribution.• Ensured there was a smooth transition when distribution partners were changed in the USA, utilizing relationships I’ve built over the years with the press, retailers, mentors, service centers and end-users. Show less

• Exploded sales by 63% / 80% in my two main lines within a six year period by creating and executing multi-channel marketing plans while monitoring the KPI’s. Grew Elinchrom’s overall business more than any other product manager before or after me.• Increased web traffic 28% by establishing a global cadre of well-known, world-class mentors who wrote or spoke about my products whenever they lectured.• Created multi-pronged approach to marketing and brand distribution, including… Show more • Exploded sales by 63% / 80% in my two main lines within a six year period by creating and executing multi-channel marketing plans while monitoring the KPI’s. Grew Elinchrom’s overall business more than any other product manager before or after me.• Increased web traffic 28% by establishing a global cadre of well-known, world-class mentors who wrote or spoke about my products whenever they lectured.• Created multi-pronged approach to marketing and brand distribution, including AdWords, social media, bloggers, mentors, forums, education, trade shows, webinars, retailer events, workshops, product tours, training videos and print to build brand recognition and sales. Was so successful Elinchrom had me present my ideas to all of their distributors at an international sales meeting.• Built strong relationships with most US photo retailers and many of the studios and rental houses with repeated visits. • Generated all launch plans, activities and had cradle-to-grave responsibility for all products. • • Designed structure and provided all web content for my brands.• Developed a super-charged sales and support team by creating awe-inspiring sales collateral materials, product demos along with sales, technical and end user training.• Produced ad-hoc analysis of brands and competitive marketing programs, identifying short and long range issues and recommending options to fix or take advantage of these issues.• Controlled my brands annual and long-range strategic budgets and kept top management informed with monthly analysis, sales, distribution issues and trend reports. • Responsible for relationships with the overseas suppliers, external PR, advertising agencies and internal players. Show less

• Reduced print purchasing costs by 12% for one of the world’s largest insurance companies by designing and managing the development, deployment, and implementation of a web-based, reverse-auction purchasing system.• Managed a team of seven IBM and five direct report internal software engineers to build company’s on-line business solution. Inspired the internal team to produce our deliverables on time and within budget, while meeting the company’s goals.

• Launched and supported multiple lines of hardware and software products handling all pricing, promotion, sales collateral, training and web presence.• Introduced the industry’s first low-cost, high-resolution imagesetter, allowing hundreds of smaller print shops to be competitive with larger printer facilities.• Launched and responsible for the product management of our company’s newest and most important products with my team of direct reports.• Promoted from Senior Account… Show more • Launched and supported multiple lines of hardware and software products handling all pricing, promotion, sales collateral, training and web presence.• Introduced the industry’s first low-cost, high-resolution imagesetter, allowing hundreds of smaller print shops to be competitive with larger printer facilities.• Launched and responsible for the product management of our company’s newest and most important products with my team of direct reports.• Promoted from Senior Account Manager – North America to Worldwide Channel Marketing manager within two years. Show less